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2011 Chevrolet Volt in Viridian Joule - Click above for high-res image gallery

The votes have been cast, the tallies tallied and the winner determined: Viridian Joule will be the official name of the silvery-green hue as seen on a slew of Chevrolet Volt marketing material for what seems like the last decade or so. So, um, what does Viridian Joule mean? We'll let the winner himself, 40-year-old David Thomas of Sanford, Florida, explain:
I looked at the photo of the Volt on the contest web site and thought it looked emerald in color, which led to jewel and then to an alternate yet appropriate play on that word – joule.
We needed a bit more help, so we looked up the word 'viridian'. So says Dictionary.com: a long-lasting, bluish-green pigment, consisting of a hydrated oxide of chromium. OK, fine. Joule wasn't so hard to figure out, but here's the definition anyway: a unit of electrical energy equal to the work done when a current of one ampere is passed through a resistance of one ohm for one second. So, there you have it.

Want to know more? Click past the break to read the official press release, and see the image gallery below for more views of a Viridian Joule Chevrolet Volt.


  • Bob Lutz, Vice Chairman
  • Bob Lutz, Vice Chairman
  • The Chevrolet Volt "Freedom Drive" across the country concludes at Pier 92 during the annual Macy's Independence Day fireworks display over the Hudson River in New York, Sunday, July 4, 2010. The "Freedom Drive" began four days and 1.776 miles ago in Austin, Texas where Chevrolet announced New York, New Jersey, Connecticut and Texas would join Michigan, California and Washington, D.C. as launch sites for the Volt later this year. (Photo by Emile Wamsteker for Chevrolet)
  • The Chevrolet Volt "Freedom Drive" across the country concludes at Pier 92 during the annual Macy's Independence Day fireworks display over the Hudson River in New York, Sunday, July 4, 2010. The "Freedom Drive" began four days and 1.776 miles ago in Austin, Texas where Chevrolet announced New York, New Jersey, Connecticut and Texas would join Michigan, California and Washington, D.C. as launch sites for the Volt later this year. (Photo by Emile Wamsteker for Chevrolet)
  • Chevrolet announces Thursday, July 1, 2010 it is adding Texas, New York, New Jersey, and Connecticut to the launch markets for the Volt electric vehicle. The retail launch in Texas and New York will begin with Austin and New York City in late 2010. The balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011. The Chevrolet Volt (pictured here) in front of the Texas State Capital in Austiin, Texas Wednesday, June 30, 2010. (Photo by Steven Noreyko for Chevrolet)
  • Chevrolet announces Thursday, July 1, 2010 it is adding Texas, New York, New Jersey, and Connecticut to the launch markets for the Volt electric vehicle. The retail launch in Texas and New York will begin with Austin and New York City in late 2010. The balance of Texas and New York, as well as New Jersey and Connecticut, are scheduled to begin receiving Volts in early 2011. The Chevrolet Volt (pictured here) in front of the Texas State Capital in Austiin, Texas Wednesday, June 30, 2010. (Photo by Steven Noreyko for Chevrolet)
  • A pre-production Chevrolet Volt passes a trolley while navigating the steep climbs of the San Francisco Bay area while on an engineering development drive Saturday, April 25, 2010 in San Francisco, California The Volt will be available in California during the last quarter of 2010. (Photo by Martin Klimek for Chevrolet)
  • A pre-production Chevrolet Volt drives near the Golden Gate Bridge while on an engineering development drive in San Francisco, California Saturday, April 25, 2010. The Volt will be available in California during the last quarter of 2010. (Photo by Martin Klimek for Chevrolet)
  • A pre-production Chevrolet Volt navigates the steep climbs of the San Francisco Bay area while on an engineering development drive Saturday, April 25, 2010 in San Francisco, California The Volt will be available in California during the last quarter of 2010. (Photo by Martin Klimek for Chevrolet)
