Knee-draggers take heart: following the disappointing news that Harley-Davidson has killed the Buell brand, comes the announcement of its rebirth. Don't go looking for any new street bikes, though; the Buell name will carry on strictly through racing.
According to the announcement, company founder and chairman Erik Buell will leave the Motor Company to head up the newly formed Erik Buell Racing. This spin-off will be supported by HDMC and based at the Buell factory in East Troy, Wisconsin. The racing outfit will likely retain part of the workforce that, until last week, was responsible for assembling the roadgoing sportbikes. Rather than building bikes for public consumption, however, the team at Erik Buell Racing will supply the Buell 1125R to racing teams for as long as the bike complies with current competition regs.
So, while existing Buell retailers will sell off the remaining stock of street bikes, the name will live on (for a while, at least) on the racing circuit. Check out the fresh mega gallery of 1125R images (on and off the track) and the details in the press release after the jump.
Related GalleryBuell 1125R
Erik Buell establishes Erik Buell Racing
New Venture Will Build Buell 1125R-based Racing Motorcycles and Supply Parts
MILWAUKEE (November 20, 2009) - Harley-Davidson, Inc. (NYSE:HOG) announced today that following the company's recent decision to discontinue the Buell motorcycle product line, Erik Buell, Chairman and Chief Technical Officer of Buell Motorcycle Company, will leave the company to establish Erik Buell Racing, an independent motorcycle race shop.
Erik Buell Racing will specialize in the supply of race-use-only Buell motorcycle parts and race preparation services for engines and motorcycles, and the building and sale of Buell® 1125R-based race-use-only motorcycles under license from Harley-Davidson, as well as providing technical support to racers of Buell motorcycles.
"I'm looking forward to helping Buell racers keep their bikes flying," said Erik Buell. "We've got some exciting race development projects in the works and it will mean a lot to me personally to see Buell racers competing for wins and championships in the 2010 season and beyond."
"I'm pleased that Harley-Davidson is assisting Erik in establishing this business to continue supporting the racing efforts he has had so much passion for over the years," said Buell President and COO Jon Flickinger. "Harley-Davidson and the Buell Motorcycle Company will always be proud of their affiliation with Erik, and we wish him well in this new endeavor to support Buell racers."
Erik Buell Racing will be based in East Troy, Wisconsin and will be staffed by Erik Buell and a veteran team of personnel. For more information, after December 1, 2009, contact:
Erik Buell Racing, LLC
2799 Buell Drive, Unit C
East Troy, WI 53120