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When the Volkswagen Phaeton launched here in the States, nobody liked it. Well, that's not true. Every journalist we know who drove the mighty VW went on and on about how it's probably actually the greatest car in the world (especially all decked out with a W12 engine) and how the HVAC system is a full generation ahead of the competition (you can't beat in-car radiators!) and how the seats so awesomely massaged their fat butts. That said, it was still a terrible car in terms of branding, marketing, etc. And now we have no Phaeton.

Then came the Hyundai Genesis. The big sedan version with the Tau (whatever that means) 4.6-liter V8. "Hmmm," our motor-mouthed brethren chimed. "Hyundai might just be on to something here." Lots of good ink got spilled in the Genesis's general direction and the Mercedes-Benz lookalike Korean luxury car got picked as the 2009 North American Car of the Year. It even appears to be selling. How things change.

Well guess what? Kia wants in. AboutCAR caught a glimpse of the proposed Kia K9 at a design conference in Seoul. Standing next to the proposed super sedan is Peter Schreyer, best known for designing the original Audi TT, he is now Kia's chief of design. Should the K9 show up, expect it to arrive in the U.S. with a Genesis-sourced chassis and a big fat V8. Other parts of the world will get other engines. Will it work? As Hyundai America CEO and President John Krafcik told us at the LA Auto Show when he was asked which he liked better, the new Sonata or Tucson, "I just really love my Genesis." And there you have it.

[Source: Aboutcar.co.kr]

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    • 1 Second Ago
      • 5 Years Ago
      What are you smoking? There's no similarity between the soft, flowing lines of the A8's body and its honking huge upright nose/grille to the tight, angular grin on the K9 in this picture. The lines are more evocative of a Honda Accord Coupe or maybe even the BMW M1 Hommage (in the lights and trapezoidal grill that barely hints at BMW's kidneys) than any recent Audi.
      • 5 Years Ago
      I saw the new Kia Koup and love the design. It's way better than the Newest civic and corolla. I'm enlightened to find that the same designer did the TT. I hope KIA does well in this pursuit...the rest of the world is downsizing and turbocharging...so i guess turnabout is fair play.

      "Other arts of the world will get other engines. "

      Parts...of the world....

        • 5 Years Ago
        I was JUST thinking that. I really liked the G8 GT that I drove but the bland (yes, aside from four outlets, the tail lights, and the hood it is bland to me) styling and dark only interior with little in the way of upmarket items turned me away.

        If they nailed it with this I would sign up fast, and that's a promise. How would this differ from a Genesis anyway?
      • 5 Years Ago
      For an auto blog, you guys don't seem to follow cars as everyone knows that VW is bringing the Phaeton back.

      As for the Kia, it's look freaking hot.
        • 5 Years Ago
        Hi there,

        While I would doubt that "everyone" knows the Phaeton's coming back, we do in fact know. In fact, on a recent VW launch I was begging a certain PR dude to get me on the Phaeton (re)launch

        In the single paragraph I wrote on the Phaeton concerning its initial entry into and departure from the US market, I left the entire history of the car

        But, feel free to read here:

      • 5 Years Ago
      this car is a dog.

      all kidding aside, that grille looks like it's going to split into double kidneys.
        • 5 Years Ago
        why is this guy downranked? two pages of comments and you guys can't take one K9 joke? i only clicked comments to see the inevitable K9 jokes!
        • 5 Years Ago
        Another 'broad minded' comment. Genius...NOT!
        • 5 Years Ago
        It's fine, from what I can see.

        I wonder how much it'll cost.
        • 5 Years Ago

        Umm, I'm sorry, but I didn't read a bad word about the Phaeton above.. that it was poorly marketed and perhaps inappropriately branded? Those aren't bad words about the car, just how it was handled.

