• Dec 3, 2009
According to the experts-of-such-things at Kelley Blue Book, the average vehicle will only retain about 35 percent of its original value after the initial five-year ownership period, often making depreciation the greatest expense incurred by drivers over that time period. That's a hefty chunk of change to be sure, so a vehicle's anticipated resale value should be of prime concern when shopping for your next car or truck.
Since 2003, KBB has published its Best Resale Value Awards, which seek to inform consumers of projected resale value for any particular model after five years and 75,000 miles worth of service. Considering its historic reputation for quality, it comes as little surprise that Toyota takes home the trophy as the brand with the best projected resale value and that its subsidiary Lexus grabs the award in the luxury category. We have to wonder, though, how the company's many current woes might damage its perceived value down the line.

Making up the Top 10 Models for 2010 are the Audi A5, BMW M3, Chevrolet Corvette and Camaro SS, Honda CR-V, Mini Cooper and Clubman along with the Prius, RAV4 and Tacoma from Toyota. See here for a more comprehensive list and make the jump for the official press release.

[Source: KBB]

PRESS RELEASE:

Kelley Blue Book Announces Winners of 2010 Best Resale Value Awards

Kbb.com Offers Money-Saving Advice for Finding New Vehicles with Minimal Depreciation Ahead


IRVINE, Calif., Dec. 2 /PRNewswire/ -- Kelley Blue Book www.kbb.com, the leading provider of new- and used-vehicle information, announces the all-new 2010 model-year vehicle winners of its annual Best Resale Value Awards, www.kbb.com/BRVA2010 which recognize current and forthcoming vehicles for their projected retained value five years from now. Since depreciation (or loss of value) is typically a car-buyer's primary expense during ownership, these awards, like all of kbb.com's new- and used-vehicle information, are designed to help consumers make more informed car-buying decisions.

Kelley Blue Book's Best Resale Value Awards are based on projections from the Kelley Blue Book® Official Residual Value Guide determined by an expert staff of automotive analysts. These prestigious awards honor vehicles expected to maintain the greatest proportion of their original list price after five years of ownership. Low-volume vehicles and vehicles with a Manufacturer's Suggested Retail Price of more than $60,000 are excluded from award consideration, except in the luxury and high-performance categories.

2010 BEST RESALE VALUE: BRAND
-----------------------------
Toyota

2010 BEST RESALE VALUE: LUXURY BRAND
------------------------------------
Lexus



2010 BEST RESALE VALUE: BY VEHICLE CATEGORY
-------------------------------------------
MID-SIZE PICKUP: Toyota Tacoma HIGH-PERFORMANCE
CAR: Chevrolet
Camaro SS
FULL-SIZE PICKUP: Ford F-Series HYBRID/ALT.
Super Duty FUEL CAR: Toyota Prius
COMPACT UTILITY COMPACT CAR: MINI Cooper
VEHICLE: Honda CR-V Clubman
MID-SIZE UTILITY MID-SIZE CAR: Honda Accord
VEHICLE: Toyota Highlander

FULL-SIZE UTILITY FULL-SIZE CAR: Ford Taurus
VEHICLE: Honda Pilot

LUXURY UTILITY NEAR-LUXURY CAR: Lexus IS
VEHICLE: Lexus RX 350
HYBRID/ALT. FUEL LUXURY CAR: Audi A5
UTILITY VEHICLE: BMW X5
Turbo Diesel
VAN: Toyota Sienna SPORTS CAR: Nissan 370Z

2010 BEST RESALE VALUE: TOP 10 MODELS
-------------------------------------
Audi A5 MINI Cooper
BMW M3 MINI Cooper Clubman
Chevrolet Camaro SS Toyota Prius
Chevrolet Corvette Toyota RAV4
Honda CR-V Toyota Tacoma

(All values based on the November/December 2009 Kelley Blue Book Residual Value Guide. Top 10 models appear in alphabetical order).

