• Dec 7, 2009
Throughout most of the history of the US auto industry, the Detroit Three sat atop of the sales charts with General Motors claiming first, Ford in second and Chrysler placing third. In the past few years Toyota has clawed its way past Chrysler and then Ford, and now it appears that Honda too has now passed the Pentastar. Barring some miraculous (and we mean truly outstanding) development, Honda will officially overcome Chrysler to become the fourth largest automaker in the States. Honda holds a rather insurmountable 200,000 unit cushion against its competition from Auburn Hills, MI -- more vehicles than any automaker sold during the month of November. Speaking of November, Chrysler was the only major automaker to see a sales decline, down 18.5 percent with a mere 65,000 units sold. Honda fared better with over 74,000 products sold.

While Honda's victory on the sales charts is indisputable, neither automaker is making a big deal about it. A Honda exec reportedly told Automotive News that it only worries about it internal sales numbers and doesn't focus on ranks. Chrysler spokeswoman Kathy Graham told AN that the company is on the right track to improve its standing, adding, "We are taking the steps that are necessary to have a good foundation and to build consumer confidence." Graham also said that the company is expecting better results in the future on account of its increased advertising spending. If Chrysler doesn't reverse its sales slide, the next automaker to pass team Pentastar could be Nissan -- the Japanese automaker finished only 7,000 units behind Chrysler in November.

[Source: Automotive News - sub. req'd]


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 37 Comments
      • 5 Years Ago
      man that thing is just as hideous looking as the first time i ever saw it.
      • 5 Years Ago
      Well the upcoming new Grand Cherokee seems to be quite a fine vehicle. It might enjoy good sales.
      • 5 Years Ago
      Who is in charge of Honda's design dept?

      Good grief. I consider myself a Hondaphile. I love their dependability, sensability, functionality, engineering, etc. but cripes.

      Build a good looking car/s and you will take down Toyota in no time.
      • 5 Years Ago
      My eyes, they burn =( AB used that pic to rile us up, and like clockwork we fail for it. Dang you Autoblog!

      Anecdotal bit about the Crosstour. An acquaintance said theirs has been sitting on the lot for weeks, not a single test drive as of yet. Crossturd or Crotchtour should be the official name.
      • 5 Years Ago
      Chrysler never should have been given a bail out. It was clearly dead and had no product in the pipeline for a turn around.

      They should have sold Jeep to the highest bidder and flushed the rest.
      • 5 Years Ago
      Apparently Americans like ugly cars.
        • 5 Years Ago
        Well ugly americans need cars too
        • 5 Years Ago
        It's a reflection of society. Why should people get to hide behind sinewy sheetmetal if they look nothing like that?
        • 5 Years Ago
        No Dr G, we have (had) very ugly cars in England, and we made them badly too. In fact that is what killed off the British motor industry (it's all German or Japanese now). I won't list them because the names would probably be meaningless, but strewth! And they weren't even charmingly ugly like the French ones; just plain awful.
        • 5 Years Ago
        Yo Strausy: France is the land of the UGLY car. Peugeot and Citroen have made some doozies over the years. Have you seen the lower echelon JDM cars?, most of them do not even amount to a bad joke. Lower echelon Italian cars while not completely ugly, are quite silly.

        Give me a break, every country with an auto industry, (Not you England) have their share of turds. Even Mercedes (POS CLS thingy) & BMW (Chris Bangle: Z4, 5 Series, 7 series) made ugly cars, expensive ugly, but ugly none the less. Yep, and they sold them to status buying idiots, who didn't care what they were driving as long as there was a Benz or BMW logo on it.
        • 5 Years Ago
        Are you talking about Chryslers or Hondas? (or both?)
      • 5 Years Ago
      Hopefully the new small cars from Fiat will help them increase marketshare.
      • 5 Years Ago
      What's unbelievable is that they sold 65,000 vehicles. I wonder if all these people have sub-prime mortgages as well?
        • 5 Years Ago
        Must just be a lot of Rams, Wranglers, and Jeep Grand Cherokees.
      • 5 Years Ago
      Is this even newsworthy? If you'll go thru my comments you will find that i predicted this about 3 years ago.

      No good or even descent small or mid size cars. Most cars are pretty bad on MPG, interiors are horrible and looks are already stale on 300C and Charger. Nitro never was a looker in the first place and Durango is ugly and fat.

      Chrysler needs to do cars differently,

      Stop with manual windows, make everything power, for free.
      Free automatic tranny.
      Offer branded audio and entertainment systems (SONY, Panasonic) those systems are better than what carmakers offer.

        • 5 Years Ago
        Your comments make no sense in this or any other context.

        Power windows are already standard on all cars except a tiny number of low-cost models. The buyers of those models want crank windows.

        Automatic transmissions are available in everything but the Viper, and any car you buy off the lot will be an automatic. Do you really think Chrysler is going to save itself by selling automatic Vipers?

        Branded audio is fine, but it won't change the fact that Chrysler is slipping because **its products are inferior and out-of-date**.

        The solution for Chrysler is to update and improve its products.
        • 5 Years Ago
        Power windows and an automatic (besides Jeep do they even offer manuals anymore?) for free will not save Chrysler.
        • 5 Years Ago
        *slow applause for Sea Urchin*
        • 5 Years Ago
        /starts reading Sea Urchin's comments from last three years
        ;)
      • 5 Years Ago
      Hey Autoblog,

      It's Monday morning and I'm tired from he weekend. Please don't startle me so early with a picture like that! Jeez....
        • 5 Years Ago
        ^ lmao, thanks.
        • 5 Years Ago
        As if it was bad enough to see that first thing in the morning, I saw one in person for the first time last night too (a red one no less).
      • 5 Years Ago
      So many nice cars made by Honda and you had to put that picture on the front page...
      • 5 Years Ago
      Chrysler's market share slide will continue until A.) the new models come out (300, Charger, GC, and the FIAT based stuff), and B.) The economy improves. Even though Honda's styling of late has been questionable, they still are percieved as being a good automaker with new product (unfortunately including the Crosstour). I do think that the new Sienna is going to hurt Oddesy sales though. At least Chrysler is now partnered with a company that believes in them (all Dumbler believed in was Chrysler's bank account).
        • 5 Years Ago
        Well yes, yes and yes but the big glaringly obvious question is how long Chrysler can continue to function on handouts until those sorely needed new models arrive. They already have one of, if not the, oldest lineups out there… I’m just not convinced they can last on old staid inventory for a couple more years while even GM continues to refresh their entire relevant lineup. And pointlessly stupid commercials aren’t helping (Ram or carbon copy lancia).
    • Load More Comments