• Dec 8, 2009
2010 Hyundai Tucson – Click above for high-res image gallery

Hyundai began the first wave of media drives for the new 2010 Tucson today in California after unveiling its latest crossover at last week's LA Auto Show. As part of the presentation before heading out, product planning chief Scott Margason announced that the completely redesigned model will have a starting tariff of $18,995 when they start rolling into showrooms in the coming days.

At launch, the Tucson will only available with the 2.4-liter Theta II four-cylinder, although a 2.0-liter four will join the lineup later in the year. The bigger four will be available with either manual or automatic transmission choices, both with of them six-speed units.

The base price gets you a GLS model with three pedals and front wheel-drive. All wheel-drive is optional, but not much else is. Hyundai has packaged everything into two trim levels, the base GLS and the upscale Limited plus an available premium package that includes a navigation system, sunroof, and other niceties for $2,850. A maxed-out all-wheel drive, automatic Limited with the premium pack will run $28,695 (*plus $795 in freight charges). Including the transmission and drive options, there are only ten buildable Tucson equipment combinations for 2010, not including color choices and dealer-installed accessories. The first batches of 2010 Tucsons are on the way to dealers now, but if you can't wait, you can check out the softroader in our high-res gallery below and the official press release with pricing breakdown after the jump.



[Source: Hyundai]

PRESS RELEASE:

HYUNDAI ANNOUNCES PRICING FOR ALL-NEW 2010 TUCSON

Delivers Better Fuel Economy, More Power and Enhanced Convenience and Safety Features – Starting at a Low Price of $18,995

FOUNTAIN VALLEY, Calif., Dec. 8, 2009 – Hyundai Motor America has announced prices for its all-new Tucson CUV (Crossover Utility Vehicle), starting at $18,995 for a well-equipped GLS six-speed, manual-transmission model and $24,345 for the top-of-the-line Limited model. The all-new Tucson arrives at dealerships this month.

"The 2010 Tucson truly delivers unprecedented value by raising the bar on performance, fuel economy and design while maintaining a very affordable price," said John Krafcik, president and CEO, Hyundai Motor America. "For 2010, the most popular Tucson offers 26 percent more horsepower, about 20 percent better combined fuel economy, standard six-speed transmission and the list goes on – all at the same price point as the previous generation Tucson."


2010 Tucson Manufacturers Suggested Retail Pricing

Model

Engine

Transmission

2WD MSRP

AWD MSRP

GLS

2.4-liter I4

Six-Speed M/T

$18,995

-

GLS

2.4-liter I4

Six-Speed A/T

$19,995

-

GLS w/ Pop. Equip. Pkg.

2.4-liter I4

Six-Speed A/T

$21,695

$23,195

GLS w/ Navi. Pkg.

2.4-liter I4

Six-Speed A/T

$23,695

$25,195

Limited

2.4-liter I4

Six-Speed A/T

$24,345

$25,845

Limited w/ Premium Pkg.

2.4-liter I4

Six-Speed A/T

$27,195

$28,695

Note: All prices in this release do not contain a freight charge of $795


The Tucson GLS FWD A/T, the heart of the new Tucson lineup, offers equipment not available in a comparable Honda CR-V FWD LX – Downhill Brake Control (DBC), Hillstart Assist Control, XM Satellite Radio® and a six-speed automatic transmission with SHIFTRONIC® – all at a price that is $1,465 under a comparably equipped CR-V.

The 2010 Tucson is a sleek crossover that improves on its predecessor with its athletic European design, roomy cabin with extra cargo space, and significant improvements in fuel economy and technology. The Tucson also features the company's "Fluidic Sculpture" design language and is the first vehicle in Hyundai's 24/7 version 2.0 product initiative (seven new models in the next 24 months).

