• Dec 3, 2009
Ford Taurus and Volvo VX60 named International Car of the Year – Click above for high-res image gallery

Hold onto your hats folks, because while magazine award ceremonies appear to be just about finished, the auto show trophies are just starting to be handed out. This time, it's the International Car of the Year at the LA Auto Show, and we've got two winners from within the Ford empire. The Ford Taurus took top car honors while the Volvo XC60 won as the best truck. Both vehicles have been well received by the press and early returns from customers appear to be positive, too. While the Taurus is outselling its bland and unexciting predecessor, the XC60 has helped Volvo achieve six consecutive months of year-over-year sales increases.

ICOTY creator and executive producer Courtney Caldwell claims that the winners aren't chosen based on performance, but instead on how the vehicles "reflect our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle." Uh-huh. And while the ICoTY award isn't exactly one of the big-name trophies for the mantle, a win is a win, and both Ford and Volvo are proud recipients of the accolades. Hit the jump to read over the press releases from Ford and Volvo.



[Sources: Ford, Volvo]





FORD PRESS RELEASE

Los Angeles, Dec. 2, 2009 – The 2010 Ford Taurus today was named International Car of the Year (ICOTY) at the Los Angeles Auto Show.

The ICOTY award honors new-year model vehicles that foster an emotional connection with consumers. The all-new Ford Taurus was voted the winner of the 14th annual award by a panel of 19 automotive media from around the U.S. representing top newspapers, magazines and Web sites.

"This award is not centered on power and performance. It's about how a car reflects our personalities, lifestyles and self-image and how well the automaker achieves that goal through the design and marketing of the vehicle," said Courtney Caldwell, ICOTY's creator and executive producer.

With its athletic, upscale design, the 2010 Ford Taurus combines class-leading technologies with confident, engaging driving dynamics. It features an impressive set of standard and available technologies that add convenience, connectivity, safety and value for customers, such as Blind Spot Information System (BLIS®) with Cross Traffic Alert, MyKey™ parental programmability, Ford SYNC® and Voice-Activated Navigation with SIRIUS Travel Link™.

"Taurus is not just a car you need to get from point A to point B, it is a car you want to arrive in in style," said Pei-Wen Hsu, Taurus marketing manager. "The new Taurus gives you a little blast of attitude and turns heads around every corner."


VOLVO PRESS RELEASE


LOS ANGELES (Dec. 2, 2009) - The Volvo XC60 was named 2010 International Truck of the Year today by the International Car of the Year (ICOTY) jury. The award was given to Doug Speck, President and CEO of Volvo Cars of North America, LLC at the Volvo display at the 2009 Los Angeles Auto Show. The XC60 was chosen over 10 new crossovers, SUVs and trucks by a distinguished panel of top automotive journalists.

"This ties a very pretty bow around what's been a truly amazing year for Volvo," commented Speck. "The XC60 has not only been recognized by the media but it's been extremely well received by our customers." The 2010 XC60 has helped VCNA earn six consecutive months of year-over-year sales increases since June.

The XC60 was chosen the winner from a panel of 19 automotive media from around the U.S. and Canada representing top newspapers, magazines and websites. The jurors must consider the ICOTY mission of "honoring vehicles that reflect an emotional connection between car and consumer lifestyles" when making their nominations. "The ICOTY awards are not centered on power and performance," said Courtney Caldwell, ICOTY's creator and executive producer. "It's about how cars reflect our personalities, lifestyles and self image, an attitude most consumers identify with."

Once approved by the ICOTY nominating committee, the awards jury then bases their decision on a number of important criteria: The vehicle must be new or substantially revised, it must be offered for sale to the general public by the judging deadline of November 16, 2009, and may not have been previously considered for the ICOTY Awards.

The International Truck of the Year award marks the 20th accolade the Volvo XC60 has received since sales began in Europe in late 2008. The XC60 is the first vehicle to offer City Safety as standard equipment. This unique Volvo technology can help the driver avoid frontal collisions at low speed. If the driver is about to drive into the rear of a vehicle and does not react in time, the XC60 will apply the brakes by itself.


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  • 27 Comments
      • 5 Years Ago
      I like the styling of the Taurus generally, but I just don't like the taillights and the rest of the rear end.
      • 5 Years Ago
      Wow, another meaningless award. American cars win an award titled "International" at an American autoshow. Doesn't seem contrived in the least. Way to pat yourselves on the back, guys.
      • 5 Years Ago
      Ford's on fire.
      • 5 Years Ago
      Volvo has a truck in the USA? Is it hiding behind that station wagon looking thing?


