• Dec 1, 2009
Hyundai up 46 and all GM core brands positive

It's pretty easy to stage a comeback when a prior year's monthly sales are so dismal, but that still doesn't dull the sheen off what happened last month for auto sales in the U.S.

Not surprisingly, Hyundai continues its winning ways with the largest increase in sales by volume at 45.91 percent. Newcomers to the I Know How To Sell Cars In A Down Market list include Nissan, up 19.94 percent, and Mercedes-Benz, up 19.11 percent. Subaru and Kia again perform flawlessly, posting gains of 23.95 and 18.27 percent, respectively.

Perhaps more interesting is the fact that all four core brands of General Motors (Chevrolet, Buick, Cadillac and GMC) posted positive sales numbers last month, and in the case of Buick rose 14.78 percent. Ford also continued to stay positive, but just barely posting 2.02 percent gain for the brand against a 0.04 decrease for the motor company. You can blame that on Lincoln and Mercury, both of which were down.

As the U.S. auto industry continues to claw its way out of this recession, the Chrysler Group is seemingly being left behind. Of the multi-brand companies we follow, the Pentastar performed the worst (-25.45 percent). The next worst performer, BMW Group, was down only 7.54 percent. With sales down only 8.09 percent, the Dodge brand was the company's best performer.

*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 23 selling days in November 2009 and 25 selling days in November 2008, so the change in monthly sales volume will be different than the change in the average daily sales rate (DSR) for each brand/company.

Brand Volume% Nov-13 Nov-12 DSR*% DSR Nov-09 DSR Nov-08
Hyundai 45.91 28,045 19,221 58.60 1,219 769
Nissan 29.94 50,644 38,974 41.24 2,202 1,559
Subaru 23.95 16,988 13,706 34.72 739 548
Mercedes-Benz 19.11 16,797 14,102 29.47 730 564
Kia 18.27 17,955 15,182 28.55 781 607
Porsche 18.00 1,626 1,378 28.26 71 55
Buick 14.78 8,627 7,516 24.76 375 301
Lexus 14.04 18,500 16,223 23.95 804 649
Volkswagen 13.68 16,250 14,295 23.56 707 572
Acura 11.17 8,769 7,888 20.84 381 316
Cadillac 10.28 9,721 8,815 19.87 423 353
GMC 5.38 21,301 20,214 14.54 926 809
Volvo 5.15 4,631 4,404 14.30 201 176
Chevrolet 4.46 100,023 95,756 13.54 4,349 3,830
BMW 3.23 15,708 15,217 12.20 683 609
Ford 2.02 105,133 103,055 10.89 4,571 4,122
Toyota 0.98 115,200 114,084 9.76 5,009 4,563
Mazda 0.86 14,255 14,134 9.63 620 565
Audi 0.32 6,810 6,788 9.05 296 272
Honda -4.55 65,234 68,345 3.75 2,836 2,734
Dodge -8.09 24,268 26,404 -0.10 1,055 1,056
Mercury -9.68 6,994 7,744 -1.83 304 310
Lincoln -20.08 6,409 8,019 -13.13 279 321
Jeep -24.45 15,339 20,302 -17.88 667 812
Infiniti -26.04 5,644 7,631 -19.61 245 305
Chrysler -37.33 12,544 20,017 -31.88 545 801
Pontiac -38.83 7,426 12,140 -33.51 323 486
Mitsubishi -42.60 2,925 5,096 -37.61 127 204
Mini -43.59 2,564 4,545 -38.68 111 182
Suzuki -52.11 1,540 3,216 -47.95 67 129
Saturn -54.03 3,737 8,130 -50.04 162 325
Saab -56.46 371 852 -52.67 16 34
Smart -70.44 661 2,236 -67.87 29 89
Hummer -84.80 221 1,454 -83.48 10 58
COMPANIES
Nissan NA 20.78 56,288 46,605 31.28 2,447 1,864
Toyota Mo Co 2.60 133,700 130,307 11.53 5,813 5,212
Ford Mo Co -0.04 123,167 123,222 8.65 5,355 4,929
General Motors -2.23 151,427 154,877 6.27 6,584 6,195
American Honda -2.93 74,003 76,233 5.52 3,218 3,049
BMW Group -7.54 18,272 19,762 0.50 794 790
Chrysler Group -25.45 63,560 85,260 -18.97 2,763 3,410


