• Dec 4th 2009 at 9:32AM
  • 31

Lexus LFA at Lexus Park Lane – Click above for high-res image gallery

We're not the vindictive types here at Autoblog, but we can appreciate some measure of poetic justice. After all, how many lustworthy European supercars were made available over the decades to any European buyer with enough cash on hand, but those same cars were scarcely available on this side of the Pond? The Old Continent practically had the market cornered. But what goes around comes around, and in this case rather quickly, as Lexus has announced that its new groundbreaking LFA will be available in Europe, but only from one dealership. And that one location isn't even on the continent. It's in England.

London's Lexus Park Lane has been appointed as the sole sales location for the LFA in all of Europe. So any buyer from Monte Carlo to Oslo looking to get his or her hands on one is going to have to head here. A demonstration car has already arrived at the Park Lane showroom, and the dealership has appointed a dedicated "personal liaison manager" to handle all LFA sales.

The one part where potential European customers have us beat is that, unlike North American clients who'll have to lease their LFA, across the Atlantic customers can actually buy their example outright. Prospective customers can begin registering their interest now, orders will begin in the spring and deliveries will commence in 2011 and continue through 2013 until all 500 examples have been sold. Follow the jump for the full press release and check out the images in the gallery below.

[Source: Lexus]

Lexus Park Lane appointed European sales centre

London has a new must-see attraction with the arrival of the Lexus LFA at Lexus Park Lane.

The Mayfair showroom has been selected by Lexus as the centre for all European LFA sales, reflecting the car's status as one of the most exclusive machines money can buy. The V10-powered supercar has attracted huge attention worldwide since its official launch at the Tokyo motor show and met with critical acclaim for its performance, handling and advanced design and engineering. Just 500 examples are destined to be built, with only a proportion of this total made available to European customers.

A car that is as distinctive, sophisticated and sought-after as the Lexus LFA calls for a very special customer purchasing experience. To achieve this, a bespoke showroom has been created within Lexus Park Lane and a Personal Liaison Manager has been appointed to handle all sales matters.

A VIP selection room has also been opened, where customers can discuss their requirements on a one-to-one basis in comfortable, discreet surroundings.

The man at the heart of the operation is Devshi Varsani. A Lexus Park Lane employee of long-standing, he brings a wealth of expert knowledge to the liaison manager role and extensive experience in dealing with international clients through his work in diplomatic and corporate sales.

"The LFA is an exceptional car for Lexus and is attracting huge interest right around the world," said Devshi. "I am hugely excited at the prospect of introducing customers to the car and feel as though the world is looking over my shoulder.

"Lexus has a world-leading reputation for customer service and I will be playing my part in ensuring the people who purchase the LFA, wherever they come from in Europe, are given all the assistance and support they require.

"Since LFA was unveiled to the world last month, we have experienced a strong demand from prospective customers from across Europe.

"Having the car on display in our showroom will allow these potential customers to come see the supercar in the flesh, an important part of the sales process for such an extraordinary car."

LFA Sales Programme

Lexus has drawn up a unique sales strategy for sales and delivery of the LFA in Europe, taking into account the car's exclusivity and anticipating exceptional requirements from prospective owners.

Prospective owners are able to make initial enquiries via Lexus Centres, Lexus national marketing and sales companies, or on-line at the dedicated LFA web site at www.lexus-lfa.com. These will be forwarded to and followed up by the Personal Liaison Manager and if the customer wishes to proceed, an "expression of interest" form will be completed together with payment of an initial deposit.

Orders will be taken from March/April next year, with further consultation between the Personal Liaison Manager and the customer on their desired specifications and personalisation preferences, such as body and interior colours, wheel designs and equipment features. At this point an indication will be made of the potential individual delivery date: as each LFA is individually hand-crafted, deliveries to customers begin in 2011 and continue for two years. On signing a contract, the customer will be required to make a deposit.

All European cars will be fully sold to the customer.

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    • 1 Second Ago
      • 5 Years Ago
      This could be the NSX of today for Europeans.
      • 5 Years Ago
      Will the dealership be selling only cars with the steering wheel on the right handside?
        • 5 Years Ago
        Why not? That's where the Japanese have them!
      • 5 Years Ago
      Considering there's one salesperson for all LF-A sales in Europe and the UK, that man should make enough in commissions to be able to order one for himself.
      • 5 Years Ago
      The car has been develloped for a million years on the Nurburgring, they could at least set up a dealer in Germany.
      • 5 Years Ago
      Someone explain to me again why Americans can only lease their LFAs?
      • 5 Years Ago
      "All European cars will be fully sold to the customer."

