Hybrids have always demanded an extra price over their competitors, but that is especially true when we get into the premium segment. Whether it's the Lexus LS600h or the Cadillac Escalade hybrid, it seems automakers are averse to subsidizing the addition of electrically enhanced drivetrains. The same apparently holds true for BMW, which priced its ActiveHybrid X6 at just shy of $90,000. BMW's second hybrid model is the ActiveHybrid 7 sedan which got its North American debut in production form in LA with a price tag starting at $103,125 for the standard wheelbase edition and a whopping $107,025 for the extended wheelbase. That comes up just a bit shy of the 2010 Lexus LS600h's $108,175, but the Lexus is a strong hybrid and includes everything at that price point. BMW gives customers the option to spend many thousands more on options.

[Source: BMW]

press release

BMW ANNOUNCES PRICING FOR THE 2011 BMW ACTIVEHYBRID 7

  • 02.12.2009
  • Press Release

The most powerful hybrid luxury sedans will be priced from $103,125

Woodcliff Lake, New Jersey, December 2, 2009... BMW announced pricing today for the 2011 ActiveHybrid 7models during their North American debut at the Los Angeles International Auto Show. BMW's first hybrid performance/luxury sedans will arrive in showrooms in Spring 2011 with a base MSRP of $103,125 including destination and handling for the ActiveHybrid 7 and $107,025 for the long wheelbase ActiveHybrid 7L.

The BMW ActiveHybrid 7 Sedans feature BMW's 4.4-liter twin-turbo V8 mated to an

8-speed automatic transmission and hybrid electric motor. The auto stop-start feature improves efficiency without interrupted climate control and other features. Additional standard equipment includes 19-inch wheels and tires, Alcantara headliner, leather dashboard and ventilated active front seats. The Premium Sound System, Head-up Display and Rear View Camera are also standard on the ActiveHybrid 7 as are Comfort Access, Soft-close doors and Automatic trunkgate closing.

Options and packages include a Camera Package, Driver Assistance Package, BMW Night Vision and Rear Seat Entertainment Package. A Luxury Rear Seating Package is available on the ActiveHybrid 7L. A full list of options to tailor the BMW ActiveHybrid 7 to individual tastes is listed below.

2011 BMW ActiveHybrid 7 packages and optional equipment:
* Camera Package $350
o Side view cameras
* Cold Weather Package $800
o Heated steering wheel & rear seats
* Driver Assistance Package $1,350
o Automatic high beams, lane departure warning,
active blind spot detection
* Rear Seat Entertainment Package $2,200
o Multimedia player and two 8-inch screens
* Luxury Rear Seating Package (750Li only) $3,700
o Rear ventilated, massaging Comfort Seats
* BMW Night Vision $2,600
* 20-inch wheels $1,300
* Power Rear Sunshades $1,000
* Ceramic controls $650
* 6-disc DVD-changer $600
* iPod/USB-Adapter $400
* Satellite radio $350
* Smartphone integration $150


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