Jay Z vandalizing 2011 Jaguar XJ for 'On to the Next One' video?
With the British automaker's latest model taking center stage, Mike O'Driscoll, Jaguar's managing director, discussed the finer points of the super saloon before announcing that rapper Jay Z will feature the XJ in his upcoming music video, "On to the Next One," a track from his new album The Blueprint 3. The 60-second trailer we saw didn't set our hearts on fire, but with Jaguar's renewed focus on "making Jaguar Jaguar again" and its push to appeal to a broader swath of the world's elite, the collaboration – although slightly awkward and mildly forced – could pay itself forward. It's just a shame about Jay Z's new logo being painted on the flanks of the luxury sedan.
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