While most car buyers today consider sticker price one of the most significant numbers when choosing a new vehicle, the editors at Kelley Blue Book's kbb.com recommend that shoppers consider a number they won't find on any window sticker: its resale value. Depreciation often is the greatest expense incurred by drivers during the first five years of vehicle ownership. An average vehicle will only retain about 35 percent of its original value after a five-year ownership period, meaning that a $50,000 new car today will only be worth somewhere close to $17,500 after five years. Vehicles with average or below-average resale values are generally plentiful in the marketplace and easy to find. But certain vehicles are projected to hold their value better than others. While much of a vehicle's resale value is based on supply and demand as well as current and projected future market conditions, vehicles that maintain their value best are rarely heavily discounted and tend to generate consumer enthusiasm.

"Especially in today's difficult economy, when every penny counts for the typical American shopper, consumers should take a good look at the projected resale value of a car when choosing their next new-vehicle purchase," said James Bell, executive market analyst for Kelley Blue Book's kbb.com. "Vehicle depreciation is a new-car buyer's biggest expense, yet many shoppers don't realize that resale value information is available for free on Kelley Blue Book's kbb.com. Taking the time to research and choose vehicle makes, models and options wisely now can help new-car shoppers keep additional money in their pocket down the road when they go to sell or trade-in the vehicle."

Vehicle shoppers should take several factors into consideration when buying a new car to ensure as much future value as possible. Just because a car is expensive or from a luxury brand does not necessarily mean it will hold its value better than an inexpensive car down the road. In fact, because resale values are calculated as a percent of original list price, an expensive vehicle has to command a relatively high price later as a used car to maintain its residual value. For example, an $80,000 vehicle has to be worth $24,000 three years later to have a residual value of 30 percent. Meanwhile, a $12,000 vehicle only needs to be worth $3,600 to have the same 30 percent residual value.

In addition, most options and packages added to a vehicle do not necessarily increase its resale value. However, there are exceptions to the rule, such as a navigation system in a luxury vehicle or a performance package in a sports car. Finally, regional preferences can significantly impact the value of a vehicle. In the colder sections of the country, a two-wheel drive vehicle's resale value will not be as high as a four-wheel or all-wheel drive option of that same model. At the other end of the thermometer, in warmer climates black (or dark-colored) cars will not have as high resale value as light-colored cars, which tend to be in greater demand in those regions.

While the company's Residual Value Guide has been published since 1981, Kelley Blue Book established its annual Best Resale Value Awards in 2003. Kelley Blue Book reports projections based on current vehicle data, sales data, market conditions for each vehicle, competition within vehicle segments, expectations of the future economy and the combined experience of Kelley Blue Book's team of market and pricing analysts. Values reflect projected future auction values for vehicles in average condition with 75,000 miles at the end of a five-year lease or ownership period. Kelley Blue Book's residual values are used by manufacturers, banks, financial institutions, governmental agencies and the automotive leasing industry.

For more information about Kelley Blue Book's Best Resale Value Awards, please visit www.kbb.com/BRVA2010.

About Kelley Blue Book (www.kbb.com)

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company's top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. - 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kelley Blue Book's kbb.com also is a W3 Gold Award winner, sanctioned by the International Academy of Visual Arts. Kbb.com is a leading provider of new car prices, car reviews and news, used car Blue Book Values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com
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    • 1 Second Ago
  • 29 Comments
      • 5 Years Ago
      This will surely change with all those broken cars out there.
        • 5 Years Ago
        Come again?

        I hope you aren't talking about the gas pedal (non) issue.

        Toyota absolutely deserves this award. Their cars might be boring to look at and boring to drive, but lord knows you'll get your money's worth.
        • 5 Years Ago
        It's pretty obvious when you search on youtube for "Taurus" and "miles" then compare it to what you get when you do "Camry" and "miles". If it weren't for the SHO's with the Yamaha motors it have been an even sadder comparison. Taurus owners get all excited when they manage to get to 100,000 miles: http://www.youtube.com/watch?v=xwLcSBla3jk

        Whereas when you search "Camry" and "miles" the top few results are 250,000 and 290,000 mile videos. http://www.youtube.com/watch?v=DvSrYYN9NzE http://www.youtube.com/watch?v=ZcR-L1nZ2mI

        The resale values are higher on Toyotas because lots of people get more than 200,000 miles out of their Camrys while I can't find a single video of a Taurus with 200,000+ miles.