The all-new Tucson is the first Hyundai CUV to be designed in Europe at Hyundai's Frankfurt-based design and technical centers. It features precedent-setting engineering including advanced weight-saving technology (the 2010 model is 61 lbs. lighter than the prior model), a six-speed automatic transmission and the eco-efficient Theta II 2.4-liter four-cylinder engine delivering up to 31 mpg on the highway. True to Hyundai form, the Tucson applies life-saving safety technologies as standard equipment while offering, for the first time, side curtain airbags with rollover sensors. The new Tucson also offers touch-screen navigation, Hyundai's first panoramic sunroof and a Bluetooth® hands-free phone system.


TUCSON GLS – THE PERFECT ENTRY-LEVEL CUV


Key GLS standard equipment:

2.4L Theta II DOHC I4

6-speed manual or automatic transmission

Motor Driven Power Steering (MDPS)

4-wheel independent suspension

17-inch steel wheels with wheel covers and 225/60R17 tires & TPMS

ESC with TCS

Hillstart Assist Control (HAC) & Downhill Brake Control (DBC)

ABS, EBD, and Brake Assist w/ 4-wheel disc brakes

6 airbags with rollover sensor

Active front & adjustable head restraints for all seating positions

EZ lane change assist turn signals

Air conditioning with air filter

AM/FM/Satellite Radio/CD/MP3 audio system with 6 speakers,
iPod®/USB auxiliary input jacks, iPod® cable and roof antenna

Power windows, door locks and mirrors

Remote keyless entry with alarm

Trip computer & Eco Indicator

Tilt steering wheel

Armrest storage box & front seatback pockets

Metal paint and black high gloss accents

Front and cargo area power outlet

Bottle holders in all four doors

Rear armrest with cupholders

60/40 split fold-down rear seatback

Side sill molding and bodycolor rear spoiler

Underfloor cargo storage with reversible cover

Rear wiper & washer


Popular equipment package (GLS std. equip. plus) $1,700:

Telescopic steering wheel

17-inch alloy wheels

Auto up/down driver power window

Leatherette bolster/cloth insert seats

Leather-wrapped steering wheel &
shift knob

Bluetooth® hands-free phone system

Illuminated vanity mirrors & glovebox

Steering wheel audio controls

Cruise control

Soft touch interior paint

Bodycolor door handles

Bodycolor heated mirrors

Side garnish

Privacy glass

Roof side rails

Engine cover


Navigation (includes Popular equipment package) $3,700:


Navigation system with 6.5-inch screen

Rearview camera

Premium audio with external amplifier and subwoofer

Automatic headlights


TUCSON LIMITED – THE PREMIUM SMALL CUV

GLS Popular Equipment Pkg. equipment plus:

18-inch alloy wheels with 225/55R18 tires

Leather seating surfaces

Heated front seats (high/low settings)

Power driver seat with lumbar support

Dual front automatic temperature control with CleanAir Ionizer

Solar glass

Deluxe door scuff

Cargo cover

Chrome grille & door handles

Automatic headlights

Fog lights

Front wiper de-icer

Side repeater exterior mirrors

Limited badging (rear)


Premium Package $2,850:

Panoramic sunroof

Navigation system with 6.5-inch screen

Rearview camera

Premium audio with external amplifier and subwoofer

Delete roof side rails


WARRANTY

The 2010 Hyundai Tucson is protected by the Hyundai Advantage, America's Best Warranty. Coverage includes five-year/60,000-mile bumper-to-bumper protection,

10-year/100,000-mile limited powertrain warranty, and seven-year/unlimited mileage anti-perforation coverage. In addition, Tucson buyers receive 24-hour roadside assistance coverage at no extra charge for five years (no mileage limit) and that service includes emergency towing, lockout service and limited coverage for trip-interruption expenses. There is no deductible on any of these coverages.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 790 dealerships nationwide.




