• Dec 7, 2009
Chevy Volt and Me song -- Click above to watch the video

The Kraft company recently held a competition inviting the public to name its new Vegemite cream cheese spinoff. The name that won, and made it to shelves, was "iSnack 2.0." Really. It took one day of public cacophony to encourage Kraft to change the name to "Cheesybite," but we hear you can still find jars of iSnack 2.0 if you're inclined. Why do we bring this up? Because sometimes we wonder what insights marketers are using to make product roll-out decisions.

And what's that got to do with the Chevy Volt? The Chevy Volt's new theme song, Chevy Volt and Me. In this case, we know what the thought process was. Said the Volt's director of global marketing,

Our goal is to craft that education [about the Volt] in a manner that is family friendly (as it should be because we are America's original mass /heart brand), entertaining and simple to understand for a rather sophisticated product.

A Volt song helps us to achieve those objectives. 'Chevy Volt and Me' explains what Volt is all about as a better EV in simple friendly terms.

All right then. So it ain't Eye of the Tiger or Diesel Power, but it is catchy. Fast-paced, too, so you better pay attention because there's a lot in it. Follow the jump to watch a video of the Volt's gestation, made by the folks at the GM Volt site and set to the new tune. We dare you to listen to it once and not find yourself humming for the rest of the day, "It's so simple like a dimple plug it in and see."

[Source: GM-Volt.com]



I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.


    • 1 Second Ago
  • 21 Comments
      • 5 Years Ago
      > We dare you to listen to it once and not find yourself humming for the rest of the day,
      O_o this was sarcasm, wasn't it?
      • 5 Years Ago
      it's cheaper than your phone?.............really?!
        matthew
        • 5 Years Ago
        It's probably made as cheaply as a Chinese cellphone.

        It's cheaper than a Vertu phone. Some of those cell's cost hundreds of thousands of dollars.
      • 5 Years Ago
      Gotta love how they show Wagoner chatting with Obama, and later our recently departed Fritz as well. Guess the PR folks didn't see this one before it went out? You would think they'd want to keep the highly publicized exit of two company heads out of memory while they're happily singing and humming and whistling about the car that is going to save the world. Or not...
        • 5 Years Ago
        It's simply full transparency by GM. They're hiding nothing, and showing themselves, warts and all.
      • 5 Years Ago
      Is the singer Kimya Dawson of Juno fame, or just a wannabe?
        • 5 Years Ago
        I was kind of wondering the same myself. Cute song regardless.
      • 5 Years Ago
      I seriously quit listening at "idear".
      • 5 Years Ago
      Why do they show a pic of the new Cadi coupe in that vid? Will it potentially have the Volt powertrain?
        • 5 Years Ago
        Yes, the Converj will have the Voltec EPS.
      • 5 Years Ago
      Everything in life should have the Eye of the Tiger soundtrack to it. lol
      • 5 Years Ago
      Damn . . . that's one ugly car. The dimensions are all fat, heavy, bloated looking. It's like a baked potato on wheels(!)...actually it's so poorly styled that it appears to weigh somewhere in the 3-ton range, like around 6,000 pounds.
        matthew
        • 5 Years Ago
        LOL! best description I've heard of that car.

        Look at that stupid door windo sill thing. Is that where the sour cream and chives get stuffed in?
      • 5 Years Ago
      the nose looks reasonable, but the back could have some ....
      • 5 Years Ago
      Lame
      • 5 Years Ago
      ".........whether you are in Albuquerque, Queens or Pasadena" - you are going to have to wait to get one, ok - not Pasadena
      • 5 Years Ago
      The Prius has a better song:
      http://www.autoblog.com/2009/05/26/casual-mafia-relishes-in-my-prius-rap-video-so-do-we/

      I actually thought the Volt song was going to be a parody too. Too bad.
    • Load More Comments