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    • 1 Second Ago
  • 73 Comments
      • 5 Years Ago
      The surprise to me is that percentagewise, Acura is doing better than Honda.
      Congrats to all of the winners!
        • 5 Years Ago
        i'm guessing it's the 'acura, we're the new volvo' commercials. props to their PR department
      • 5 Years Ago
      Canadians are continuing to punish GM and Chrysler with -29.6% and -26.2% declines respectively for November while there was only a -1.3% decline for Ford on an industry average of -2.9%.

      YTD, Ford is up 5.4% while GM is down -30.3% on an industry average of -12.5%.

      GM's market share has declined from 21.7% last year to just 17.3% year to date while Chrysler has declined from 13.6% to 11.0%. Ford on the other hand has climbed from 12.7% to 15.3%.

      Ford was once again the top selling of all brands in Canada for November.
      • 5 Years Ago
      WTH happened to Mini?
        • 5 Years Ago
        Everyone who wanted one, already bought one.
      • 5 Years Ago
      Scooby

      Dooby

      Doo!
      • 5 Years Ago
      Why are the DSR's in red for Ford, GM, Honda, and BMW? Your chart shows all of them at a higher DSR yet they are in red, the only company that should show a red DSR according to your numbers in Chrysler.
        • 5 Years Ago
        The DSR % for the aren't red. They're green. It's the Volume % that's red. Read the "headnote" (since it's above the chart) for an explanation of the difference. What I don't get are the headers for the 3rd and 4th columns. Does "Nov-13" mean November 2013 or November 13, 2009? Or is it just totally wrong and should be "Nov-09?"
      • 5 Years Ago
      Great news, but Chrysler really better get their act together. They CAN stage a come back, but time will prove to be the determinant!
        • 5 Years Ago
        They CAN stage a comeback but their plan is rather weak!

        They are making RAM its own brand, eliminating half their cars, aiming Chrysler at Lincoln, Caddy etc and bringing in Fiat. With time that's a fairly bold move! (ehh hem). But here's a partial laundry list of my observations.

        1. Making RAM a brand instead of vehicle name takes money, marketing and all the things that come with such a move. Such as brand awareness! Confusion of where to get them (probably the same car lot but there is a price to pay for brand separation of this sort,)! Incurred costs to the dealers to add expensive signage, more advertising spreading ad budgets thin for dealers that are competing in a very competitive market. Not to mention the fact that multi-brand dealers that will keep "RAM" on their lots will be bundling their ads in the same spots in newspapers which doesn't complete the "I'm on my own" kind of branding that Chrysler is aiming for. So it will ultimately cost tons of money for what results in the same exact shopping experience! Waste of time and resources if you ask me.

        2. Chrysler's market-retarget needs a grass-roots effort which the brand has almost none of. When's the last time someone said "Oh my Chrysler drives like a Lincoln or has the quality of a Lexus (even though Lexus is not really that much better than Lincoln or Caddy) ehh hem... So there's no base! Then to flood the market with new rides on untested platforms will take a couple of years to work out the bugs and then you end up with a buggy launch of a brand that's known to be buggy against strong competition. If they had 5 to 10 years it might work but they have 2 to 3 max before they completely go under even with Fiat's help. IMO

        3. Fiat being introduces and branded is probably the best idea out of the four. It's fresh, it's new, they have proven platforms for SMALL cars (not luxury) and will likely kick some arse in a way. BUT Ford's new Fiesta and new C segment car (TBA) will be present along with their new found high quality, value and absolute balls to get things done without a bailout (i.e. public perception) I'm thinking Ford will get most of those customers. So it's doable but very iffy!

        4. Cancellation of a bunch of cars! Yeah they sell like stale pancakes but hell, they sell some and it makes money. They'd be better off refining these cars and trucks and not wasting all the marketing they already have behind them. As well as wasting the development time of them. They are not horrible cars! They just needs better components and tighter fit and finish in some spots. (i.e. Taurus reborn).

