The votes have been cast, the tallies tallied and the winner determined: Viridian Joule will be the official name of the silvery-green hue as seen on a slew of Chevrolet Volt marketing material for what seems like the last decade or so. So, um, what does Viridian Joule mean? We'll let the winner himself, 40-year-old David Thomas of Sanford, Florida, explain:
We needed a bit more help, so we looked up the word 'viridian'. So says Dictionary.com: a long-lasting, bluish-green pigment, consisting of a hydrated oxide of chromium. OK, fine. Joule wasn't so hard to figure out, but here's the definition anyway: a unit of electrical energy equal to the work done when a current of one ampere is passed through a resistance of one ohm for one second. So, there you have it.I looked at the photo of the Volt on the contest web site and thought it looked emerald in color, which led to jewel and then to an alternate yet appropriate play on that word – joule.
Want to know more? Click past the break to read the official press release, and see the image gallery below for more views of a Viridian Joule Chevrolet Volt.