• Dec 14, 2009
BMW X6 ActiveHybrid - Click above for high-res image gallery

Normally we can think of some cute little anecdote to kick these here posts off with, but today... can't do it. BMW is raising their prices by 0.4 percent across the board on vehicles sold in North America. This price increase takes effect on January 1, 2010. Why? BMW isn't saying. And while less than a percent may not sound like much, if you're buying a stripper 760Li ($136,600), that's like $600!

There is a tiny sliver of good news. The three vehicles that just got introduced to this continent in December -- the ActiveHybrid X6, ActiveHybrid 7 and the 550i Gran Turismo -- are unaffected by this price increase. Of course as all three of those vehicles haven't proved themselves in the marketplace yet, so that sliver is even tinier upon second glance.

But it's not just the base prices that are going up. Destination & Handling fees are on the rise as well. Every new BMW is coming with an additional $50 tacked onto the 2009 $825 price, for a total of $875. And yes, this fifty dollar increase applies to the two new hybrids and the Gran Turismo as well. Happy New Year!


[Source: BMW]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 23 Comments
      • 5 Years Ago
      if anyone buying a $136K car cares about a $600 price increase, i'd be shocked.
        • 5 Years Ago
        Seriously. You can't even wipe your a** with $600 these days. Who cares?
        • 5 Years Ago
        Man, I love those wheels on that X6 Hybrid Concept!
      • 5 Years Ago
      $600 increase on the 7 Series? Well, there goes my decision to buy one... *snicker*
      • 5 Years Ago
      "And while less than a percent may not sound like much, if you're buying a stripper 760Li ($136,600), that's like $600!"

      Not gonna lie, as I read that I wondered, "That's a LOT of money to spend on a stripper... a prostitute would probably be cheaper."
      • 5 Years Ago
      This is an experiment by the University of Heidelberg, trying to proof the relation between bad taste & financial capability.
      • 5 Years Ago
      Stop ya whining, the US$ is worth stuff all compared to the same time 18 months ago and you complain about $600 on a $136,000 car...
      • 5 Years Ago
      Jonny,

      I can get you a stripper for way less that $600.
      Give me a call and I will hook you up. lol
      • 5 Years Ago
      Since probably 2/3 of BMWs are leased and of those 95% of the people could not explain how their lease payment is calculated this will not be noticed.
      • 5 Years Ago
      Adjusted for inflation, that's actually a price drop compared to last year.

      It's all about the currency.
      • 5 Years Ago
      I was just at the BMW dealer and thats not exactly how it is working. The Destination charge is right on, but not all cars get jacked up by .4%. The ones most effected are those manufactured in europe, least effected are those manufactured here. The price didn't seem to go up based on .4% for all cars, but I didn't whip out the calculator and try to figure it out so it may have. Just has to do with the dollar sucking ass vs the euro. Same reason Mercedes is moving C-class production over here. And it ONLY applies to custom orders. Anything off the show room floor, that was there before jan 1st (or off the boat by jan 1st, but if you are ordering now that wont happen) is the normal price.

      Jim
      • 5 Years Ago
      @Syllepses, @ Luis, @ freckles
      thanks for your comments
      the complete spec sheet from my dealer=

      My 335i Sedan 3.0-liter, turbocharged inline 6-cylinder engine
      Rear-wheel drive
      Alpine White
      Beige Dakota Leather
      Light Burl Walnut trim
      Cold Weather Package
      M Sport Package
      Premium Package
      Active Steering
      Active Cruise Control
      Comfort Access keyless entry
      Navigation system with iDrive
      iPod and USB adapter
      Logic7 sound system with Surround Sound and Digital Sound Processing
      Automatic high beams with HID
      19" Radial Spoke 190 Wheel Set w/ Run-flat tires
      BMW Portable Navigation System
      BMW Maintenance Program Upgrade
      BMW Performance Suspension
        • 5 Years Ago
        Someone's jealous - you got downrated for saying nothing unoffensive.

        Should've gotten the Saddle Brown interior, though... ;)

        My black sapphire/terra 3 gets lots of looks/compliments.
        • 5 Years Ago
        Great specs. Have you had the active steering before? I have it for the first time on my '07 335i and like it. However, I also just test-drove the 2010 S4 and think Audi is real close.
      • 5 Years Ago
      Yes, what i;m supposed to be getting is a souped up VW JETTA, instead of a proper sport car that is considered even by it;s rivals as= the benchhmark...


      "audi_arena 12:31PM (12/14/2009)

      Have fun getting roasted by the less expensive, better built 2010 Audi S4."
    • Load More Comments