How do you spell Hyundai's Kryptonite? J-D-M
For all its efforts, 1,875 cars per year just isn't worth it to Hyundai, though it will still try to sell commercial vehicles to Japan. According to the South Korean daily, Chosun Iibo, tariffs are slapped on outsiders selling cars in Japan, and the size of some models Hyundai's been trying to market there doesn't match up with typical Japanese garages and parking spaces. Buyers who have the space for larger cars aren't the ones Hyundai's trying to nab, either. Those purchasers typically pursue higher-end metal.
Interestingly, rival Toyota might see Hyundai's move as a sort of victory. Toyota itself established a beachhead in the more-welcoming South Korean market in 2000, and has been selling thousands of vehicles there under its Lexus and Toyota nameplates. While Hyundai is giving up on Japan, Toyota's looking to move more cars than ever in South Korea.
[Sources: CNBC. Chosun]
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