        That's just my spin on things! Thoughts?
        • 5 Years Ago
        Chrysler doesn't have time.

        They're only selling at 25-30% of capacity, whereas GM is selling at 45% of capacity, and the rest of the industry is selling at 50-60% of capacity (Subaru & VW/Audi at 70-80%).
        • 5 Years Ago
        Put a fork in Auburn Hills. They are done. I don't see any way they can continue to function while losing volume like this. The dealers lots are empty. The products have become a punchline for comedians. Sure they got to go bankrupt and write off their debts. Unfortunately that makes it pretty difficult trying to turn around and go back to the same markets that just got burned and ask for credit lines again. There is no way this company can survive until the Fiatsylers arrive without incurring a whole lot of debt. These sales numbers say they are going to need to drop prices just to stay alive which will eat into their margins even more. The Italians aren't interested in taking on their debt or pouring in money. They can buy the assets they want a fire sale prices during the liquidation. Finding dealers interested in buying a franchise wont be hard without Chrysler considering how many brandless dealers are out there now (let alone after Chrysler dies). Even if they make it until the new vehicles arrive it is doubtful that Fiat is going to add much volume to Chrysler dealerships as a new unknown brand. GM's rebound has stolen what little chance Chrysler had. Ford is still quite strong. GM is bouncing back. The competition is too stiff these days there is no room for Chrysler to squeak by.
      • 5 Years Ago
      You have to take these numbers and the sales for the next year with a grain of salt. Think about it, this time last year everybody's wallets were getting pulled tight and sales were low, so of course you will see improvements after one year. Autoblog should compare sales #'s to the same-month 2007 because all brands will see huge % increases YoY in the next coming months when compared to last year when sales were super thin.

      Autoblog, your columns are mislabeled as Nov-13 and -12. I believe they should be 09 and 08.
        • 5 Years Ago
        I like to track the current month against the same month for the proceeding 3 years. It tells a more painful story.

        For Chrysler, Nov was down 53.6% from the average of 2006, 2007, 2008.
        GM was down by 36.6%, while Ford was down by 23.5%.

        Nissan was the best manufacturer with only a drop of 16.9%, with Ford and Toyota tied for 2nd place.

        BMW and Honda were at -24.5%

        The industry average was -31.2% with only GM & Chrysler below average.

        • 5 Years Ago
        @John: I do something similar, and see largely the same pattern, based on capacity.

        The only note that I'd make is that GM has been on the mend for the past several months, and tracking towards average, while Chrysler continues to fall away.
      • 5 Years Ago
      Buick seems to have done quite well.
        • 5 Years Ago
        Yeah, the Enclave and LaCrosse are quite handsome.
      • 5 Years Ago
      Ouch...Ford can't be happy with those numbers.

      For all the awards bought and paid for...The Fusion had a terrible month...that is no better than last month nor is it better than before the re-skin. The Camry moved 27K units in November...

      The Flex is selling nowhere near the 100K a year that Jimbo Farley said it would. In fact, it is on track to sell 32K units this year...and over the whole lifetime of the Flex...it HAS YET to sell 100K units...it's only at 48,540...not even HALF of what it was expected to do every year. And the Traverse moved over 7K units in the month of November alone.

      The so-called "new" Taurus was DOWN over 23% from last month. The ancient Impala out sold it by more than 50%.

      The so-called "new" Mustang moved HALF of the units that the Camaro did...and is down over 30% for the year.

      The one year old hack job known as the Focus is DOWN over 20%....only moving 10K units this past month...the Corolla moved about 22K units

      The F-Series was down almost 20% for the month and over 20% for the year.

      ------------

      The MKS was down AGAIN over 20%...at 27.2%...This marks the FIFTH month in a row that the MKS was down over 20%.

      The slightly re-skinned MKZ was down a respectable 4%...but down almost 30% for the year.

      The MKX was down over 10% for the month and over 27% for the year.

      And the Navigator, again, outsold the MKT...which is in it's third month with sales below 650 units.