        And if you think I'm just cherry picking videos seriously go on youtube and do the searches yourself, the results pretty much explain why the Camry is worth twice as much money used-people expect to be able to drive it twice as far.
        • 5 Years Ago
        It won't change until all the TOYOTA apologists stop pepetuating the false image of Toyota superiority. Honestly, a Toyota could run down an orphanage full of children, stomp on kittens and poison puppies and some people would talk about how wonderfully efficient it is at doing so. Toyota can suck it.
        • 5 Years Ago
        Well Hazdaz, I'm not sure if he was talking about the unintended acceleration of death (which has cases reported where owners didn't have ANY floor mats in their cars... that's an issue), or the frames of their trucks rusting so bad that the truck crumples in half on it's own weight, or the transmission problems that are widespread in their SUVs, or their famous sludging engines. Most people would consider those to be issues.
        • 5 Years Ago
        Jamarr,
        I wish you were correct, but people like Hazdaz will never believe Toyota does anything wrong until it happens to them.

        Merlot066,
        You hit the nail on the head.

        Wake up America. Even the mightiest (Toyota) can fall.

        • 5 Years Ago
        "Money's worth" as noted above is based on perception - what people are willing to pay for a used car.

        The reality is that Toyota's are no better nor no worse that many other company's offerings. They are not impervious to breakdown nor bad engineering.

        Until perception catches up with that reality, they will retain their value longer.

        • 5 Years Ago
        People pay more money for old Toyotas because those cars *aren't* broken, not because they *are* broken.
        Seriously, just compare how many 2001 Ford Tauruses are still on the road versus 2001 Camrys...there's a reason why the Camry is worth twice as much money and it's not because they all broke and got sent to the junkyard. (Edmunds TMV of $5982 retail vs $3285 retail for Camry LE vs Taurus SE)
        Looking on KBB a 2002 Camry LE with 90000 miles in excellent condition is also worth about twice as much as a 2002 Taurus SE with 90000 miles in excellent condition. I recall seeing an awful lot of Tauruses back then but it seems that a lot more Camrys stuck around.
        • 5 Years Ago
        The latest Toyota issue is a minor blip on the radar screen. The Explorer roll-over issue last many months (years) and was all over the media. This? Well, AB makes a big deal about it, but Toyota has issued the recall and the cars will be fixed. There may be a lawsuit or two but Toyota is good at moving through these issues.

        On top of that, their CEO doesn't have his head stuck in the sand like GM and Ford's typically do, and they are proactively working to improve their products. Toyota also has cutting edge technology and leadership in hybrids and will continue to perfect this system, while expanding it to other lines.

        So, all you haters can jump up and down with the daily AB "we wonder what's going to happen to Toyota" stories, but the truth is probably not much. Already their sales are recovering (Nov.)
        • 5 Years Ago
        I'd love to see the Taurus or Malibu versions of these videos but they don't seem to even come close to existing.
        http://www.youtube.com/watch?v=fOB3WswdCHo
        http://www.youtube.com/watch?v=Rnk_YCgiq6A
        http://www.youtube.com/watch?v=KSVAp7qzzTU
        www.youtube. com/watch?v=sMZATvUvnik (3 urls max)
      • 5 Years Ago
      How does the Audi A5 qualifty as:

      "HYBRID/ALT. FUEL LUXURY CAR: Audi A5"?
        • 5 Years Ago
        also, anyone surprised there's an audi on the list? I was about to make a crack about audi... but there's actually a showing in the top 10, insane.
        • 5 Years Ago
        @Phil L. - in north america? no. no it cannot. if it could, i'd have had the first years ago.
        • 5 Years Ago
        the formatting is screwed up. I think it's Hybrid Alt Fuel Utility Vehicle BMW x5 d.

