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2010 Volkswagen New Beetle - Click above for high-res image gallery

Signifying the end of what has been a long run, Volkswagen has introduced "Final Edition" models of the New Beetle coupe and convertible. Each will be limited to a run of just 1,500 units. Under the hood is VW's familiar 2.5-liter inline-fine (rated at 150 horsepower) sending power to the front wheels through a six-speed Tiptronic automatic transmission – nothing new there. However, the German automaker has fitted a full sport suspension and unique 17-inch alloy wheels to each of the New Beetles to add a touch more driving excitement.

Cosmetically, the Final Edition models feature Aquarius Blue paint. The hardtop version breaks up the color with a black roof and integrated fog lights, while the convertible model has a two-tone Aquarius Blue/Campanella White paint scheme and a white top. Special badging is found on the front quarter panel and on the steering wheel. The hatchback version hits showrooms with a base MSRP of $20,240 and the convertible starts at $27,170. Press release after the jump.

Live photos copyright ©2009 Michael Harley / Weblogs, Inc.
[Source: Volkswagen]


Volkswagen Announces the 2010 New Beetle Coupe and New Beetle Convertible Final Editions

Only 1,500 of Each Model Will Be Available At U.S. Dealerships

LOS ANGELES, CA -- December 2, 2009 – Volkswagen of America, Inc. today announced the 2010 New Beetle and New Beetle convertible Final Editions, which will mark the last of Volkswagen's current generation of the iconic models. Available in U.S. dealer showrooms beginning in the Spring of 2010, the Final Editions will be limited to only 1,500 units each. The Final Editions will receive a host of unique upgrades and touches that will truly set them apart from others cruising across the country.

"Since its launch in 1998, the New Beetle – and the New Beetle convertible that later followed – have connected generations of fans that love the cars' totally unique styling and characteristics that are simply unmatched," said Mark Barnes, Chief Operating Officer, Volkswagen of America, Inc. "The Final Editions combine all of the elements that best represent what people love the most about the New Beetle, and that have created the car's legacy, which will live on in generations to come."

On the outside, the Final Editions come dressed in special Aquarius Blue paint with a painted black roof on the coupe, and a two-tone Aquarius Blue and Campanella White paint scheme with a white top on the convertible. Final Edition exterior badges help these models stand out from the crowd wherever they go. The coupe also adds individually numbered badges outside, and fog lights that are integrated into the front bumper. Both the coupe and the convertible have a full sport suspension and special 17-inch alloy wheels that provide a more fun-to-drive stance, and make getting from point A to point B even more exciting.

Inside, drivers are welcomed with an individually numbered, Final Edition steering wheel. The convertible entices with a sumptuous white interior that matches the top, and the special exterior paint scheme. Under the hood of both models is Volkswagen's 2.5-liter inline five-cylinder gasoline engine, with its ready-to-go 150 horsepower, and 170 lbs.-ft. of torque. A six-speed automatic transmission with Tiptronic® puts the power to the pavement, and can change gears on its own, or let the driver select each gear by tapping the selector up or down. With the automatic transmission, the New Beetle can achieve an EPA-estimated 20 mpg in the city, and 29 mpg on the highway.

Like all 2010 Volkswagen models, the New Beetle and New Beetle convertible Final Editions come standard-equipped with the Electronic Stabilization Program (ESP), for safe driving in most any conditions, as well as Volkswagen's Carefree Maintenance Program. With this program, there are no charges for the scheduled maintenance described in the vehicle's maintenance booklet over the length of the New Vehicle Limited Warranty – three years or 36,000 miles, whichever occurs first.

The 2010 New Beetle Coupe and New Beetle Convertible Final Editions will be available for $20,240 and $27,170 respectively.

About Volkswagen of America, Inc.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Herndon, Virginia. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Golf, GTI, New Beetle, New Beetle convertible, Jetta, Jetta SportWagen, Eos, Passat, Passat Wagon, CC, Tiguan, Touareg and Routan through approximately 600 independent U.S. dealers. All 2010 Volkswagens come standard-equipped with Electronic Stabilization Program. This is important because the National Highway and Traffic Safety Administration (NHTSA) has called ESC the most effective new vehicle safety technology since the safety belt. Visit Volkswagen of America online at www.vw.com or www.media.vw.com to learn more.

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    • 1 Second Ago
      • 5 Years Ago
      The wife has an aquarius blue 06 nb convertible. It's the first car she was excited about - so I indulge her. Eyelashes, daisy wheels, euro plate, painted interior panels - no problem. Do I get made fun of by coworkers when I drive it? Yes. But, it's still an amazingly fun car to drive. I never imagined having one of these in my household, but now I can't imagine not having it. While it is an incredibly effeminate looking car - that doesn't matter when I'm driving down the road with the top down.

      Granted, the back seat is horrid for anyone over the age of 14. That's ok for us, as the only people who ever ride back there are my niece and nephew (7 and 5 years old) who love riding in the car that "has a roof that goes away".

      I also have to say that the new beetle community has been a wonderful one - my wife is involved in newbeetle.org, and we've gone to a few get togethers. We've met quite a few wonderful people in the process. Even with the new model coming out, these cars will still enjoy a following for a long time.
      • 5 Years Ago
      This is sad.. The end of an era... A long era at that..Maybe they will bring back the VW Thing.

      BT Automotive VW Accessories http://www.barretire.com/LA%20Parts/partsbymake/Volkswagen.php
      • 5 Years Ago
      NICE GREEN PORSCHE jajajajajaja
      • 5 Years Ago
      What will be the next chick-car?
        • 5 Years Ago
        Anything Brian drives.
      • 5 Years Ago
      • 5 Years Ago
      What is an "inline-fine"?
        • 5 Years Ago
        An inline 5-cylinder engine. Look up "straight five engine" on Wiki.
        • 5 Years Ago
        @ Bob-omb,

        I was wondering that too. Seems like they are following the same path they did with the Mk4's as well. All other iterations of the 1.8T were upgraded, but the New Beetle soldiered on with the 150hp version the whole time unless you bought the Turbo S.
        • 5 Years Ago
        Read closer, brgtlm, he was just joking.

        So can someone tell me why this never got the 170hp upgraded engine that made its way into the Rabbit/Golf/Jetta?
      • 5 Years Ago
      Updating retro cars is so tricky.
      • 5 Years Ago
      I've got a '98 TDI (213K on the ODO w/original clutch) and a '06 TDI (both acquired used). Love them both most of the time.

      VW has lost focus with the NB's as you cannot get a de-contented model. 20k+ for a new one with craptacular mpg? I would not be buying one either.

      One other benefit.. there is no better way to piss off a hill-billy in a pickup truck than to pass (or show any indication that you might pass) his pickup with a NB. If you drive a Beelte in rural areas you know what I am talking about.
      • 5 Years Ago
      As much as I don't really like these cars, I hope they don't change the overall look too much if they indeed do redesign the car for 2012. The look is iconic, and I enjoy seeing them on the road, even though I'd probably never buy one.
      • 5 Years Ago
      So.....Mrs Rizzo's 2006 NBC with package 1 has the same "foglights" and the same 17" wheels.

      Methinks someone is emptying the parts bin.

      Thank God we got a silver one so I'm not completely emasculated when I have to drive it. (She was originally looking at the buttercup yellow ones).

      I recently added 4 new Bridgestone RE-760's and it's really a fun car to drive around in now.
      • 5 Years Ago
      I will say that the black roof really looks sharp on this model. The white paint on the convertible I can take or leave, but its certainly distinctive.
      • 5 Years Ago
      Stop making the Beetle VW! We want more GTI!
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