• Nov 30, 2009
2012 Nissan Qazana – Click above for high-res image gallery

By this point in the year it's not as easy to find worthy entries for Understatement of the Year – there is just so much competition – but a comment made about the Nissan Qazana certainly qualifies: a Nissan insider told UK-based Autocar that the gelatinous crossover "will split opinion."

And not only will you get your chance to buy one in 2012, statements by Nissan indicate that you'll have your chance to buy other cars that also look like it. Nissan's customer research appears to have also given the company every reason for believing "it will be a success," and that this will give the brand "a more attractive and emotional appeal in the future."

Nissan hasn't said what Qazana design features might be seen on other cars, and we don't know if we're ready to even think about that possibility. Europeans have three years to get ready for it, and we in the States have that time to prepare for an Altima that looks like Admiral Ackbar.



Photos copyright ©2009 Chris Paukert / Weblogs, Inc.
[Source: Autocar]


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    • 1 Second Ago
  • 30 Comments
      • 5 Years Ago
      Yeah... you might wanna run this strategy by BMW to see how that worked out for them with their all but defunct "Bangle-era" cars.
        • 5 Years Ago
        yep. was gonna say the same thing.

        that being said. props to nissan for pushing the boundries with their design language.

        id rather have some (or even many) people think my car was ugly than for EVERYONE to think it was boring,
      • 5 Years Ago
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      • 5 Years Ago
      I don't think it's that bad at all. It takes balls for an automaker to release a vehicle like this. And as mentioned above, it obviously worked for BMW - it was almost as if their commercial success was directly proportional to how much lazy journalists ragged on the styling.

      Then again, I studied automotive design, so maybe I'm just appreciating the creativity. It could have been executed much worse, is all I'll say.
      • 5 Years Ago
      it all depends on execution, which will likely be ugly and/or boring and yet still sell
        • 5 Years Ago
        say hello to the new pontiac aztek!
      • 5 Years Ago
      Another NIssan "design failure"... "Nissan Cube" anyone ?
      • 5 Years Ago
      Fly in a team of surgeons to fix it pro bono.
      • 5 Years Ago
      Ugly. End of discussion.
      • 5 Years Ago
      i might be the only one but, i like this car. its about time auto makers take a chance. if its pricet in the mid $20s, it will sell like hot cakes. and put a v6 under the hood.
        • 5 Years Ago
        Exactly, IMO there is growing trend of people wanting vehicles that are more how can I say Different, Futuristic looking, This car is a little bland but it definitely says different.. It'll appeal to the younger generation which have been growing up with techy gadgets, video games, etc and wanting vehicles that reflects that.. All I can is, get used to it people the next 5/10/20 years car designs will be dramatically different from what they are today.

      • 5 Years Ago
      Why don't they call it a Grossover?
      • 5 Years Ago
      wow, and I though the FJ Cruiser was fugly...
      • 5 Years Ago
      Hate it. Sorry Nissan...

      Mold in some Maxima headlights and we'll talk..
      • 5 Years Ago
      I might be in the majority, but I love it....it reminds me of the isuzu vehiCROSS (which was freaking awesome btw). If its got the goods to back up the baja looks, i'm all for it.....

      I do like to see companies pushing design and trying to differentiate themselves from competition.....its really boring when everything looks the same and there is no passion (wether it be hate or love) about a vehicle. Also, while I wasnt a huge fan of the flame surfacing when it first came out, I've always appreciated it, and I actually have been starting to like it more and more as time goes on.....
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