  • The new Chevrolet Volt electric vehicle with extended range on display at Columbia University on Earth Day, Thursday, April 22, 2010 in New York, NY. (Photo by Todd Plitt for Chevrolet)
  • The new Chevrolet Volt electric vehicle with extended range drives through campus at Columbia University on Earth Day, Thursday, April 22, 2010 in New York, NY. (Photo by Todd Plitt for Chevrolet)
  • The new Chevrolet Volt electric vehicle with extended range drives through campus at Columbia University on Earth Day, Thursday, April 22, 2010 in New York, NY. (Photo by Todd Plitt for Chevrolet)
  • The Chevrolet Volt �Freedom Drive� across the country continues in Fairfax, Virginia Saturday, July 3, 2010 as the Volt participates in the annual Independence Day Parade. The Volt, an electric vehicle with extended range. will finish its four-day, 1,776 mile route in New York City on Sunday. (Photo by Mark Finkenstaedt for Chevrolet)
  • The Chevrolet Volt �Freedom Drive� across the country continues in Fairfax, Virginia Saturday, July 3, 2010 as the Volt participates in the annual Independence Day Parade. The Volt, an electric vehicle with extended range. will finish its four-day, 1,776 mile route in New York City on Sunday. (Photo by Mark Finkenstaedt for Chevrolet)
  • The Chevrolet Volt �Freedom Drive� across the country continues in Fairfax, Virginia Saturday, July 3, 2010 as the Volt participates in the annual Independence Day Parade. The Volt, an electric vehicle with extended range. will finish its four-day, 1,776 mile route in New York City on Sunday. (Photo by Mark Finkenstaedt for Chevrolet)
  • A pre-production Chevrolet Volt electric vehicle with extended range travels around Pier 92 during a media test drive in New York, NY on Monday, March 29, 2010. (Photo by Steve Fecht for Chevrolet) (3/29/2010)
  • A pre-production Chevrolet Volt electric vehicle with extended range travels around Pier 92 during a media test drive in New York, NY on Monday, March 29, 2010. (Photo by Steve Fecht for Chevrolet) (3/29/2010)
  • The first pre-production Chevrolet Volt rolls off the line at the Detroit-Hamtramck manufacturing plant Wednesday, March 31, 2010 in Detroit, Michigan. The pre-production versions of the Volt will not be sold at dealerships, but will be used to assure all steps in the production system will meet the quality targets set by the Volt engineering team. (Photo by John F. Martin for Chevrolet) (04/01/2010)
  • A Chevrolet Volt battery at the General Motors Global Battery Systems Lab in Warren, Michigan Wednesday, June 30, 2010. The Chevrolet Volt will offer customers an unprecedented standard 8 year/100,000 mile warranty on its lithium-ion battery. GM engineers have completed more than 1 million miles and 4 million hours of validation battery testing since 2007. Each Volt battery pack has nine modules and 288 cells. GM designed and engineered 99 percent of the 155 components in each battery. (Photo by John F. Martin for Chevrolet)

[Source: Chevrolet]

PRESS RELEASE

Florida Man Wins Chevrolet Volt Paint Color Contest
Consumers choose 'Viridian Joule' as winning color name


2009-12-01

o Consumers determined the winner
o Nearly 3,000 consumers voted for their favorite name
o 'Viridian Joule' led all finalists in consumer voting since Nov. 16
o Winning name announced today in Los Angeles

LOS ANGELES – David Thomas, 40, of Sanford, Fla., has won Chevrolet's national contest to name the Volt's lead paint color and the opportunity to be the first consumer to test-drive a pre-production Volt. Nearly 3,000 people cast their votes at chevroletvoltage.com for Thomas' "Viridian Joule." Voting ended at 8 a.m. ET and Chevrolet announced the winner in Los Angeles.

"I looked at the photo of the Volt on the contest web site and thought it looked emerald in color, which led to jewel and then to an alternate yet appropriate play on that word – joule (a unit of electrical energy)," said Thomas.