      Why is that? Because European customers are more likely to track their cars?
        • 5 Years Ago
        it's because Europeans don't care about Lexus, except maybe the Brits , that's why there is only one dealership and it's located in the UK.
        • 5 Years Ago
        sorry about the confusion , i meant dealer who sells the LFA...
        • 5 Years Ago
        There's not "only one Lexus dealer" there's just only one authorized to sell the LF-A. It doesn't matter, what they do, somebody somewhere is going to buy one, drive it for 100 miles or for about a month, get tired of it and its either going to show up on Ebay for a million dollars or be sitting at a Ferrari dealer as a recent trade in. Happens to every car, no matter how exclusive or buzzworthy.
        • 5 Years Ago
        Maybe because they only expect to sell 1, maybe 2 in Europe. The rest will be sold in Japan and the US. Maybe a couple in Dubai...oh wait, nevermind.
      • 5 Years Ago
      Anyone notice that the white LFA in the UK dealership is a LEFT HAND drive vehicle? I can just imagine how convenient it will be to test drive one of these vehicle on the streets of London.

      Not sure what the actual figure is, but I believe that more than 90% of the European cars sold are left hand drive (just like in North America). Why not have the single dealership in Paris or Berlin, or perhaps Rome? Or is there only one Lexus dealership in all of Europe?
        • 5 Years Ago
        The location was chosen as it is Lexus's most prestigious retailer, the park lane area is full of potential customers and UK is where the brand had more impact in western Europe (and Lexus's main market).
        I doubt the LFA will be handed out for test drives, it doesn't even have a license plate... You'll have to trust what they tell you about it I'm afraid.
        • 5 Years Ago
        With some searching...


        "today about 66% of the world's people live in right-hand traffic countries and 34% in left-hand traffic countries."

        Europe... only Ireland and Great Britain are the only RHD (left-hand traffic) countries. With Europes 730-million population, these two countries account for only 9.23% of Europe (or 10% in my original estimate).
        • 5 Years Ago
        90% of the European cars sold are left hand drive (just like in North America)??

        Really? Maybe 99.998%
        • 5 Years Ago
        There's quite a few major car companies in Germany both building, testing and selling all types of cars. They get more than enough of their fair share.
      • 5 Years Ago
      I think if you can spend $400,000 it does not matter where the car is located, you can afford to have it shipped and delivered to you anywhere in the world so the one dealership is irrelevant.
        • 5 Years Ago
        true , but something is fishy here. usually about half the numbers of limited edition supercars , like Enzo,Carrera GT,etc are bought by Americans, yet out of the 500 LFAs, only 150 will be sold to the US. clearly Lexus isn't expecting to sell all 500 of them because i don't think Europeans and Arabs are crazy about this car. i think the British dealership is supposed to give Americans who don't want to lease the car, an opportunity to buy it.
      • 5 Years Ago
      Poetic justice? How about "Lexus is unknown in Europe"?

      Toyota already hinted several times the LF-A is going to be a show-off "yes we can do fun cars of we want but we don't" supercar. They know at this price the people who want one will get it, the dealership being the less important part of the whole process. I don't think they actually want people to expect a LF-A II and more affordable sporty cars from them in a couple of years. Otherwise they would have built a dealership halfway between Modena and Sant'Agata Bolognese just to prove their point.
      • 5 Years Ago
      wtf? autoblog posted not long ago about Lexus only leasing this car Not selling it. I understand it may have been aimed at the US, but seriously if you only lease it in the states but actually sell it overseas that's major bullcrap.
      • 5 Years Ago
      Peculiar situation.
      I wonder how it will all play out.
        • 5 Years Ago
        Meh, I guess I'll have to take the jet and make a holiday of it...
      • 5 Years Ago
      i read elsewhere there has already been 25+ pre-orders just in europe. Who knows how many are in America. Japan we already know will be huge, it's a JAPANESE super car. And to the people who think that they'll be garage trophies are totally wrong. Lexus reserves the right to sell who THEY WANT the car. Prince Aladdin will probably have to make due with his magic carpet if he doesn't plan on exposing the car. I bet there is already a few auto enthusiasts waiting to race these bad boys in some form of sports car series. Maybe FIA GT? Maybe LeMans? Maybe ALMS? Who knows but Lexus wants BRAND EXPOSURE. Not car collectors.
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