• Nov 20, 2009
Click above to watch the video after the jump

We're not so sure about the Honda Accord Crosstour. It's definitely a Honda, so at least from a marketer's perspective, that''s a big plus, but the big crossover/hatchback//wagon/thing isn't exactly what we'd call pretty, and worse, it isn't even as functional as its competitors. We're not alone in our criticism of Honda's latest, as the Japanese automaker has heard more than its fair share of Crosstour complaints on the Internets. Like it or loathe it, though, the Crosstour is upon us, and Honda dealers need to sell it. We were curious as to how Honda might try to ply such an odd duck, and we have at least a preliminary answer waiting for you after the jump.

The commercial starts off with about 15 seconds of oddly animated polygon characters playing some smooth, Cosby Show-style jazz. Between 15 and 20 seconds we see the band's instruments fitting in the Crosstour's hatch (though oddly, they don't play up the car's chief storage trick, its hidden storage box). At the 20 second mark, we finally see the Crosstour in the flesh, and the spot wraps up with a few words from actor Kevin Spacey as always. We're far from convinced, but you'll want to hit the jump to judge the 30 second spot for yourself.



Photos copyright ©2009 Chris Paukert / Weblogs, Inc.
[Source: Honda]




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    • 1 Second Ago
  • 32 Comments
      • 5 Years Ago
      Thank God I don't have a wife or kids to try to convince me to buy this piece of ......
      • 4 Years Ago
      What LANGUAGE is the jingle in? I can't understand a word!
      • 5 Years Ago
      I followed the jump, just to read all the hate on this car.
      I wasn't disappointed.

      The real question is:
      What's worse, the honda crosstour or the BMW 550i gran turismo?
      I think the bmw may look a little bit better, but at least if you get the honda, ugly costs less.
        • 5 Years Ago
        The 550 GrandTurd is clearly worse -- it is a 5000lb betrayal of everything BMW ever stood for.
      • 5 Years Ago
      The only way I'll be buying one of these is if they include one of the Lamborghini models in the next Autoblog post with it. Even then that may be too much ugly for one of those models to overcome.
      • 5 Years Ago
      "You give me fever!!!" So do infectious diseases.
      • 5 Years Ago
      This ad doesn't tell me why the Crosstour is better than any of the less ugly vehicles in this category.

      That's especially dumb because the Crosstour does have some advantages over the competition: clever storage cubbies, lighter weight and better handling, one of the best nav systems.

      Instead of learning that I should look despite the ugliness, all I find out is that wagons hold a lot of stuff.
      • 5 Years Ago
      I saw one on the road the other day and had to point and laugh!
      • 5 Years Ago
      this car is sooo whacktastic, why do they give us crap, bring back the CRX and the Prelude or a del sol, godddam do it honda do it
        • 5 Years Ago
        or just a normal Accord wagon.
      • 5 Years Ago
      Two things:
      Crosstour, Honda answered a question nobady asked

      Honda, Just talked to my friend that works at a dealership and he thinks, based on allocation and availability that Honda is phasing out manual transmissions on everything but the Civic Si.

      How far we have come. I am a dyed in the wool Honda fan but I will have to look elsewhere if I cant replace my V6 6 speed coupe with another one.

      SMH :(
      • 5 Years Ago
      A Honda for old people, eh? Empty Nester demo?

      For years, Honda's ad agency has helped lead them down a very bad strategic path. I'm afraid this just makes the mess worse.
        • 5 Years Ago
        That's what I saw, too--"cool, 61-year-old style." Probably works for the target audience.

        I do find the "cargo incognito" tagline amusing... the Crosstour really doesn't have much trunk volume under that sloping hatch, and while it may not look like a minivan, it's still a turd. I have to wonder if Honda realized the X6 was a flop partway through this project, but were just too far along to turn back.

        In case you needed another reason to hate it, here's a fun tidbit from Honda's own web site:

        Honda Fit cargo volume w/ seats down: 57.3 cubic feet
        Crosstour cargo volume w/ seats down: 51.3 cubic feet

        lol
      • 5 Years Ago
      Marketing fail. They played up the main drawback Americans have about wagons. The fact that their cargo is NOT incognito. Americans like the fact that they can hide their crap in a trunk where nobody can see it. Yet they failed to show any of the hidden storage. The ad also seems to be geared towards a much older demographic. Probably because they seem to be the only demographic that doesn't think this thing is fugly. Honda is in danger of becoming the new Buick.

      Looks aside at this price this vehicle doesn't offer the Utility of it's competitors. Just because it has a Honda badge does not ensure it will be a success just that they will keep building it even if nobody seems to want it (Acura, Element, Ridgeline).
      • 5 Years Ago
      Aaaaaaaaaaaaaaaaaaand I think I'll take a new Legacy Outback instead. Less ugly AND more usable, what a concept.
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