• Dec 2, 2009

2011 Mazda2 - Click above for high-res image gallery

The 2011 Ford Fiesta may have been the big B-segment reveal last night, but Mazda has finally decided to bring its own compact runabout to North America, and it's based on the same architecture as it Blue Oval sibling. Originally launched in Europe, Japan, and Australia a couple of years ago, the Mazda2 was very well-received by media and consumers alike, a warm reception that probably helped make the case for the Japanese automaker to bring it over to the United States. That time has arrived, and the Mazda2 will be available in North America as a 2011 model.

Although Mazda revealed what the North American spec version will look like, it's still holding back additional information, including engine specifications, interior details, and pricing. We'll get more details soon, but in the meantime, check the full release after the jump and our live pics from the floor below.




Live photos copyright ©2009 Drew Phillips / Weblogs, Inc.

PRESS RELEASE:

LOS ANGELES - Magazine-thin laptops, MP3 players and bite-size candy bars are just a few examples of good things that come in small packages. Now, for the first time in North America, Mazda is introducing its own affordable, fun-sized creation - the 2011 MAZDA2. A stylish, eco-friendly, fun-to-drive five-door hatchback, the MAZDA2 is Zoom-Zoom in its most concentrated form - compact and efficient, yet packed with style and substance. It will launch into the North American market in late summer, 2010.

MAZDA2 is the latest in a line of stylish, insightful and hugely fun-to-drive small cars from Mazda, and will bring an all-new level of refinement to the segment, as MAZDA3 did for the compact C-Car market. MAZDA2 is a car that only the engineers at Mazda could have created. It was designed and engineered from scratch to be a pure Mazda, offering the sort of driving experience that could only come from the company that developed the timeless MX-5 two-seat roadster, and it brings a combination of athletic design and dynamic performance to the subcompact class that simply does not exist at this time.

Originally launched in 2007, the new MAZDA2 was first introduced in Europe, Japan and Australia. Its launch created a unique offering in the B-car (subcompact) segment, especially through its distinguished design and outstanding driving performance. Since then, it has been highly acclaimed throughout the world, winning 48 automotive awards, including "Car of the Year" accolades in many markets, including Japan, New Zealand, Chile, Bulgaria and Greece. Notably, the MAZDA2 was selected as the "2008 World Car of the Year" (WCOTY) at the 2008 New York International Auto Show and has established a distinguished position in the B-Car segment. To date, total global sales have reached approximately 370,000 units in the three years since its introduction, and MAZDA2 is now recognized as one of the global models which symbolizes the essence of the Mazda brand.

While developing the new MAZDA2, Mazda took a thorough look at global subcompact car trends and carefully worked to identify the truly beneficial values that could be infused into a global B-Car. As a result, the new MAZDA2 adds Mazda's unique brand values such as exhilarating driving performance and eye-catching design to the segment without sacrificing the basic requirements for subcompact cars: superior fuel efficiency, high crash safety performance and ample passenger space. In fact, while other carmakers have increased the size of their small cars, Mazda's first mission was to analyze and define the optimal size of a compact vehicle. This resulted in a very efficient body size for the new MAZDA2 without sacrificing attractive features that consumers desire.

Dynamic Performance

With the MAZDA2, Mazda evolved the athleticism that is inherent to the Mazda design DNA in pursuit of bold and diverse expression of movement. The basic form of the new MAZDA2 is characterized by a combination of dynamic performance, sportiness and simplicity that leaves a strong visual impression. While competitors are producing compact cars with a focus on a boxy body form to prioritize functionality, Mazda shortened the body overhangs and trimmed the corners to the greatest extent possible as a way to provide a form that is compact and sporty, conveys a sense of stability and inspires confidence. By carefully creating a base form and then giving it energetic character lines befitting a B-car, Mazda created a design that is highly distinctive, but timeless.

Concentrated

Mazda pursued a concentrated, taut form for the body as a virtue in itself, not to simply reduce the car's body size. This creative background was advantageous in efforts to achieve maximum dynamic performance within the new MAZDA2's compact body. In other words, the MAZDA2 possesses the essence of Mazda's spirit of compact, sporty dynamic performance - "Zoom-Zoom Concentrated."

