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Reading through Cleantech Group's "Ten Predictions for 2010," it's easy to dismiss their vision for plug-in vehicles next year as nearly impossible. You can read all ten predictions after the jump, but the sole vehicle-related items reads as follows: "Electric cars take the back seat to smart mobility." Um, nope.
Of all the years to predict that plug-in vehicles are going to be put on the back burner, 2010 is not going to be the one. It's tough to know exactly how Cleantech plans to measure the popularity of EVs vs. smart mobility (and, really, aren't EVs smart?), but media attention is certainly one way to judge which one is on top. And there is absolutely no way that, by the end of 2010, we will have had more news stories about careful driving than we will about the Volt, the Leaf and the like. Simply not going to happen. We're not saying that smart mobility won't be talked about in 2010, but EVs will clean its clock in the media. You can read Cleantech's 2009 predictions here.

[Source: Cleantech]

PRESS RELEASE:

Cleantech Industry Reformation Begins With the Cleantech Group's Ten Predictions for 2010

Cleantech Group forecasts innovation, change and recovery in the cleantech market

SAN FRANCISCO, Nov. 30 /PRNewswire/ -- Continuing an annual tradition, the Cleantech Group(TM), founders of the cleantech sector and providers of leading global market research, events and advisory services for the cleantech industry, today issued ten predictions for clean technology markets in 2010. Next year's forecast reflects a transformative year of reformation around sustainability principles and predicts that the clean economy will go mainstream from every angle, including policy, capital and markets.
What: Cleantech Group's Ten predictions for 2010 include:

1. Private capital growth recovers, record fund year
2. Clean economies become the new space race
3. Electric cars take the back seat to smart mobility
4. Resource constraints beyond carbon rise to the fore
5. Commodity tradeoff debates intensify
6. Energy efficiency, driven by ICT, eclipses solar
7. Marketing suddenly matters
8. Buffet leads the super rich into cleantech
9. Acquisitions and consolidations accelerate
10. The rise of waste-to-energy, geothermal and aquaculture

Where: Cleantech Group's article on the "Ten predictions for 2010
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    • 1 Second Ago
  • 5 Comments
      harlanx6
      • 5 Years Ago
      I am an EV fan, but I am also a fan of hybrids, direct injection, turbo diesels, turbines and combinations thereof. It's clear to me that they have it right. EVs are coming, and everyone who is going to be at the forefront is working on at least a prototype, but the real news for 10 is mainly going to remain squeezing better economy and emmisions out of the ICE.
      • 5 Years Ago
      "Energy efficiency, driven by ICT, eclipses solar"

      What is ICT? (internal combustion technology?) And how would it compare with solar?
      • 5 Years Ago
      Talk about a post just chock full of meaningless buzz words and marketing hype! What do they mean by "smart mobility"? Are they planning for a boom in gas powered Smart cars?

      I suspect those statements are more a reflection on what the "Cleantech Group" has invested in, than a realistic prediction. In short, they are just trying to manipulate the market to their advantage.
      • 5 Years Ago
      Anyone know anything about this group?
      First time I've heard of it, and that press release does have a kinda "astroturfing" feel to it.
      • 5 Years Ago
      I'm not sure what smart mobility entails, but I'd say it's probably should be better walking, cycling, and mass-transit infrastructure.

      But EVs are so much easier for lazy people and suburbs, so they will remain the more popular option by far.