• Nov 23, 2009
In an effort to spur lagging sales, Chrysler has reportedly cranked up incentive spending on nearly all of its models by $1,000 to $1,500 while also offering 0% financing on many of its models. Chrysler is also said to be offering lease incentives of $500 to $1,000 on minivan leases and financing deals on leftover 2008 and 2009 Dodge Vipers.

The move towards additional rebates comes as incentive spending has been down for crosstown rivals General Motors and Ford. And Chrysler was already spending more on incentives than the industry at large – Edmunds says the typical Chrysler, Dodge or Jeep sold had $3,219 on the hood versus an industry average of $2,486. Chrysler is in a tougher position than its Detroit contemporaries, because the Auburn Hills, MI-based automaker has seen its sales slide by 39 of its vehicles are 2010 models.

Chrysler's latest round of incentives is good now through January 4, 2010.

[Source: Automotive News - subs req'd | Image: Mark Ralston/AFP/Getty]


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  • 29 Comments
      • 5 Years Ago
      All the naysayers here about Chrysler reliability need to look at the facts instead of postings on AB. You can go to the JD Powers website and look up the 3 year reliablity surveys. For the past several years Chrysler products have been middle of the road in reported problems. Some years they have been above avg, some years below it, but NEVER at or even near the bottom of the list. They have had better reliablity some years than Nissan. I don't hear anyone saying that Nissan is a crap car here. They have always scored better than Mitsu, Suzuki, Land Rover, and VW. And yet some here are having orgasims about getting their hands on a VW TDI. When Daimler bought out Chrysler they had a better reliablity rating in JD Powers than Mercedes.

      If you go to the Chrysler LLC website under the "Our Company" link you will find bios on the leadership team - http://www.chryslergroupllc.com/company/team

      If you expand the bio under Doug D. Betts Senior Vice President - Quality you will notice a few things:

      1) He is just the second spot listed under Marchionne, only the Treasurer is listed before him. That's not a coincidence. The corporate hierarchy and pecking order is very important. And he being second from Marchionne gives you an idea of how much importance Sergio is putting on quality and reliability. You would expect the 2nd or 3rd listing under the boss would be the fianance guy or the operations guy. Instead it's the quality guy.
      2.) His bio is very interesting. He worked in quality for Buick back in the 80's when Buick was a quality leader (and winning awards).
      3.) He then worked for several foreign manufacturers: Michelin, Toyota in the 90's (when Toyota was a quality leader), and Nissan. He was the General Manager - Quality for the Princeton Indianna plant where they made the Tundra in the late 90's - back when the Tundra was a very reliable truck.
      4.) In 2007, he became the Vice President and Chief Customer Officer for Cerberus owned Chrylser. He wasn't part of the old Chrylser or the Daimler nightmare. It was during this time that Chrysler's warranty costs per vehicle dropped 30%. This will show in future JD Powers 3 year surveys. (2010 - 3 years = 2007).
      5.) In 2009 he was promoted to Senior Vice President - Quality. That means that Sergio likes and promoted him to give him more power to get what he wants done.

      This can only mean that things are going to get much better. Stay tuned. I believe that Chrysler is going to do a "Hyundai" in terms of quality.
      • 5 Years Ago
      Do you work for Chrysler? Better go back to school and get your GED. Chrysler is toast. How many people want to buy FIAT made American car? Goodbye Chrysler, good riddance. Oh, and Consumer Reports is right, Chrysler is junk.
      • 5 Years Ago
      Great! I still wouldn't buy one!
      • 5 Years Ago
      Chrysler Incentives are half of what they were a year ago. Dont tell me about big incentives.
      • 5 Years Ago
      I drive a VW TDI and there are no comparisons in the Chrysler lineup anywhere. Tell me!! Which one of there cars gets 52 MPG??? When they can build one, I may go look at it when it has been on the road and proven for a few years.
        • 5 Years Ago
        Good for you. Chrysler DOESN'T MAKE a diesel yet you idiot; Either does Ford or GM. So how can you compare apples to oranges?? You CAN, however, compare VW's dismal reliability rating against Chrysler's decent reliability.
      • 5 Years Ago
      Not much of an incentivie when my local Chevy dealer has a 2009 Silverado 4X4 at $10,000 dollars off sticker and the 2010 Fords have $5,400 off. I cannot find a Dodge Dakota on any of the lots around St. Louis for some reason and my brother in Denver says they are not on the lots there either. I just wish they would put a more fuel efficient engine in the Caliber which to me is the best looking vehicle Chrysler has out there besides the trucks.
      • 5 Years Ago
      The downside of putting all that money on the hood of new cars is that it peels value right right out of the car as it rolls out the door.

      Right now a local Chevy dealer has a top of the line 2006 Chrysler 300C SRT-8 with 50K miles and all the options for $19,900. If you bargained with 'em, you could probably peel off a couple of grand more to get it off the lot. Considering that car sold for $46K-plus new, that's a pretty rough beating.
        Lar7789789
        • 5 Years Ago
        Yea, I hear you man, my next door neighbor bought a slightly used 2008 Charger SRT-8 for $33,000 ($3,000 gas guzzler tax included )


        Now the car originally stickered for $46,569, and the dealership was asking $36,000, but my neighbor negotiatied and got it down to $33,000. Car was a demo, had about 5k miles.


        If I had the money, I would see if I could get a nice sweet deal on a leftover Viper.

        But I am a Ford man, so I am waiting for some nice incentives on the Mustang...
      • 5 Years Ago
      Chrysler piles it on, but I am not talking about their incentives. The last time they were almost out of business, they turned the business around by learning a lesson from from Toyota and Honda. They started to build better vehicles and they backed the vehicle up with a good warranty. After all the consumers placed them back on top, they turned around and faded out that a good warranty and they went right back to building fall apart vehicles, and vehicles mileage started to drop into the poor range. They do not keep up with the times. Chrysler answer is lets close up many loyal dealers who help the company in the past bad times. What's up with that ?? Did anyone see Toyota or Honda close any dealerships. Chrylsler has placed a rope around its own neck / or tail pipe. I am sure they got a nice letter from Toyota and Honda on that one. Chrylsler if you want to pile something on try a better warranty first, better gas mileage, and start building good cars again, before its to late. Otherwise I see you guys going bye bye in the near furture. The gov. will only pump in so much in, but if the ship keeps sinking then the rope must be cut. Learn from the past..
      • 5 Years Ago
      They should give buyers used Fords, that'd bring 'em in.
      • 5 Years Ago
      Or people gullible enough to actually buy a Chrysler even if it half off?
      • 5 Years Ago
      I have no problem with the cars I have purchased from Chrysler. 90% of the people who are bashing Chrysler never owned one; they are just believing the trash Consumer Reports prints.
      • 5 Years Ago
      The title should read:

      "Chrysler piles on even more RECALLS ahead of the holidays..."
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