Exterior Design Theme: "Coordinated Movement"

In pursuit of a solid form and a richly expressive exterior design, Mazda established an exterior design theme of "coordinated movement". In line with this theme, the design team combined the visual movements created by the car's silhouette, its body lines, and the way in which patterns of light played on the body to create dynamic, multifaceted expressions not typically seen on a B-car. These expressions exude a powerful energy that makes the new MAZDA2 look as though it is moving while standing still. Key exterior design elements include: a sporty wedge shape that conveys a strong sense of forward motion; a deeply sculpted form in which the body is drawn inward fore and aft of the A-pillars; and distinctive character lines that extend from the front fender arches to the body shoulders.

Dynamic Performance Not Found on Competitors in the Segment

Mazda focused on realizing driver-oriented maneuverability and confidence-inspiring driving dynamics for a Zoom-Zoom driving experience that is unique in this segment. At the same time, Mazda maintained a development focus on delivering high cost-effectiveness in situations ranging from day-to-day driving to long excursions on a weekend. Specifically, Mazda worked to make the new MAZDA2 economical to own in terms of fuel costs through its excellent fuel economy and improved durability.

A Powertrain for Sporty Performance with Great Fuel Economy

The Zoom-Zoom driving experience that Mazda strives for has two key attributes: 1) a sense of linear acceleration and deceleration that responds crisply to how far the accelerator pedal is depressed, allowing the driver to control car speed as desired; and 2) a sense of liveliness through immediate response to the accelerator for quick off-the-line acceleration and overtaking. The development team targeted a performance feel reflecting enhancement of both of these key attributes without adversely impacting on the MAZDA2's superior fuel economy as a subcompact car.

Nimble Handling and a Stable Ride

The new MAZDA2 inherits a highly regarded suspension system, which has MacPherson struts at the front and a torsion-beam axle at the rear. With improved steering and braking systems, the resulting dynamic performance yields consistently responsive handling and a smooth, stable ride that draws much from the legendary MX-5.

Superior Quietness and Aerodynamics

In order to create more comfortable day-to-day driving, Mazda took various countermeasures to achieve a quiet cabin environment. Mazda also improved the coefficient of drag values to achieve better aerodynamics, contributing not only to the MAZDA2's quietness, but also to a more sporty ride and fuel efficiency.

Harmony Between Sporty Driving Performance and Environmental and Safety Features

In order to form the best balance between lower fuel consumption, outstanding driving dynamics and top-level safety performance, the new MAZDA2 reflects the close attention paid to minimizing weight through its smaller body shell, optimization of the structure, extensive use of high-tensile steel in its body and many other weight-saving measures implemented throughout the car. Under this approach, Mazda made the best use of weight-saving know-how, similar to the "gram" strategy employed during the development of the MX-5 sports car. As a result, the MAZDA2 has achieved world-leading crash safety ratings (five stars in the Euro New Car Assessment Program (NCAP), the highest possible result) without compromising driving performance and fuel economy.

The Security of a B-Car's Functionality and Maneuverability

In line with the way B-cars are mainly used as day-to-day commuters, with a driver-oriented development philosophy, the MAZDA2 has achieved a level of drivability and nimbleness that enables easy maneuverability, even in small car-parking areas and other tight spaces.

More information on the 2011 MAZDA2 interior, specifications and pricing will be available at a later date.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.


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    • 1 Second Ago
  • 42 Comments
      • 5 Years Ago
      at least they made great effort in changing the body panels over all look of the car and not just another badge engineer job...If you weren't told I doubt you would ever figure this car was based on the Fiesta
        • 5 Years Ago
        No my dear, Fiesta is based on Mazda. Actually, Mazda2 was around about a year before Fiesta.
      matthew
      • 5 Years Ago
      The last generation Mazda 3 was actually a pretty cool looking car. Why'd they have to mess it's face up? Now they're adding that same stupid smiley face to every car they make? It's bad enough the RX 8 had it, then the 3, now this! I'd never drive something with a stupid grin like that!

