Following last year's Truth in 24, Audi is turning its keen lenswork to the U.S. Ski Team with a documentary called Truth in Motion: The Road to Vancouver. With multiple subjects this time, and less about domination than revelation, the film will showcase the stories of team athletes as they prepare for the 2010 Olympic Winter Games.
It will air for the first time at the end of January, about two weeks before the Olympic cauldron is lit on February 12. You can read all about and check out the trailer after the jump.
Audi of America Announces TRUTH IN MOTION: THE U.S. SKI TEAM'S ROAD TO VANCOUVER
- Truth in Motion: The U.S. Ski Team's Road to Vancouver will chronicle the unique trials of select members of the U.S. Ski Team as they prepare for a chance at greatness
- Award-winning director Brett Morgen directed the film
- Audi has sponsored the U.S. Ski Team since 2007
HERNDON, Va., Nov 18, 2009 -- As part of its continued support of the U.S. Ski Team, Audi of America today announced that it has commissioned a documentary film, Truth in Motion: The U.S. Ski Team's Road to Vancouver, which will tell the unique stories of these elite American athletes as they prepare for the competition of their lives – the 2010 Olympic Winter Games. Truth in Motion: The U.S. Ski Team's Road to Vancouver will air first January 30 at 8pm EST on NBC, followed by an appearance on the USA Network on February 6 at 5pm EST. It will also run three times in primetime on the Universal Sports Network. Audi has been a sponsor of the U.S. Ski Team since 2007.
The film will be directed by Brett Morgen, multiple-award winning director of such acclaimed documentaries as The Kid Stays in the Picture and On the Ropes. The film is executive produced by ten-time Emmy Award winner Rick Gentile, executive producer of three Olympic Winter Games, and MediaCom Entertainment's Adam Pincus.
The film focuses on a select group of elite American skiers at different stages of their careers through the crucial months of training leading up to the 2010 Olympic Winter Games in Vancouver. Truth in Motion: The U.S. Ski Team's Road to Vancouver chronicles not just the physical skill necessary to compete at the highest level, but also the uniquely personal quest that is involved in achieving greatness. Some of the featured players will qualify and some may not and the film will detail the triumphs and struggles of all those involved.
Audi of America introduced the film at a press event in Copper Mountain, Colorado, the site of one of the U.S. Ski Team's training camps. Media were invited to attend on-site, as well as through a live web conference where they engaged with members of the team as well as Audi of America's Chief Marketing Officer Scott Keogh and director Morgen.
"Audi of America's continued sponsorship of the U.S. Ski Team has been a perfect fit from day one," said Scott Keogh, chief marketing officer, Audi of America. "This film is exemplary of our dedication to this team and the unique stories it will create, as well as a chance to chronicle the synchronous use of technology, innovation and willpower that defines both Audi and the U.S. Ski Team."
"It was awesome working on this project with Audi and the entire production crew. Brett and his team bring a really unique perspective to our sport," said Olympic Gold Medalist Skier Ted Ligety. "We're grateful for Audi's support of this project and look forward to seeing alpine ski racing in primetime outside of the Olympic Winter Games!"
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ABOUT THE U.S. SKI TEAM
The U.S. Ski Team, an integral part of the U.S. Ski and Snowboard Association, develops and trains the top Olympic skiers in America, competing annually on the Audi FIS World Cup with a goal of being the best in the world in Olympic skiing.