      And the Lincoln brand, in all of it's 'near-luxury' glory, was down over 20% for the month and over 26% for the year. More proof to shut it down completely

      --------------

      Mercury is still it's strongest advocate to shutter the brand with a pitiful performance yet again in November. The only shining star in the Mercury brand was the Milan with sales UP 40%. Otherwise, the brand is useless.

        • 5 Years Ago
        "Nice retort Waterboy...but, just like every one of your posts...you missed the boat again...this time by a W-I-D-E margin."

        Oh I implore you, point out my "mistakes". They are all numbers so it's pretty black and white (oh yeah, basic facts go right over your head, I forgot you didn't pass first grade).
        • 5 Years Ago
        The incessant Ford-bashing from a particular moron on this blog is extremely juvenile. My God "man", give it a break already!
        • 5 Years Ago
        Always blaming others Matt,

        But ALAS, I see you can't say anything about Ford's numbers. Twice I've asked for you to point out a few examples of where I am "wrong" but you haven't (kinda reminds me of a certian mileage debate where it took multiple requests for you to show the "many examples" where GM uses 6.0L engines that get 25 MPG to which you only found the NOT 25 MPG G8 GT) so I guess I'm right (as usual).
        • 5 Years Ago
        "But ALAS, I see you can't say anything about Ford's numbers."

        I've said all there is to say in my first post...using numbers from Ford's own press releases.
        • 5 Years Ago
        And all that coming from Government Mistake guy ...
        • 5 Years Ago
        Where are you getting your information?

        "For all the awards bought and paid for...The Fusion had a terrible month...that is no better than last month nor is it better than before the re-skin. The Camry moved 27K units in November..."


        Ford Fusion, recently named Motor Trend magazine’s Car of the Year, also posted a sales increase of 54 percent versus year-ago levels. In early November, Fusion set a new full-year sales record. With November results now complete, Fusion year-to-date 2009 sales total 161,819. The previous full-year record, set in 2007, was 149,552.
        • 5 Years Ago
        "And even at those 20% losses in sales...the domestics are getting their asses spanked."
        Seriously? I thought you were a GM fan, you almost soud happy to say that the domestics are doing terribly because it involves Ford. When the new Malibu came out it looked awesome and it got amazing reviews (Car and Driver went as far as to say "Camry Beware") and it quickly died down to typical GM blah. Through a combo of an even better introduction, a stronger product, and continued advretisement and awards ("bought" or otherwise) the Fusion is doing a hell of a lot better than the Malibu. It had extremely competitive numbers for April to June (and obviously C4C) and sales have been up three months in a row since C4C.

        We know Ford doesn't make the Modeno or the Falcon here, we know you hate Ford NA. Trolling about it and wishing for the failure of an American company is not the way to change anything (or make friends). If you want the Falcon so bad tell Ford. Write a level-headed letter telling them to consider bringing cars like the Falcon and Modeno over (possibly as the new Mercury (considering the fact that Mercury can't get much worse than it is right now) perhaps turning it into what Merkur was except this time not terrible) and suggest other people to do the same. One reason for Ford not sending the Falcon over might be the fact that there hasn't been a lot of success with doing that (like the G8; we think the G8 is an awesome car, yet it sold like crap and Pontiac as a whole was shut down) and I don't think you can blame Ford for holding off on risky projects like that. The SHO may not be the perfect enthusiast's dream car, but it's not only selling, it's selling with a high conquest rate, highly optioned, to a desirable demographic, with low rebates. That is what Ford needs right now, that's what GM needs right now, that's what everybody needs right now if they want to stay in business. Bitch all you want but Ford is doing a lot of stuff right (not everything, but a hell of a lot more than you are giving them credit for) and it's showing in higher sales, higher market share, and profits.
        • 5 Years Ago
        Matt - Your data may be right, but I still say you're wrong. I'm more of a GM guy myself but I support all domestics. I'm pulling for Ford and let's not forget that they didn't get a bailout.
        • 5 Years Ago
        "But...because I like a good challenge, I will try again...with one example...but the logic (another concept that is foreign to you) can be applied to other Ford models as well (Taurus, Focus, and soon, the Fiesta)

        For all of the awards Ford paid for (MT COTY), for all of the (cheerleading) positive reviews, for all of the ten best lists, for all of the advertising.......

