• Dec 3, 2009
Buick Compact Sedan Rendering - Click above for high-res image

Buick officially took the wraps of its 2011 Regal at the LA Auto Show, and in addition to showing off its sportier side, General Motors' reborn Lexus competitor confirmed its intentions to produce a compact sedan – and here's the first rendering.

Likely based on the Chinese market 2011 Buick Excelle XT (a rebadged Opel Astra with an upmarket interior), the new compact four-door is expected to lose its hatch in favor of a traditional trunk and gain a 181 horsepower, 1.6-liter turbocharged four-cylinder mated to a six-speed gearbox.

The sketch above (flashed on screen during the Regal unveiling here in LA) certainly bears a resemblance to the Excelle and to the larger LaCrosse, although a few tweaks to the fascia, headlamps and the addition of a few hood-mounted portholes could be found on the concept and later, the production model. We should know more later this year, when Buick unveils an official design study followed by the eventual production car that is expected by the end of 2010.




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  • 39 Comments
      • 5 Years Ago
      Starting to look like maybe it wasn't such a bad idea to keep Buick around as one of the cores.
      • 5 Years Ago
      Is this maybe why GM is holding on to Opel?
        • 5 Years Ago
        Chevy and GMC is a rebadge. People throw that "rebadged" term around too much. Just because something is based on the same platform does not make it a rebadge. These cars are restyled enough that they do not deserve that designation.
      • 5 Years Ago
      A 1.6T motor with a 6-speed? Yes please. And (like I said about the Cruze 1.4T) please release a stage kit to raise horsepower to the 250ish range with that much torque. Mmmm... sleeper Buick.
      • 5 Years Ago
      Do I see a hint of portholes one the hood? :-)
        • 5 Years Ago
        You sure do, and they imply a V6 under the hood, which is more motor than I'd have expected from a small car.

        Still, it looks nice and should make for a nice-looking Buick.

        The Buick design language is definitely coming into its own. GM may actually be onto something here...
        • 5 Years Ago
        Forget about the rendering, this is the car. I don't know why AB doesn't link this recent post of their own?

        http://www.autoblog.com/2009/11/23/spy-shots-next-gen-cruze-based-buick-excelle-for-china-snapped/

        Just like the China Regal is the same as the forthcoming US Regal.

        If the Regal doesn't get a 6 cylinder, I doubt this will.

        The rendering is nicer, they usually are.

        I believe that the small cars are South Korea developed, not Germany. Opel just got theirs first.
        • 5 Years Ago
        "The Buick design language is definitely coming into its own. GM may actually be onto something here"

        As I have always believed. The heritage of Buick is long and rich. They've just needed to recapture that spirt and I think they're doing it. When I hear 20 year olds saying "That looks really good" about a Buick, I know they're doing something right.
      • 5 Years Ago
      Fresh product, leading the way toward the "New Buick" mission, cannot arrive soon enough. What little is evident (in that hazy pic) sure looks good.

      Bring it on GM! But not until all the details are solidly in place.

      With the right materials, craftsmanship, and chassis / powertrain tuning, the Excelle (or whatever it's ultimately called) is sure to keep turning the Buick image around.
      • 5 Years Ago
      BFD..... Bring me a new Riviera!!!
      • 5 Years Ago
      Will Buick call it the Skyhawk?
        • 5 Years Ago
        I hope so, Excelle doesn't do it for me.
        • 5 Years Ago
        I'd rather they call it the Skylark. That is a name with a rich history, save for that monstrosity of the early 80's and on.
        • 5 Years Ago
        I think the product is going to be more important than the name.

        Though it's a real shame GM didn't keep "Insignia". What a great name.
      • 5 Years Ago
      You can look at it this one of three ways:
      * GM's erstwhile Lexus fighter is going to get a rebadged Cruze. Do you see Infiniti or Lexus hocking Sentras or Corollas? (and no, the HS is not a Corolla and the G20 was a long time ago
      * GM is trying to make Buick into a competitor for Acura, VW and Volvo: three brands whose North American sales are miserable
      * GM is using Buick as a volume soak, which worked so well when they did it with Pontiac.