Although it was a close race among the three finalists throughout the contest, "Viridian Joule" led throughout the Nov. 16 to Dec. 1 voting period. Chevrolet also selected "EV-ergreen," offered by Devin McQuarrie, 30, of San Jose, Calif., and "environMINT," entered by Matthew Valbuena, 30, of Rancho Santa Margarita, Calif., as finalists. About 300 votes separated "Viridian Joule" from the second-place entry, "environMINT."

Thomas traveled to L.A. and joined the two California-based finalists for the announcement.

"This was a fun way to engage Chevrolet and Volt enthusiasts by inviting them into the process and naming our lead color, and the name reflects the innovation of the Volt's extended-range technology," said Maria Rohrer, Global Volt and Global Marketing Director at Chevrolet. "When our Volt marketing materials arrive in dealerships, you'll see "Viridian Joule" as the official name of the silver exterior with an emerald hue."

Chevrolet narrowed down nearly 13,000 name entries to the three finalists, judging them on originality, creativity and the ability to capture the innovation and spirit of the Volt. About 27,000 people – or half of all visitors to www.chevroletvoltage.com during the Oct. 22 to Nov. 4 entry period – submitted a color name.

A sales representative for an awards and promotions company in the Orlando area, Thomas is originally from Southeast Michigan and has family ties to the auto industry. He submitted several color names, but "Viridian Joule" wasn't his first entry.

The Chevy Volt is an electric vehicle with extended-range capability. It is designed to drive up to 40 miles on electricity without using gasoline or producing tailpipe emissions. When the Volt's lithium-ion battery is depleted of energy, an engine/generator seamlessly operates to extend the total driving range to about 300 miles before refueling or stopping to recharge the battery.

Production for the Volt is expected to begin in late 2010. Pricing has not been announced
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    • 1 Second Ago
  • 28 Comments
      • 5 Years Ago
      I have a feeling that color name is going to go *whoosh* right over people's heads. I know it did mine.
      • 5 Years Ago
      This car is going to need a facelift before they ship it. Talk about overexposed!

      • 5 Years Ago
      Only 3,000 people voted? Doesn't sound all that impressive. I think Autoblog got nearly that response when they gave away PSPs and required people to post something.
      • 5 Years Ago
      Curse my red-green color blindness. I swear, that car is silver.
        • 5 Years Ago
        I would say it's a silver base with a green tint.
        • 5 Years Ago
        Yeah, it just looks silver/gray to me right now. I know it's looked a bit green in other pictures, so it depends a lot on how your computer and monitor are set up, as well as whatever is in the background of the image or site you're looking at.
      • 5 Years Ago
      Viridian Joule sounds like a woman novelist who wries books you find at the supermarket with titles like "Whispers in the Rose Garden"
      • 5 Years Ago
      That's an awesome pun and a great name for the color.
      matthew
      • 5 Years Ago
      LOL I like Government Gray.

      How about "Socialist Silver Metallic" instead?

      Some other good colors for the pallette would be:

      "Bailout Blue"

      "Communist Crimson"

      "Union Umber"

      "Red Ink"

      • 5 Years Ago
      looks silver to me.
        • 5 Years Ago
        I would call that Electric Silver or Voltaic Titanium
        • 5 Years Ago
        BMW calls this same colour (silver in full daylight, slightly green at other times) Arctic Ice. Which, uh, has the advantage of being something that people can actually understand. But GM must know better.
        • 5 Years Ago
        If you park it in your garage, close the door and turn off all of the lights, it changes to almost a shade of black.
        But then again, so does the pink Cadillac that I won for being the top seller at Mary Kay cosmetics 24 years running.
        • 5 Years Ago
        Yeah, that isn't viridian at all...

        Viridian is a blueish green...
      • 5 Years Ago
      Wonderful(!)...the name's as stupid as the car is ugly. Fitting, really.
      • 5 Years Ago
      We should all be thankful that environMINT didn't win.
      • 5 Years Ago
      That's because the contest (theirs (GM)) sucked.
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