• Dec 4th 2009 at 1:30PM
  • 18
Billabong Toyota Venza - Click above for high-res image gallery

No, this isn't a leftover post from SEMA, although to be perfectly fair, it is a leftover vehicle from SEMA. While reporting on the Hot Rod Toyota Tundra and Tacoma All-Terrain Gamer, we somehow missed this tricked-out Venza. Kitted out by the Australian surfwear mavens at Billabong, it's called the Ultimate Venza Concept. Umm, yeah. While the vast majority of Venza crossovers are probably never going to be used off-road, this Ultimate Venza apparently wants us to know that any extreme sports fan will be happy in one.

Toyota had Street Image do the build. They started with a 2009 Venza and added a body kit with Outback-worthy fender flares and alloy wheels. That crazy custom roof rack can accommodate surfboards, snow boards and wake boards, and can be lowered for easier loading. There's even a hidden cargo rack that allows skis and snow boards to be mounted at the back. There are front and rear hitch receivers, a Grinch Winch to "pull wake boarders into waves or snow boarders and skaters across flat land to a jump or rail," and a TRD big brake kit in there as well.

Besides being identified by the massive graphics along the flanks, Billabong also chipped in wet suit material for the seats and an homage of sorts on the headliner which features a collage of Billabong athletes in action. The vehicle also incorporates certain "living" features like a heated shower system to help you rinse off after surfing and a Verizon Wireless access point router to keep you abreast of current surf and snow conditions. Look for it at upcoming Billabong surf events, read more about it in the press release after the jump, and see it in our high-res gallery below.

Photos copyright ©2009 Frank Filipponio/Weblogs, Inc.
[Source: Toyota]


Toyota/Billabong Ultimate Venza Concept

The Toyota/Billabong Ultimate Venza makes its debut at the 2009 SEMA Show. Toyota Motor Sales, USA, Inc. teamed with Billabong and Street Image to create the perfect active sports vehicle that you could take to the beach, lake, mountains, skate park or anywhere in between and have a blast. The Ultimate Venza will be used to support top extreme athletes at future competitions.

Modifying a Venza to meet the needs of extreme athletes was a natural fit. Its vast interior space, versatility, utility and comfort make it a perfect vehicle for people with active lifestyles.

Street Image built the Ultimate Venza by taking a 2009 Toyota Venza as the starting point. The exterior modification of the Ultimate Venza includes an aggressive custom body kit that includes a unique Toyota/Billabong exterior paint design, fender flares and alloy wheels. A custom roof rack was designed and installed to accommodate surf, snow and wake boards. The roof rack lowers to make it easier to load surf boards and also features a hidden cargo rack that extends from the rear bumper for skis and snow boards.

Street Image also installed a front and rear hitch receiver and Grinch Winch to pull wake boarders into waves or snow boarders and skaters across flat land to a jump or rail. Finally, large Enkei wheels with Nitto tires and a Toyota Racing Development (TRD) big brake kit were added to provide superior traction and stopping power when driving off the beaten path or to the beach.

The interior of the Ultimate Venza utilizes genuine Billabong materials and construction. The seats are custom upholstered with wet suit materials and incorporate Billabong's latest design scheme and colors. The headliner is an artistic color collage depicting Billabong athletes in action.

Additional Ultimate Venza interior modifications include "living" features that will allow the athletes to conduct many everyday endeavors while on the go or at competition sites. Among the "living" features located in the rear cargo area is a custom heated shower system with a 10 gallon capacity for rinsing off after surfing.

A Verizon Wireless access point router was installed, allowing the athletes to receive up-to-date surf or snow reports and other important information. The Ultimate Venza was installed with the latest audio and video equipment from Fujitsu Ten's legendary Eclipse brand. The system features a multi-media DVD head unit, iPod interface, head rest-mounted LCD monitors, 18 speakers and 2,200 watts of power. Rear hatch-mounted speakers allow for enhanced sound quality when relaxing during a post-competition tailgate gathering.

The Toyota/Billabong Ultimate Venza Concept will be the official Billabong Team vehicle for use by surf, snow, skate and wake athletes. It will also be used in the Billabong Adventure Division to tow personal watercraft during wave excursions and will be the official Billabong tow vehicle for their wake team. The one-of-a-kind Venza will also be displayed at Billabong surf contests and camps from coast to coast.


I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      Does it come with the green lawnmower?
        • 5 Years Ago
        I thought that was a generator. And I was about to say "what's up with the green generator?"
      • 5 Years Ago
      That's the hottest X6 I've ever seen.
      • 5 Years Ago
      Outback is built to be this from the factory, has a proven and amazing AWD system and costs less then the Venza... Oh and it has a bad a$$ 2.5l Turbo Boxer motor, available with a 6 speed and looks better... Toyota, stop it, you're just going to embarrass yourself.
        • 5 Years Ago
        They are de-emphasizing the 2.5 turbo boxer in the Legacy line.

        The Legacy GT is a shadow of it's former self, and manual-only which almost guarantees it to shed consideration to the 2.5i CVT, or the 3.6R 5-EAT, for those who don't want to drive a stick.

        The GT is also not as well equipped as previous. It is basically lip-service material to claim that the '10 Legacy lineup is sportier than Camry/Accord/Altima, simply by the model being on the books, regardless of them not being on the lots. Legacy GT might not be much longer for the automotive market world.

        The lack of the Outback XT furthers that estimation. They are really pushing the 3.6R models for up-market, and the 2.5i CVT for economy buyers.
      • 5 Years Ago
      Actually aside from the decals I think it looks pretty good.
        JDM Life
        • 5 Years Ago

        I think all the crap decals are the issue. Take all of them off and it looks great.
      • 5 Years Ago
      Just get a Subie Outback, for Christ's sake.
      • 5 Years Ago
      Oh man mom's gonna be PISSED.
      • 5 Years Ago
      That body kit looks horrible. D:
      • 5 Years Ago

      The Venza is the minivan of station wagons. Or possibly the station wagon of minivans. It's ideal for suburban families with 2.5 kids and a dog, and no particular need to, you know, feel the road when driving. Not a bad car, but definitely not cool.

      • 5 Years Ago
      Man, you people write like this thing is available in showrooms. It's a one-off that Billabong is having fun with.

      The Venza is otherwise a decent looking (inside and out) *whateveritis*.
        • 5 Years Ago
        Why would Toyota want to help Billabong make a cool Subaru Outback?
        • 5 Years Ago
        Toyota does own 16% of Subaru, too.

        My question is... why does Toyota, while having interest in Subaru, and their continued success... want to try to steal their thunder, and pitch the Venza against Subaru's bread and Butter Outback model. Outback and Forester, in terms of sales volume, constitute the vast majority of Subaru's sales. Impreza coming in third, Legacy, WRX/STI, and Tribeca coming in much, much lower.

        The other question is... why does Subaru think it a good idea to pitch the Legacy right back, as an also-ran against Toyota's Camry, rather than keeping it what it was, a value-priced alternative to the Audi A4...

        Copy, and copy alike, I guess. Heaven forbid Subaru keep a niche brand identity, and really do it well, and leave the appliances for the masses to much bigger Toyota.
      • 5 Years Ago

      No no no no.

      And no.

      • 5 Years Ago
      Anybody knows what model of Enkeis these are, off the top of your head ?
        • 5 Years Ago
        Nevermind, it's Grab 6 !
      • 5 Years Ago
      Just when I thought the Venza couldn't get any uglier...
    • Load More Comments
    Share This Photo X