• Dec 4, 2009
The French and the Japanese have gotten together to form a magic partnership once already with Carlos Ghosn at the helm. The question is, then, can that success be replicated? PSA Peugeot-Citroën seems to hope so, and it is reportedly on the verge of purchasing a controlling stake (somewhere between 30 and 53 percent, depending on the report) in Mitsubishi Motors.

The total price for the acquisition would cost the European automaker over $3 billion and the deal would also include Mitsubishi acquiring a somewhat smaller stake in PSA Peugeot-Citroën – again, similar to the situation between France's Renault and Japan's Nissan.

So, what does Mitsubishi have that Peugeot wants? Three things, apparently: A presence in the States, SUV expertise and, perhaps most importantly, electric vehicle technology. If a deal does indeed take place, the resulting entity would be the sixth largest automaker by sales in the world.

[Source: BusinessWeek]


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  • 30 Comments
      • 5 Years Ago
      This could be a potentially excellent deal. Recently PSA has really improved the cars they have been outputting. One area they have been especially good at is the design, some of the new Citroen's are just gorgeous cars. That has been Mitsu's main problem though, the technology underneath the cars has been sound but on the outside (bar the Evo) they have just been a big mass of blandness.
      • 5 Years Ago
      French cars are very populair of they driving comfor an styling , PSA (Peugeot-Citroën) is the second biggest car producer in Europe close to Volkswagen . And one thing PSA is bigger then Mitsubishi , Mitsubishi car sells is dropped about 50% in Europe .

      Be happy when you get Peugeot and Citroën cars in the states they absolute great .

      take a look

      http://www.peugeot.co.uk
      http://www.citroen.co.uk/

      • 5 Years Ago
      Mitsubishi already supplies CUV's to Peugeot-Citroen and I believe that at least one other platform is shared. Mitsubishi cannot survive alone and haven't been able to for a long time and P-C was the only player in need of a partner. This makes sense.
      • 5 Years Ago
      I'll take an RCZ...
      • 5 Years Ago
      if they really wanted a presence in the states GM was selling brands at bargain prices then the 3 billion Mitsu is going to cost....They could of bought Saturn, Hummer and Saab.....
      • 5 Years Ago
      Wait isn't Mitsu tied with Chrysler... Maybe im wrong but I would like to see other cars with Mitsu's Evo engine in a Peugeot...
      • 5 Years Ago
      "So, what does Mitsubishi have that Peugeot wants? Three things, apparently: A presence in the States.."

      Peugoet better act fast the way Misutbishi's market share is going.
        • 5 Years Ago
        That's why they're acting now - Mitsu is on the ropes, so they can use the help.
      • 5 Years Ago
      I just want to see Peugeot HDI engines here in the States.
        • 5 Years Ago
        European testers have said that the PSA diesel has made the re-styled Peugeot-Citroen versions of the Outlander a much better vehicle.
      • 5 Years Ago
      Well, Peugeot/Citroe:n does use the Mitsubishi Outlander for the Peugeot 4007 (?) and the Citroe:n C-Crosser.
      • 5 Years Ago
      We know this would be a good way for Peugeot, who has been out of the U.S. market since 1992 and even Citroën who has been away from these shores officially since 1973 to get back over here.
      Our only concern is the reputation that Mitsubishi has built up over the years with poor quality in design with some of the engines they have sold to Chrysler. We figure the electric motor technology is what makes them Appealing to PSA/Citroën.
      Good article, thanks,
      Denis
      • 5 Years Ago
      Peugeot havent made a proper driver's car since the 306 GTI-6 and 106GTI were phased out around 2000. They've lost the repuation they had for making great driver's cars. Their smaller cars have always had a bit of a reputation as being unreliable, but this has usually been overlooked by those in the know as they made good cars to drive. Those not in the know didnt know about the unreliability in the first case.. 505s are quite desirable, 405s, particularly the diesels, are known to be very reliable if looked after, while offering decent handling.

      Citroen have made some fantastic cars in the past, and the C5 and C6 are potentially great cars, but they're not for the driving enthusiast. The need to survive has diluted the brand slightly but they do still have some imagination for good looking cars. However, reliability is also a bit of an issue with the C4, which is a shame as it's a good looking car. The C2 and C3 must be due to be replaced soon.

      It will be interesting to see what would happen with Mitsubishi. Renault have done ok with Nissan but then Renaults best car is probably the Clio Cup, which as far as I know has very little shared with with Nissan.
      • 5 Years Ago
      This would be an interesting partnership.

      Peugeot definitely has some nice looking cars, Citroen has quirkiness and Mitsu has quite a bit of technology.

      This might work out.
      Maybe not as well as Renault/Nissan, but who knows?
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