        The Camry...a car that has not changed since 2006...a car that is more bland than the color beige...a car that is boring to drive....................outsold the Fusion by over THIRTEEN-THOUSAND units last month.

        The Fusion...for all of the press it has received....could only muster 13K units last month and had it's ass handed to it by a car that is three years old...it only outsold the Malibu.....which has been allowed to rot on the vine...by 2500 units.

        Ford is doing something wrong.
        • 5 Years Ago
        Hey Damn Tough,

        Matt would never let fact get in the way of the fiction he writes about Ford in every post even remotely related to Ford.

        It's killing him that they didn't go bankrupt like his precious GM.
        • 5 Years Ago
        Look no further than Matt for completely off base retarded comments, LET'S BEGIN...

        "For all the awards bought and paid for...The Fusion had a terrible month...that is no better than last month nor is it better than before the re-skin. The Camry moved 27K units in November..."

        Umm, 13,774 Fusions sold in November > 13,445 Fusions sold in October (come on this is 1st grade stuff again) and that is more than last year and the year before that (the Fusion is also up 18% for the year while the Camry is down 21% for the year, and how is the Malibu doing?)

        "The Flex is selling nowhere near the 100K a year that Jimbo Farley said it would. In fact, it is on track to sell 32K units this year...and over the whole lifetime of the Flex...it HAS YET to sell 100K units...it's only at 48,540...not even HALF of what it was expected to do every year. And the Traverse moved over 7K units in the month of November alone."

        Yes Matt, brilliant, they still aren't selling 100k Flexes a year, let's hash on that for a few more months (oh wait, EcoBoost sales, Taurus sales, Raptor sales, and Transit Connect sales are way above sales estimates... but let's be a douche and hash on the fact that Ford doesn't sell 100k Flexes a year)

        "The so-called "new" Taurus was DOWN over 23% from last month. The ancient Impala out sold it by more than 50%."

        Wow, and the new (is there something not new about a complete exterior and interior redesign?) Taurus is UP over 50% from this time last year. The Impala outsold (btw it's one word asshat) the Taurus? That's shocking... oh wait... maybe the $3,500 on the hood has something to do with it.

        "The so-called "new" Mustang moved HALF of the units that the Camaro did...and is down over 30% for the year."

        1. Enjoy it while the old powertrains are here Matt, 305 hp, 30 mpg, yeah you can suck it.
        2. I really hope I don't need to bring up the fact that almost everybody's ytd sales are down for nearly every model, because that would just be pathetic.

        "The one year old hack job known as the Focus is DOWN over 20%....only moving 10K units this past month...the Corolla moved about 22K units"

        That's funny Matt, the Corolla is ALSO down 19.6% for the year... and in case you wanted to bring up month to month sales, the Focus sold about 80 more units than October so save it.

        "The F-Series was down almost 20% for the month and over 20% for the year."

        Oh wow, down 20% for the year... kinda like the Silverado which is ALSO down about 20% (18.7%) for the year.

        "The MKS was down AGAIN over 20%...at 27.2%...This marks the FIFTH month in a row that the MKS was down over 20%."

        And yet it was the best selling full-size luxury sedan for November (outselling the DTS, STS, LS, GS, RL, and M and unless A6/A8 and S class sales are surprisingly up like 400%, then it will have outsold those too) and its sales are up 40% for the year.

        "The slightly re-skinned MKZ was down a respectable 4%...but down almost 30% for the year."

        Yes, just like all the other mid-sized luxury cars that are down 28-29% for the year (with the exception of the CTS, but that isn't surprising at all)

        "The MKX was down over 10% for the month and over 27% for the year.

        Oh no, the 4 year old MKX had a sales loss from last year, and yes... it's down for the year, brilliant Matt.

        "And the Navigator, again, outsold the MKT...which is in its third month with sales below 650 units."

        I'm sure you're losing sleep over slow MKT sales Matt.

        "And the Lincoln brand, in all of it's 'near-luxury' glory, was down over 20% for the month and over 26% for the year. More proof to shut it down completely"

        Infiniti is down 31% for the year, Acura is down 28% for the year, Lexus sales are down 21% for the year, I guess those should be shut down completely too.