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    • 1 Second Ago
  • 30 Comments
      • 5 Years Ago
      i think it is ugly. inside and out. Bland. the wheels are two small for sure. and um it looks like it got upercut on the front
      • 5 Years Ago
      Hyundai's website now has interactive pages for the new Sonata and Tucson, and they look to be pretty well done.
      • 5 Years Ago
      OK, anyone know what "Soft touch interior paint" means?? I'm guessing that "paint" is a typo and that it has some soft touch surfaces instead of hard plastic everywhere. I'd be pleased if that were the case.
        • 5 Years Ago
        rigid plastic pieces that feel soft and matte to the touch are "soft touch painted".

        it is like low gloss paint that actually goes to the point of non-gloss texture.

        not the same as soft touch vinyl, which is padded underneath.
      • 5 Years Ago
      I only wish they had used the new engine from the new Sonata.
      • 5 Years Ago
      Not horrible, but the rear looks pretty much identical to the Subaru Tribeca..
      • 5 Years Ago
      Cruise control isn't standard? Telescoping steering wheel isn't standard? Illuminated visors aren't standard? Auto up/down windows aren't standard? Is Hyundai even trying to market to the U.S. at all? It probably costs more to omit these features from particular models than to make them all identical (seriously). As an owner of the first gen Tucson for nearly five years, I can say from experience, that one of the primary reasons I bought the Tucson was because I could get the features I wanted, a moonroof and stereo upgrade, without having to get the sweaty expensive leather. Now, to get the features I currently have, including the all-wheel drive, the price would exceed $29,000 with delivery fees! Hyundai is way, way, way out of its league and has seriously lost touch with its value minded customer base. While I love the wonderful mechanical content, I won't own a car with leather, and I won't own a car without a moonroof. As of now, the new Tucson is scratched off my consideration list.

      Hyundai may have "simplified" their packaging, but how much money will they save by NOT selling me a car???
        • 5 Years Ago
        like you mentioned, if every good thing offers as standard, then who buy a upper trims? unlike you, someone don't need such options you mentioned.

        1. offers every good options with high price
        2. keep lower price with option
        I choose 2nd.
        "option" offers variety choice to various taste customers.
        • 5 Years Ago
        1. offers every good things as standard but high price
        2. keep lower price with option

        which is the better?
      • 5 Years Ago
      No MT with AWD. Lame.
        • 5 Years Ago
        Very ugly...
        Small wheels and too high above ground...
        • 5 Years Ago
        It does come with a 6 sp manual OR 6 pd auto... I don't think there are any CUV that have manual with AWD, so Luis is talking out of his biased ass.
        • 5 Years Ago
        What's lame are your lame-ass posts.

        Do everyone a favor and stop TROLLING on Hyundai threads.
        • 5 Years Ago
        What are you complaining about? There is no center differential here, it is a front drive PTO system.
        Go find a Jaguar x-type on the cheap, and then see if you can get Quaife to make a rear differential for you.
        • 5 Years Ago
        does anyone aside froms scubie offer one? I know the tiguan only allows it in frontrack.
        • 5 Years Ago
        Zamafir: CX-7
        • 5 Years Ago
        So I get downrated again. What, you wusses don't want manuals? You want a car that puts on your lipstick too?
        • 5 Years Ago
        My old RAV4 had a manual...the only thing I wished it had was a 6th gear (and overall lack of feeling like a toy). Still, that little cute-ute was a hoot to toss around and soaked up the craters (aka Boston streets) that bottom-out my Bimmer all the time :(
        • 5 Years Ago
        You should be please/amazed that they bothered as it is.
      • 5 Years Ago
      Wow! First Hyundai I would ever consider owning. Thumbs up!!!
      • 5 Years Ago
      Welcome to Hyundai, king of the $8,000 moonroof! So if I am otherwise happy with the base model Tucson, I have to pay $8,000 to get a moonroof???!!!

      Sounds like Hyundai has taken its packaging strategy from Nissan and elevated it to the next absurd level. After owning a first gen Tucson for nearly five years, my loyalty to Hyundai has suddenly ended.

      • 5 Years Ago
      Toyota and Honda better watch out.
      • 5 Years Ago
      not digging the front end face/design.. but i like the rest of the lines
      • 5 Years Ago
      Argh! My comment disappeared!
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