• Dec 11, 2009
Don't drink and drive - Click above to view the video after the jump

Years ago when we were in drivers ed watching either Blood on the Highway or Red Asphalt -- the two gore-filled negative education films from the early 1970s that tried to scare us stright -- the cheerleader seated in front of us cold passed out. Just flopped right on the floor. It had to have been the scene where the camera arrives on the scene of a motorcycle wreck and, well, let's just say the poor rider needed an new knee. But as blood and guts infused as those films were, they can't even hold an emergency room candle to the carnage taking place on Australian television.

This film is a "best of" from 20 years of Transport Accident Commission films. And man... Notice how we didn't pass out during drivers ed? We have an iron stomach. That said, this video gets to be a little much. There's just so much non-stop carnage... The video almost makes us care less about drinking and driving than it does the perils of watching blood-infused video clips. Almost.

Here's what our Aussie tipster Casey had to say about the video, "Celebrating' 20 years of TAC TV advertisements, this once-only three-minute clip was shown on all free-to-air TV networks once on December 10 2009. It's a collage of their work over the 20 years and the graphic scenes put to air. It's an excellent (and chilling) viewing." Agreed, you're going see high production values and even higher casualty rates. Watch the video - if you have the stomach for it - after the jump.

[Source: Colorbus]



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    • 1 Second Ago
  • 66 Comments
      Rusty Mokluk Sr.
      • 2 Years Ago
      I wish all of my friends would watch this video and think before they get behind the wheel next time!!!!
      • 5 Years Ago
      Wow. Well I see young people (and older in SUVs often) driving with no regard to understanding the machine they are propelling along. I drive a midsized, but I remind myself to take it easy too as I would not want to bring harm to myself or others.

      It made me recall coming home from driving lessons feeling sick and nervous after they spent the lesson showing those crash movies and explaining car wieght and phyics of that.

      Sad, but new drivers should have to see this .. or maybe after they have been driving a year or so.
      • 5 Years Ago
      Before I would say, wth, I am the best driver in the world.
      I don't drink and drive, I do not text while driving, I don't drive while asleep...
      Some fools do, and they end up hitting you, your friend, spouse, children, parents, close ones. Just like what Trotsky said,
      'You may not be interested in war, but war is interested in you.'
      • 5 Years Ago
      I'm from Australia.
      I think the public has become desensitised to these commercials over the years.
      Not too sure how effective they now are, as the public have (obviously) seen it all beforehand and even joke about them.

      My 10 cents worth.
        • 5 Years Ago
        Victorian here. Old enough to have seen the first of them as a 5 year old kid...

        It's not going to stop the retards. but it does make me think. i know i drove a little slower after the "pictures of you" and after this one... Damn sight better than the Ken Lay and the new radar one .
      • 5 Years Ago
      wow ... an amazing production. i didnt intend to watch the whole thing but it really grabs you by surprise. its a shame such a thing can never be aired here in the us ... im sure it would work wonders
        • 5 Years Ago
        Same here. Whew. I'm genuinely inclined to keep the speed down a bit after watching this. Job done.

        It's sad but the reason this will never be shown here in the US is because it's considered "indecent" by networks. What's truly indecent is that people will never see the reality of a traffic accident until it actually happens to them.
        • 5 Years Ago
        Aren't going to happen in the country that renamed "Christmas holidays" to "Winter holidays" to be politically correct.
        • 5 Years Ago
        reminds me of a website that has compiled photos of dozens of gruesome accidents including the princess di crash.

        after looking at all the pictures i never drove the same again.
        • 5 Years Ago
        And the best thing about the internets is you can watch them in the states. The TAC have a YouTube channel - http://www.youtube.com/TACVictoria - maybe pass it around. I remember seeing this on TV when I was learning to drive and they have profoundly altered they way I think about driving and the slogans have stuck with me - Drink, Drive, Bloody Idiot; Drowsy Drivers Die; and so on. And these aren't shown at some late hour - they are prime time ads.
      • 5 Years Ago
      If we multiply the number of deaths by 15 in Australia (Australia has a population of 20 million and the US 300 million) then we should have 5040 deaths in the US per year. The number for 2007 was "41,059, the lowest number since 1994. In addition, the fatality rate per 100 million vehicle miles traveled was 1.37, the lowest fatality rate on record, she noted." (DOT press release)
        • 5 Years Ago
        The numbers mentioned at the start of the commercial relate to the State Of Victoria, not Australia. Population approx 4 Million.
      • 5 Years Ago
      A real life horror show.
      • 5 Years Ago
      They should show that stuff in the US! It might save a few thousand lives.
        • 5 Years Ago
        Well, as an Australian I can say I've seen many a scare tactic ad- not just for driving, but for tobacco, narcotics etc. and even though they are visually 'powerful' and provide a message, it usually doesn't stop the type of people that do these things anyway. These are the type of people that see the facts but ignore them anyway as they believe "It won't happen to me"

        The road toll dropping from 776 to 302 is more to do with improvements in car safety, namely airbags and crumple zones
        • 5 Years Ago
        Aussies are awesome when it comes to cars: Great ads and Ford Falcons.

        But you know what, even with those videos I doubt Nick Hogan would feel sorry for turning his best friend into a vegetable......
      • 5 Years Ago
      Pretty nasty - I wonder how they managed to get those great shots. they look real. nice short on public safety.
        • 5 Years Ago
        Many takes. The VW van shot took three.
      • 5 Years Ago
      Agreed. I looked at it because I didn't want to. But I knew it was the right thing to do. Brilliant vid.
      • 5 Years Ago
      I got DWI few years ago, under age DWI in state of nj. There was no accident, I just got pulled over and failed to do the test and ended up in jail. Honestly, I was very angry at the police officer for about a 24 hours until I realized how far worse it could ended up. I can't imagine being responsible for causing a deadly accident and see one of my firends or any other innocent person dead, because of me. Even though I lost my DL for few months and paid big $$ I consider myself lucky that I didn't kill anyone because of tmy stupidity. I learned early enough not to be in anybody's shoes just like in this video. Thank You police officer for doing your job!
      • 5 Years Ago
      I guess the more revolting (aka realistic), the more effective.
      I almost thought it was bad taste until the ending line which saved it.
        • 5 Years Ago
        The thinking it's in "bad taste" is exactly the whiny, crybaby attitude that won't allow this type ad to be shown in the US. Newsflash, Captain Cranium: Fatal crashes don't result in scenes that are censored for the victims sensitivities. Get real.
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