2010 Toyota Prius - Click above for high-res image gallery

Jeremy Clarkson seems to hate anything that "greens up" or in any other way adds an "eco" label to his cars – and some environmentalists don't exactly appreciate the television host either – so it's with some amusement that we learn that the Top Gear team has named the Toyota Prius the "City Car of the Year." Turns out, the Prius really can appeal to almost everyone.

Clarkson was not specifically quoted in the Prius praise piece – remember, this is the guy who called Honda's Insight "Biblically terrible" and pretended to run out of energy in a Tesla Roadster – but his mates said the 2010 Prius gets "awesome numbers" of 60 mpg (U.S. gallons, as measured on the UK scale) and emits just 89 grams of C02 per km. And all this from "a proper family five-door hatch." BBC Top Gear Editor Conor McNicholas even called the third-gen model "something quite ground-breaking." Press release pasted after the jump.



[Source: Toyota]

PRESS RELEASE:

TOP GEAR NAMES PRIUS TOP OF THE TOWN

UK's favourite hybrid wins City Car of the Year award

Prius has gained an unlikely new admirer with Top Gear choosing the Toyota hybrid star as its City Car of the Year.

The Top Gear award is another sign of the broadening appeal of the latest generation of Toyota's world-conquering hybrid. New Prius has been in very high demand in the UK, attracting more than 4,000 customer orders since going on sale in August.

Announced in the special awards issue magazine on now sale, Top Gear praised the technology of the new Prius and the "awesome numbers" of 72.4mpg and 89g/km for "a proper family five-door hatch".

"You have to admire the Prius. It's a testament to Toyota that it has refined this car over three generations to arrive at something quite ground-breaking," said Conor McNicholas, BBC Top Gear Editor.

The Top Gear awards are selected by the TV, magazine and online teams, reflecting the most exciting and innovative cars to be launched in the last 12 months.

Thanks to its full hybrid technology, Prius is ideal for slow moving city traffic. It has the ability to run purely on electric power for certain distances, reducing both fuel consumption and tailpipe CO2 emissions to zero. There is perhaps no better place to put that performance into practice than in the heart of London, where Prius remains exempt from the congestion charge
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