      /looks up trucks in Edmunds
        • 5 Years Ago
        HAHAHA, they called it a truck!
      • 5 Years Ago
      The European Ford Mondeo, like the Volvo XC60, is built on Ford's EUCD/Volvo Y20 platform, while the N.A. Taurus is based on the Ford D3/Volvo P2 platform. The Volvo S60 and XC90 are the only vehicles in Europe that are still based on the D3/P2 platform, I believe.
      JDM Life
      • 5 Years Ago
      Damn the Taurus is huge and boat looking....

      The Volvo on the other hand looks great in that red.
        • 5 Years Ago
        @JDM Life
        It's the lens they're using. It's no where near as bad in person.
        • 5 Years Ago
        @JDM Life
        the Taurus is actually gorgeous in person... especially in SHO trim... or limited with the big wheels. Well deserved award.
      • 5 Years Ago
      What the manual transmission XC60?!?
      • 5 Years Ago
      2010 Taurus. Now thats a Mans car.
      • 5 Years Ago
      How can Ford win (buy) the "International" COTY award when the Taurus is only sold in one country?
        • 5 Years Ago
        Ford is on a roll to become Toyota bland.

        From 50 yards...the bland Taurus looks like a Camry.
        • 5 Years Ago
        "How can Ford win (buy) the "International" COTY award when the Taurus is only sold in one country?"

        So you mean that SHO at my dealer up here in Canada isn't a Taurus since they are only sold in 1 (I'm assuming you mean the US) country?
        • 5 Years Ago
        I think it is a North American specific award; however, any nationality of vehicle is eligible to qualify. International in the sense of the pool of vehicles not international in the sense of where it is sold.
        • 5 Years Ago
        Uh, Matt has a very obvious point. The Taurus is not exactly a world car. It's a huge car that could only sell well in North America and some Middle East countries, whereas the XC60 is sold in virtually every developed nation.

        I guess it's just as valid as National Basketball Association teams becoming 'World Champions ' or National Baseball teams winning the 'World Series' Arrogant and annoying.
        • 5 Years Ago
        Our Taurus is not the Mondeo.

        Our Taurus is built on a 12 year old platform and is more bland than a Camry where the Mondeo is a proper car with world class quality--inside and out, great Fuel economy, and stunning looks.
        • 5 Years Ago
        its only called the taurus here ..in other countries like europe and australia it is the mondeo and sells very well ...the whole reason they brought it here as the taurus
        • 5 Years Ago
        maybe im mistaken then ..i thought even the last five hundred and Volvo S80 shared the Mondeo platform ...at least thats what i read

        at least i know ur not a total Ford Hater ...u are giving the Mondeo a lot of praise..

        but I do think the interior of the Taurus is up to par with the Euro Mondeo
        • 5 Years Ago
        well i kind of have to agree with you on that one ...other markets get much much better cars then we get here ....and not just Fords

        even as a Ford fan im jealous of the Holdens ...the Vauxhaulls and the Opel's of the world ..i was really hoping the G8 sold better its sad to see it die (cop package does not count)

        and dont get me started with the RS line and the FPV lines ....i wish we had the inline turbo 6 in the Falcon

        but i will admit i like this new Taurus (seen a few driving around here in Vegas they loook much better in person) and the new stang (cant wait for the Coyote specs) ..the Raptor
        u gotta admit Ford is on a roll
        • 5 Years Ago
        The Mondeo is on it's own unique platform...

        The Taurus is on the old Five Hundred platform...which is a platform Volvo introduced in 1998 (called P2) for the S80. It's Ford's (failed) D3 platform. It was under the Five Hundred (failed), Montego (failed), Freestyle (failed) 2008 Taurus (failed), 2008 Sable (failed), 2008 Taurus X (failed), Flex (failed), Lincoln's rebadge of the Taurus (failed), the 2010 Taurus (will fail), and the 2011 limp-wristed Explorer (will fail).

        And despite what the kiddies say around here...I am NOT a Ford hater. I love the Mondeo, Kuga, Euro Focus, Falcon, etc. I just don't like Ford's "appliance-like" North American lineup.
      • 5 Years Ago
      Congrats!
      • 5 Years Ago
      So we have the new truck most likely for Edward to drive, and the used car most likely for his fans to drive on the way to the theater.
      • 5 Years Ago
      Well deserved for the two companies. Congratulations to both!
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