        it's two columns that melted together.
      • 5 Years Ago
      ...More importantly, are there actually people paying Blue Book prices?
        • 5 Years Ago
        More importantly isn't kelly blue book not independent; car companies 'influence' them in the prices?
        • 5 Years Ago
        @ Shawn, funny...consumers always want blue book price for their trades so what's the difference? If you have ever worked in the business you would know this. Kelley Blue Book is perception and coveted as gospel amongst consumers. Here's the rub guy, Kelley Blue Book neither sells or buys cars. They are no more than an advertising hub pretending to give good advice.
      • 5 Years Ago
      Galves is so much better.
      • 5 Years Ago
      Every car manufacturer has hiccups, no one is arguing that. But as a long time Toyota customer, I have had GREAT experiences with their cars, along with millions and millions of other folks. They didn't become the world's largest auto manufacturer by building shoddy products, or as many people on AB seem to argue "crap that nobody wants"


      As for the oil sludge issue, I had a Toyota that was apparently "affected" by this. My oil was changed on time and I never seemed to have this "oil sludge" issue. Who would have thought?
      • 5 Years Ago
      I often help relatives and friends buy used cars. I am more interested in the "Bottom 10", used cars with an outstanding price to value ratio, good cars that are shunned by the public for no really good reason reducing their resale value.
        • 5 Years Ago
        Gardiner - Exactly. I bought a 2002 Olds Intrigue in 2008 for $3,800 cash. It had 33,000 miles on it and it was garage kept, practically showroom new. It's been a great car and what a bargain! Other people may fail to see the value in that but I do not. I have more important things to spend my money on than a silly status symbol on wheels. I mean, if that's the way some people want to spend their money then more power to them. It's just not for me at this time. I just cannot maintain my lifestyle with a $500/mo car payment.
      JDM Life
      • 5 Years Ago
      Yup.


      Dont like the Detroit sheep kill ya buzz.....thats all their good for.
      • 5 Years Ago
      Perceived quality and actual quality can be quite different.
      • 5 Years Ago
      Resale value may be a factor in purchasing, but I'll take a BMW over a Toyota/Lexus anyday. I want to enjoy looking at my purchase as well as having fun driving it. If I'm lucky, I may be able to tick some folks off along the way.
        • 5 Years Ago
        His point is that this analysis assigns zero value to your enjoyment of and satisfaction with the car. I probably wouldn't buy a low-rated car on this list because they tend to be either poor cars or very overpriced based on a prestige nameplate. But I also wouldn't buy many of the cars at the top of the list because they don't provide what I'm looking for in a vehicle.
      • 5 Years Ago
      KBB is full of it, when is the last time you got KBB for your car? why not go with the BLACKBOOK, like all of the car dealers do?
        • 5 Years Ago
        This.

        Next week NADA may run their own study, then Edmunds. Both could have different results, but black book plus dealer perception/public perception is what drives resale.
      • 5 Years Ago
      @ Merlott. Close your eyes for a minute and imagine you are on a used car lot looking for a reliable 3-5 year old vehicle for you 18 year old daughter. You see a 2004 Toyota Camry sitting next to a 2004 Chevy Malibu with similar miles, lets say....50K. Honestly, I mean honestly which one are you going to put your own flesh and blood into? If you know anything about reliability this is a no-brainer. Yea, Toyota is having their hiccups like all manufacturers do but even D3 apologist know the best bang for your buck doesn't lie in that 04 Malibu with 50K. They are just in denial.
        • 5 Years Ago
        I'm not saying older Toyotas aren't good, I'm just saying recently Toyota is having some huge hiccups yet many people still think they are perfect. It is increasingly hard to argue that the Camry is the better car to have over the Fusion, yet Camry sales are still way higher than Fusion sales. Preceptions don't change overnight. Ford is on the fast track to being one of the best carmakers in the world, and Toyota is positioning themselves to be crap, average consumers preceptions tend to lag behind a few years.
        As for your car lot scenario, I'd probably look for a 2004 Taurus that wasn't used a rental (if such a thing exists, ha) because it was a pretty reliable car and it was a very safe car even though it was extremely bland (although reliable, safe, boring is about the right mixture for a new driver).
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