According to the experts-of-such-things at Kelley Blue Book, the average vehicle will only retain about 35 percent of its original value after the initial five-year ownership period, often making depreciation the greatest expense incurred by drivers over that time period. That's a hefty chunk of change to be sure, so a vehicle's anticipated resale value should be of prime concern when shopping for your next car or truck.

Since 2003, KBB has published its Best Resale Value Awards, which seek to inform consumers of projected resale value for any particular model after five years and 75,000 miles worth of service. Considering its historic reputation for quality, it comes as little surprise that Toyota takes home the trophy as the brand with the best projected resale value and that its subsidiary Lexus grabs the award in the luxury category. We have to wonder, though, how the company's many current woes might damage its perceived value down the line.

Making up the Top 10 Models for 2010 are the Audi A5, BMW M3, Chevrolet Corvette and Camaro SS, Honda CR-V, Mini Cooper and Clubman along with the Prius, RAV4 and Tacoma from Toyota. See here for a more comprehensive list and make the jump for the official press release.

[Source: KBB]


PRESS RELEASE:

Kelley Blue Book Announces Winners of 2010 Best Resale Value Awards

Kbb.com Offers Money-Saving Advice for Finding New Vehicles with Minimal Depreciation Ahead


IRVINE, Calif., Dec. 2 /PRNewswire/ -- Kelley Blue Book www.kbb.com, the leading provider of new- and used-vehicle information, announces the all-new 2010 model-year vehicle winners of its annual Best Resale Value Awards, www.kbb.com/BRVA2010 which recognize current and forthcoming vehicles for their projected retained value five years from now. Since depreciation (or loss of value) is typically a car-buyer's primary expense during ownership, these awards, like all of kbb.com's new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.

Kelley Blue Book's Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide determined by an expert staff of automotive analysts. These prestigious awards honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership. Low-volume vehicles and vehicles with a Manufacturer's Suggested Retail Price of more than $60,000 are excluded from award consideration, except in the luxury and high-performance categories.

2010 BEST RESALE VALUE: BRAND
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Toyota

2010 BEST RESALE VALUE: LUXURY BRAND
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Lexus



2010 BEST RESALE VALUE: BY VEHICLE CATEGORY
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MID-SIZE PICKUP: Toyota Tacoma HIGH-PERFORMANCE
CAR: Chevrolet
Camaro SS
FULL-SIZE PICKUP: Ford F-Series HYBRID/ALT.
Super Duty FUEL CAR: Toyota Prius
COMPACT UTILITY COMPACT CAR: MINI Cooper
VEHICLE: Honda CR-V Clubman
MID-SIZE UTILITY MID-SIZE CAR: Honda Accord
VEHICLE: Toyota Highlander

FULL-SIZE UTILITY FULL-SIZE CAR: Ford Taurus
VEHICLE: Honda Pilot

LUXURY UTILITY NEAR-LUXURY CAR: Lexus IS
VEHICLE: Lexus RX 350
HYBRID/ALT. FUEL LUXURY CAR: Audi A5
UTILITY VEHICLE: BMW X5
Turbo Diesel
VAN: Toyota Sienna SPORTS CAR: Nissan 370Z

2010 BEST RESALE VALUE: TOP 10 MODELS
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Audi A5 MINI Cooper
BMW M3 MINI Cooper Clubman
Chevrolet Camaro SS Toyota Prius
Chevrolet Corvette Toyota RAV4
Honda CR-V Toyota Tacoma

(All values based on the November/December 2009 Kelley Blue Book Residual Value Guide. Top 10 models appear in alphabetical order).

While most car buyers today consider sticker price one of the most significant numbers when choosing a new vehicle, the editors at Kelley Blue Book's kbb.com recommend that shoppers consider a number they won't find on any window sticker: its resale value. Depreciation often is the greatest expense incurred by drivers during the first five years of vehicle ownership. An average vehicle will only retain about 35 percent of its original value after a five-year ownership period, meaning that a $50,000 new car today will only be worth somewhere close to $17,500 after five years. Vehicles with average or below-average resale values are generally plentiful in the marketplace and easy to find. But certain vehicles are projected to hold their value better than others. While much of a vehicle's resale value is based on supply and demand as well as current and projected future market conditions, vehicles that maintain their value best are rarely heavily discounted and tend to generate consumer enthusiasm.

"Especially in today's difficult economy, when every penny counts for the typical American shopper, consumers should take a good look at the projected resale value of a car when choosing their next new-vehicle purchase," said James Bell, executive market analyst for Kelley Blue Book's kbb.com. "Vehicle depreciation is a new-car buyer's biggest expense, yet many shoppers don't realize that resale value information is available for free on Kelley Blue Book's kbb.com. Taking the time to research and choose vehicle makes, models and options wisely now can help new-car shoppers keep additional money in their pocket down the road when they go to sell or trade-in the vehicle."

Vehicle shoppers should take several factors into consideration when buying a new car to ensure as much future value as possible. Just because a car is expensive or from a luxury brand does not necessarily mean it will hold its value better than an inexpensive car down the road. In fact, because resale values are calculated as a percent of original list price, an expensive vehicle has to command a relatively high price later as a used car to maintain its residual value. For example, an $80,000 vehicle has to be worth $24,000 three years later to have a residual value of 30 percent. Meanwhile, a $12,000 vehicle only needs to be worth $3,600 to have the same 30 percent residual value.

In addition, most options and packages added to a vehicle do not necessarily increase its resale value. However, there are exceptions to the rule, such as a navigation system in a luxury vehicle or a performance package in a sports car. Finally, regional preferences can significantly impact the value of a vehicle. In the colder sections of the country, a two-wheel drive vehicle's resale value will not be as high as a four-wheel or all-wheel drive option of that same model. At the other end of the thermometer, in warmer climates black (or dark-colored) cars will not have as high resale value as light-colored cars, which tend to be in greater demand in those regions.

While the company's Residual Value Guide has been published since 1981, Kelley Blue Book established its annual Best Resale Value Awards in 2003. Kelley Blue Book reports projections based on current vehicle data, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy and the combined experience of Kelley Blue Book's team of market and pricing analysts. Values reflect projected future auction values for vehicles in average condition with 75,000 miles at the end of a five-year lease or ownership period. Kelley Blue Book's residual values are used by manufacturers, banks, financial institutions, governmental agencies and the automotive leasing industry.

For more information about Kelley Blue Book's Best Resale Value Awards, please visit www.kbb.com/BRVA2010.

About Kelley Blue Book (www.kbb.com)

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. Kbb.com is a leading provider of new car prices, car reviews and news, used car Blue Book Values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com
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