      I'm good with the Lacrosse, Enclave and Lucerne: they "work" as a lineup. The Regal is pushing it, but it makes sense if Cadillac goes no smaller than the CTS. But this? What's GM trying to do? Is Buick GM's Lexus? Are they Acura? Are they Pontiac? What's the deal with leaving Cadillac to twist in the wind with one excellent model (the CTS) a STS that's ||
        • 5 Years Ago
        A few points:
        - Lexus sells a rebadged Corolla.
        - Buick is targeting Lexus, not Acura or Volvo (whom they probably already beat)
        - Chevy competes with VW in the mass market; both of these sell pretty well, and VW / Audi is up for the past 12 months.
        - Buick isn't a volume soak - it's a *passenger* car designed and tuned for a pleasant passenger experience
        - everybody is doing small cars. Witness the recent small Lincoln and Lexus concepts. Buick shouldn't be left behind here.
        - with a clear price and style premium over Chevy, I don't think they compete with each other.

        Agree that Caddy needs a new big sedan to go after the 7-series / A8. "Fleetwood Brougham", along with Camaro-derived 2+2 sport coupe that's smaller than the CTS.
      HotRodzNKustoms
      • 5 Years Ago
      Aggressive product planning from GM? What happened?
        • 5 Years Ago
        @HotRodzNKustoms
        Yeah, a Buick Cruze! Very aggressive.
      • 5 Years Ago
      Looks like the new Opel Astra is coming over!

      I really hope that the much cooler looking hatch finds it's way to the US along side the sedan.
        • 5 Years Ago
        Damn, beat me to it.
        • 5 Years Ago
        Ask yourself - would there be a small Lexus hatch?
        • 5 Years Ago
        Traditional Buick buyers just won't buy the sedan, but they won't really notice it either.

        If you put the hatch into a Buick showroom, their heads will explode. That's messy for the dealers and might lead to bad publicity.
        • 5 Years Ago
        @ Chris

        You mean like this one?
        http://www.autoblog.com/gallery/lexus-ct-concept-teaser-sketch/

        http://www.autoblog.com/2009/08/24/report-lexus-hatch-coming-to-u-s-in-2012/

        For once it might be nice for a US car company to be ahead of the game instead of always trying to catch up to potential trends. Would it be a hot seller? Who knows, but usually the car company that hits a certain untapped market segment early with good product can reap some nice rewards.
        • 5 Years Ago
        I agree. Small cars with trunks are impractical, there's not much room in the trunk AND not much of an opening for oddly-shaped items. Apparently for most mouth-breathing Americans, you can't have a hatch on it unless it's bare-bones cheap or an SUV, anything in the middle addles our brains or something.
        • 5 Years Ago
        quote from Chris:
        - "Ask yourself - would there be a small Lexus hatch?" -

        You mean like this?

        http://www.autoblog.com/2009/09/15/frankfurt-2009-lexus-lf-ch-concept-hits-misses/
      • 5 Years Ago
      Buick a Lexus competitor? yeah okay! When can I expect to see a Buick version of the GS/IS/LS/SC ? oh thats right those are Cadillac's competitor....

      Buick is more like a Acura/VW/Mercury competitor with all their FWD cars...
      • 5 Years Ago
      Upon closer inspection, the front of this sedan looks just like the spy shots of the Chinese Excelle sedan. And if you'll notice, its front end is different than the Excelle XT 5-door's. The grille and headlights are shaped differently.

      So the Excelle sedan won't just be an Astra with a trunk OR a rebadged Cruze. It'll have its own distinct sheetmetal, and interior.

      The thought of a 1.6 Turbo 6-speed manual is really enticing...
        • 5 Years Ago
        Lexus may field a competitor to the 5 and 7, E and S. But the GS, GX, LS, and LX don't sell worth a damn compared to the Germans.

        90% of Lexus sales are ES and RX. This is exactly what Buick is going after.

        Cadillac doesn't want to make floaty front-drive barges anymore. They want to move up. They're not there yet, but they aim to have the upper-crust gravitas that BMW, Audi, and Mercedes-Benz have. Not even Lexus has it. Yet.

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