• Dec 4, 2009

Aston Martin Rapide – Click above for high-res image gallery

Aston Martin has finally hung a price tag on its long-awaited four door, the Rapide, in its U.K. home market. As you might reasonably expect, it won't come cheap, starting at £139,950 or about $233,000 USD. Given pricing disparities between international markets, that's not necessarily an indication of what the Rapide will command Stateside, but we note that the Rapide costs nearly twice what Porsche asks for its base Panamera – and over £40K ($66k USD) more than even the impossibly quick Panamera Turbo. Though the cars weren't exactly designed as competitors, there's little doubt that the two four-passenger sloping-roof models will be cross-shopped by interested parties, along with other quick luxocrats like the Maserati Quattroporte and Bentley Continental Flying Spur.

For that £139,950 price tag, though, buyers will be getting a largely handmade and finely-crafted automobile powered by a 470-horsepower V12 engine. For what it's worth, that's 30 horses less than the Panamera Turbo, but it's wrapped in less divisive sheetmetal and it'll undoubtedly be far more exclusive.

Initial Rapide deliveries in Great Britain are expected to begin in the spring of 2010, but if you're interested in having an example of your very own, you'd best queue up now. Check out the updated gallery with new high-res images of the 2011 Aston Martin Rapide below, and the official press release is after the jump.



[Source: Aston Martin]

PRESS RELEASE:

ASTON MARTIN ANNOUNCES RAPIDE PRICING

Gaydon, Warwickshire 4 November 2009. As the eagerly awaited Aston Martin Rapide four-door sports car goes through final engineering and testing phases before being launched in quarter one 2010, Aston Martin confirms UK pricing.

The price of the Rapide will start from £139,950 in the UK which features an impressive level of standard specification including: Bang & Olufsen Beosound audio system tailored specifically for Rapide, heated memory seats, dual cast brakes and Adaptive Damping System.

The Rapide is Aston Martin's first production four-door sports car encapsulating the practicality of a car with extra doors and fusing it with the trademark sports car dynamics synonymous with modern Aston Martins.

Customer deliveries will commence at the beginning of quarter two 2010, and it will be the first sports car to be hand-built at the Aston Martin Rapide Plant in Graz, Austria. The new 17,000 m2 building has been designed to reflect the quality levels established in Gaydon since 2003 permitting the fusion of modern technology, advanced manufacturing processes and hand-built craftsmanship. Each Rapide will take approximately 220 man hours to build and will benefit from timeless craft skills just like the existing range; DBS, DB9, V12 and V8 Vantage do at Gaydon.

It is anticipated that +/- 2000 Rapides will be built in the first year attracting a high proportion of new customers to the brand. Core to this trend is the mix of huge attention to detail throughout the car, ample accommodation for up to four adults and the spacious boot (317 litres with seats up, and 886 litres with seats down) while maintaining Rapide's elegant beauty and sports car profile.

The Rapide is on sale now available to order from the Aston Martin dealership network around the world.


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  • 22 Comments
      • 5 Years Ago
      if i could afford a car in such priceclass region, it would be Aston Martin.
      unless i could afford a veyron.

      : )

      a well executed design.
      • 5 Years Ago
      Oh wait, I mistook it for the Tesla Model S, which gives you the same look for a lot less money:

      http://venturebeat.com/wp-content/uploads/2009/10/tesla-model-s-hi-res_1.jpg
        • 5 Years Ago
        So basically a cheap american knock off?
        • 5 Years Ago
        Tesla Model S is a fine looking car.

        But it is not a V12 Aston Martin, by any stretch.

        And if I remember, Model S is so far just a pre-production concept that isn't production ready yet.
        • 5 Years Ago
        and which is not in production and which we know not when it really will be in production. If you want to play that game the karma's a good foil for the rapide. At least their cars are working, prospective customers have been invited to drive them, and they look as though they're on track
        • 5 Years Ago
        lol which, the tesla or fisker. I'm guessing (since you're here on autoblog) you mean tesla as every current production aston on sale was designed directly by Fisker or designed under his supervision essentially tweaking his design with aero packages (DBS, from design standpoint).
      • 5 Years Ago
      "For what it's worth, that's 30 horses less than the Panamera Turbo, but it's wrapped in less divisive sheetmetal and it'll undoubtedly be far more exclusive."

      Also, it's an ASTON MARTIN. Also, it's not ugly. This is far more exclusive than a Porsche or Mercedes, and about the same price as a Benz S600. Hard to call a car that costs as much as a house (in flyover country) a "good deal", but this is not overpriced when you consider the competition. Which is basically Maserati and nobody else.
      • 5 Years Ago
      This is not astons first 4 door, the Lagonda was. http://en.wikipedia.org/wiki/Aston_Martin_Lagonda
      • 5 Years Ago
      Alan Mulally

      Have you driven what could have been a Ford lately?
      • 5 Years Ago
      I prefere this one instead the GTR for almost the same price jaja
      • 5 Years Ago
      drool
      • 5 Years Ago
      IF money were no object then the Rapide would be the exotilux sedan to get. But putting it up against the Maser I think I would take one of those for about half the price.
      • 5 Years Ago
      Oh how i hope i win the Euromillions tonight...
      • 5 Years Ago
      Unquestionably better than the porsche visually (driving, I'm betting not but we'll see), but I'd like to see that front end in person. A lot of the candid on the street sorta shots make it look a little less perfectly proportioned than these press photos. Also the interior, I'd very much like to see/touch in person. There's some odd bits in the DBS on display at the show that I hadn't noticed last year. Maybe the impending divorcing of volvo will see some new life breathed into the parts drivers touch and interact with... it seems almost unfortunate the entire exterior doesn't share the majesty and brilliance of that dash (so so sexy).
        • 5 Years Ago
        *entire interior
        sorry, the photo, looks so nice... keeps distracting :)
      allaman
      • 5 Years Ago
      Sexiest sedan ever, though I shudder to think what the Dubai-ed versions will look like.
      • 5 Years Ago
      My God that company is on a design roll right now. For years I thought the DB7 was one of the best looking cars ever designed but it looks homely next to the current lineup. Everything from the Vanquish on has been just... absolutely... museum-quality gorgeous.

      Yeah, it's not even on the same planet as the Porsche. Something of a bargain, I'd say.
        • 5 Years Ago
        ChaoZ: I disagree. I think it has evolved significantly. If you can, hit a car show or something and look at a DB7 Vantage side by side with a DB9 or one of the new V8 Vantages. Similar, but actually very different.

        And as for "in trouble", they're not going to be in any trouble until someone takes the drugs away from (or gives them back to) the people at Pininfarina charged with drawing Ferraris.
        • 5 Years Ago
        If Aston Martin's design doesn't evolve beyond the DB7 (and it really hasn't), it's going to be in trouble in a few years.
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