        Saying it's the same as calling the car terrible is akin to saying the Pontiac GTO (2004-2006) and G8 are terrible cars because they didn't sell well.
        • 5 Years Ago
        @John H - I'm with you man, and how it'll drive. With all the progress hyundai/kia are making it'd be nice to se them fill the G8 GXP niche GM abandoned
      • 5 Years Ago
      I heavily doubt peter schryer really working well.
      Is it really good design direction?

      it is a same fail like a Audi A8 design share same front grill and design languae with VW's small car.

      I oppose this design direction.
      • 5 Years Ago
      A Civic with a stupid BMW Wannabe Grille
        • 5 Years Ago
        agree 100% with you. It is just a civic with a dumber looking grille than the BMW's. N its prob gonna be long, which will look stupid with a civic face, n its going to be a contender with merc e class (which it will fail) or wuteva the genesis is compare with. Another word the whole idea = fail. I like the genesis, but the people behind it, a.k.a koreans, r the cockiest p.o.s ever just because their country made a decent car in 30 years.
        • 5 Years Ago
        I'm not a KIA fan you dolt...I'm just agains stupidity like yours and a few others here who have a insecurity issue about Kias.

        Airchompers...you're one of them. Don't flatter yourself. You sound like a dolt.
        • 5 Years Ago
        Nozferat@ stop trolling dude. I though I would find out s.th useful in the blog. I think u're a Kia fan than a 20 years old. Don't show anger toward people when your wife swearing at you.
        • 5 Years Ago
        F50 You Fail miserably
        • 5 Years Ago

        I suspect you are some 20 year old -- or a wanna be 20 year old -- who takes great pride in adequacy. Clearly, your grasp of English is tenuous at best, and you mirror what you hate: the common internet fool.

        Perhaps, you should stop deriving authority from age and begin contributing to this environment. Furthermore, it would be a valuable lesson for you to learn that not all 14-18 year olds are dumbasses.

        About the car, I'm diggin it an lot. But, wouldn't this market be saturated? I mean, if I'm gonna get a RWD car, it better be sporty as all hell. Elsewise, I have a car that mirrors a FWD car at all times except when FWD really shines: bad traction.
        • 5 Years Ago
        BMWs and Hondas... must got the inspiration from this:

      • 5 Years Ago
      Hmm, it DOES look like the BMW kidney grill. But since BMW is screwing up their designs imo, doesn't say much. I like the concept pic, looks cool.
      • 5 Years Ago
      I don't understand the Hyundai-Kia alliance at all. They seem to have complete product overlap. What?
        • 5 Years Ago
        kia is cheaper and less focused on performance (i guess)
      • 5 Years Ago
      I know there is snow in Korea, so for the love of god make an AWD model.
        • 5 Years Ago
        The Kia Cadenza reportedly will be offered w/ a Haldex system and the next-gen Genesis will likely also include an AWD variant.
      • 5 Years Ago
      Since when is Peter Schreyer credited as the designer of the original Audi TT? Is that like being the self proclaimed King of Pop/Radio/[Insert your job here]?

      To the best of my recollection the original TT design was always attributed to the talents of J Mays and Freeman Thomas. I even remember reading an article about how Thomas first came up with the design on a napkin.
        • 5 Years Ago
        I partly agree.
        I think peter schryer is most overrated car designer in the world.

        This design is quite disappointing...

        This WRONG design direction for Mercedes S-class grade luxury car.

        I heavily diappointed by schryer's work.

        Kia should fire schryer.
      • 5 Years Ago
      I've actually seen a white production-looking version of this car in person here in Seoul. It was driving around with "Customer Experience" promotional stickers on the back window and parked in front of some business offices. If I see it again I'll take pictures. It definitely caught my attention, it looks exactly like a bigger version of the Kia Forte, not bad at all...
        • 5 Years Ago
        "it looks exactly like a bigger version of the Kia Forte, not bad at all... "

        bigger version of the Kia Forte????
        quite disappointing.
        The Kia design chief schryer must think twice, luxury car buyer really want bigger version of the Kia Forte????
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