        "Mercury is still it's strongest advocate to shutter the brand with a pitiful performance yet again in November. The only shining star in the Mercury brand was the Milan with sales UP 40%. Otherwise, the brand is useless."

        Yes Matt, you must hardly sleep at all between the low Flex sales, the poor start to MKT sales, and the low Mercury sales. It's kinda funny though, the Milan is one of the 3 cars they are still making (the Mariner and Grand Marquis the other two... though the Marquis is months away from being axed), so both of Mercury's vehicles saw a sales increase.


        Stay tuned for a pathetic near-factless response from Matt (or not, his current MO seems to be simply ignoring everyone).
        • 5 Years Ago
        I understand that fact, the fact you still fail to realize is the fact that people's ideas don't change overnight. The Camry has been the best selling mid-sized car in America for years, and years ago it was deserved, now the Camry has faded to a bland piece of crap and there are several cars that are more deserving of the #1 slot (Fusion, Malibu, Altima, etc.) but there are still hundreds of thousands of people that think if they run to their Toyota dealer and pick up another Camry they will have made the best choice. Fusion sales are up close to 20% for the year at a time that all the other mid-sized models are seeing losses of around 20% or more, that is a GOOD sign.
        • 5 Years Ago
        I am a GM fan...but feel they are stuck in the same rut they were for many years...and that bugs me.

        And it also bugs me that the BEST GM car (affordable GM car), the G8 was still-born here because of GM's (lack of) marketing. THAT is why the G8 failed......nothing else.
        • 5 Years Ago
        Actually I'm not wrong. All my numbers were taken directly from FORD press releases.

        The numbers don't lie...Ford's new appliances are doing terrible...while products that were allowed to rot on the vine (Camry, Impala) are SPANKING the Fords in their specific categories.
        ------

        Nice retort Waterboy...but, just like every one of your posts...you missed the boat again...this time by a W-I-D-E margin.

        It really is sad to see you struggle with life like this. If you were not suck a dolt...I might actually feel sorry for you.
        • 5 Years Ago
        Matt - You're just wrong. It's as simple as that.
        • 5 Years Ago
        I figured your tiny little brain couldn't comprehend such basic logic.

        I'm sure some cerebral spinal fluid leaked out of your ruptured head when you read that.

        That's ok...I don't expect you to understand such simple things. If it doesn't fit your agenda...you throw a tantrum and start babbling things that don't make any sense.

        You have trouble understanding that the old and tired Camry hands the shiny and "new" Fusion it's ass...every single month.
        • 5 Years Ago
        "I figured your tiny little brain couldn't comprehend such basic logic.

        I'm sure some cerebral spinal fluid leaked out of your ruptured head when you read that.

        That's ok...I don't expect you to understand such simple things. If it doesn't fit your agenda...you throw a tantrum and start babbling things that don't make any sense."

        So typical douchebag insults given in poor taste (like your poor taste in car companies, SNAP!) Followed by you clinging to the fact that the Camry outsells the Fusion.

        "You have trouble understanding that the old and tired Camry hands the shiny and "new" Fusion it's ass...every single month."

        And you have trouble that Ford has increased it's market share 13 out of the past 14 months, and the Fusion is slowly but surely taking sales away from the Camry and Accord (yeah, remember that dream that the Malibu would be the car to dethrone the Camry, well the Fusion is slowly and steadily making progress at doing it).

        So are you going to point out where I'm wrong or are you going to be content bragging about the fact that the mid-sized sales leader for the past 15+ years is still outselling the 4 year old Fusion (even though the Fusion is slowly and steadily closing the gap).
        • 5 Years Ago
        @Autoblog
        Please provide an estimate on when you will be upgrading the comment system, and what features will be available to deal with moronic trolls.
      • 5 Years Ago
      Wow at this pace Dodge will sell less vehicles than Lexus, Benz, Kia, Subaru and Volkswagen by 2012..
      • 5 Years Ago
      Go Nissan!!
      • 5 Years Ago
      Way to go Nissan. Great cars = Great Sales!
      GT-R
      370Z
      Cube
      and the rest of the gang.
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