      It's like the designers are trying to make you feel sorry for their little cars and buy them. Give it a neutral or mischievious expression, not an idiotic grin PLEASE.
        • 5 Years Ago
        @matthew
        The "lack of grin" is because the design is already about 3 years old. Think previous model Mazda3 design.
      Kumail
      • 5 Years Ago
      This has been a couple of awesome days for small cars. And for me :p

      I'm really liking it, could very well be my next car.
      • 5 Years Ago
      Is Mazda's decision to bring Mazda 2 to US in any connection with Ford's loss of controlling stake of shares of Japanese manufacturer. I was wondering that cause initially Mazda 2 wasn't supposed to land in america.
        • 5 Years Ago
        I think the changing market had the same effect on both compnanies. "Let's get some small cars here FAST!"
      • 5 Years Ago
      So Mazda gets the nice round fog lights. Wonder if those are interchangeable with the Fiesta's bumper lights.
        • 5 Years Ago
        Please stop, Those LED lights on the Fiesta are cool, and available with black plastic surroudings instead of chrome.
        • 5 Years Ago
        LED Fog lights don't have the same "sporting look" as traditional round fog lights. The Mazda looks better than the Ford.
        • 5 Years Ago
        after looking at this one, it makes a lot of sense to supply the Fiesta with the LED's and 3 bar grille....

        btw LED's are the hottest thing these days anyway....
        • 5 Years Ago
        Those LED light bars are exposed. I have those behind the lenses on my Cadillac and I wonder how much they raise my insurance since they can get broken and cost a lot to fix.

        And now a $18K car has them exposed on the side just above curb level?

        And on top of this, they don't look cool on the Ford to me.
      • 5 Years Ago
      I love the look of this North American Fiesta... err, I mean Mazda 2. Very Original fascia.
        • 5 Years Ago
        Chris, yes, the unit which Mazda was not allowed to tweak to a great dismay of its engineers. The devolution talk was very much on and heated back in 2005 having started few years before that... Ford was already trembling but wouldn't let go until it had access to MZR engines, chassis etc. Remember the times when Mazda was the best selling Japanese brand in Germany? Then came the Asian financial crisis, Ford poured money in together with Mark Fields under whom the Mazda sales plummeted? The same Fields who managed Ford's Premier Automotive Group into oblivion.....
        • 5 Years Ago
        Bob Marley, you need to relax a bit. Anyone with a brain can determine that these cars are underpinned by the same platform. I'm just saying that they look too similar.
        • 5 Years Ago
        Bob Marley is actually right.

        Mazda2 came first. And it's Mazda's chassis. I don't know of a 4WD Fiesta or Fiesta with a CVT or a Fiesta with Miller cycle Engine, yet all are available on JDM Mazda2. I can't imagine Ford not offering it's own technology on it's own cars. Same goes for a 4WD Mazda3 and Mazda6.

        Ford has been regbadging Mazda's MZR engines as Duratec for a while. Probe, Fusion, Euro Focus. I'm not arguing about differences... There are. But the only thing Ford gave to Mazda was finances. To develop technologies. Without Ford, there probaly wouldn't be Mazda as brand, but without Mazda, there wouldn't be Fusion, Mondeo, Focus or Fiesta in the way we know it. And there would be no cars to save Ford's butt.

        To me, I'd pick up a Mazda any time. The one actually made in Japan. Living in Europe, there's no other option. Fortunately.
        • 5 Years Ago
        You can keep spouting "facts" that you entirely made up but it won't make them any more true. The Fiesta and the Mazda 2 were built on the platform developed by Ford in Germany. Nice try though.
        • 5 Years Ago
        Bob Marley, the Mazda 6 platform was changed a ton for the Fusion...and it's looking like they'll all be switching to the Ford developed Mondeo platform, anyway.

        And what about the Ford developed Focus/3?

        And to Kitko, you're forgetting Ford also donated the computer hardware and software these cars run on. Most Mazdas use the Ford EEC system.
      • 5 Years Ago
      What is the grey one in the gallery with the Mazdaspeed decal???
      • 5 Years Ago
      looks good, i like the styling of both this and the fiesta, which ever one comes out with a "hot" version first gets my money though


      mazdaspeed2 or fiesta rs


      ;p
      • 5 Years Ago
      Anyone else notice how the "stock" one has yellow turn signals while all the "modded" ones are clear? The clear make it look oh so much better.
      • 5 Years Ago
      Honestly, I'm kinda digging the Fiesta more. Considering that this is a 2007 design and Mazda has already advanced its design language, this car is showing its age.
      • 5 Years Ago
      I hate to say it but I like the look of this more than the Fiesta, even the clown grin is strangely subdued in this car and this is a good thing.
        • 5 Years Ago
        agreed, looks great!
        • 5 Years Ago
        Agree completely. The upper grilleos what makes the difference I think. Draws your attention away from the big smiley face...
      • 5 Years Ago
      looks like a yaris from the side and a freaking grinning retard from the front.. no thanks
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