LA Preview: Mazda2 to make its North American debut
2011 Mazda2 - click above for high-res image gallery
Mazda has finally made it official this morning: it will be bringing its B-segment Mazda2 to the North American market late next year. As you are likely aware, the current generation Mazda2 has been sale in Europe and elsewhere for two years, but we'll be seeing it here for the first time at the Los Angeles Auto Show in a couple of weeks. The Mazda2 shares its platform with the Ford Fiesta which will also make its U.S. production-spec debut at the West Coast show.
Mazda hasn't revealed any other details yet about powertrains or where the car will be sourced from. We expect a 1.6-liter four-cylinder to will be the primary engine. Judging by the teaser shot they released above, we can certainly expect to see the car at least in five-door hatchback form, but given that this is sedan-loving America, we would also expect a four-door with a trunk to show up in Mazda stores, although perhaps not at the LA Auto Show.
Gallery: 2007 Mazda2
[Source: Mazda]
PRESS RELEASE:
North American Mazda2 to Debut at 2009 Los Angeles Auto Show
Hiroshima, Japan, 18 November 2009. Mazda Motor Corporation will showcase the Mazda2 at the 2009 Los Angeles Auto Show. The globally-acclaimed Mazda2 brings a level of style and driving dynamics to the North American sub-compact segment that no other competitor can offer. The vehicle will be sold in the U.S. and Canada beginning in late 2010. The LA Auto Show press days are 2-3 December; public days run from 4 through 13 December.
"Bringing Mazda2 to North America completes the bookends in our line-up," said Jim O'Sullivan, President and CEO, Mazda North American Operations. "With the seven- passenger crossover CX-9 at one end and the sub-compact Mazda2 at the other, Mazda's line-up now spans the most significant product segments in the industry, and is the strongest, best-designed, best-built we have ever offered. Mazda2 will be true to everything that makes our cars stand apart from the competition: it will be stylish, fun-to-drive and a heck of a value. In short, it will be the definition of Zoom-Zoom."
Mazda2 has been a sales and media success in markets around the world, winning 48 awards and being recognized as Car of the Year in more than 20 countries. Additionally, Mazda2 was named "2008 World Car of the Year," besting all other new cars around the world.
Mazda's press conference is scheduled to take place from 11:05 to 11:30 (local time) on Wednesday, 2 December 2009.
Main Exhibits
Scheduled for sale
Mazda2 North American specification (North American premiere)
Models currently on sale
Mazda3, Mazda3 MPS, Mazda5, Mazda6, Mazda MX-5, Mazda RX-8, Mazda CX-7, Mazda CX-9


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Reader Comments (Page 1 of 2)
MemphisNET 11:39AM (11/18/2009)
It's un-official showing was in early September at the Georgian College AutoShow. Car looks fantastic, interior feels/looks great for its price point -- can't wait to drive this back to back with the Ford Fiesta.
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akboss302 12:38PM (11/18/2009)
I went to Georgian! Great school, great auto show. The auto students just went nuts that weekend, t'was a good time.
MemphisNET 1:49PM (11/18/2009)
I went to school there as well before going to Seneca in Toronto. Great people in Barrie, and that school is one of the best when it comes to automotive careers.
Kitko 1:58PM (11/18/2009)
You know that Mazda 2 and Fiesta share the same Mazda chassis.... which Ford, in the EU Fiesta, manage to screw up somehow because Mazda 2 handles bettter.
Ducatinova 11:46AM (11/18/2009)
I've never understood why Americans buy sedans. and really scratch my head when they buy a sedan the size of a Rio. the trunk is useless. yeah it might hold ten shopping bags but anything bigger wont fit through the opening. Hatchbacks make so much more sense in the B class.
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Mayoman 11:55AM (11/18/2009)
I agree, Hatchbacks are way more practical. I've helped a few people move with my 07 rabbit and they are amazed how much stuff i can fit in the car with the seats folded. Including large items.
nardvark 12:05PM (11/18/2009)
There are two valid arguments I've heard. First, sedans are quieter, because they isolate rear-tire noise in the trunk area. Second, sedans hide your cargo from thieves. If you live in a city, this is a valid concern. You can get one of those cargo area covers, but they usually reduce the usable area to trunk equivalence anyways, so you don't end up winning.
That said, I drive a wagon, so I completely agree with you. But it's louder than our sedan, and I don't live in the city.
Erik 12:05PM (11/18/2009)
A trunk is not useless. A trunk adds a level of privacy and security for your belongings when you are not in the car.
Mattias 12:07PM (11/18/2009)
Sedans are great in extreme hot or extreme cold climate: When opening the hatch of a hatchback and loading the car, the air inside gets exchanged. In extreme climates the heating or the AC has to work several minutes until the air inside is comfotable again. That's why you do not see many hatchbacks in Russia (where the winters are really cold) or in the Persian Gulf region.
neutralgear 12:20PM (11/18/2009)
yeah but most hatchbacks come with a cargo cover, many of them automatically folding down to hide what's in the back as you close the hatch. So the privacy thing in my opinion is moot.
jv2k 12:51PM (11/18/2009)
Well it's complicated and I don't really have time to write formally so I'm just gunna list the reasons.
1.Lets remember that most american's don't buy cars the size of the mazda 2 in general. When I do see honda fits, toyota yaris', and chevy aveo's they are usually in hatchback form for the simple reason that the trunk is useless in these cars, but for our compacts(civic,corolla,Cobalt etc) the trunk size works. If you need more space you can fold the rear seats down. When you get to midsized cars the trunks become enormous and the issue of practicality is nonexistant.
2.It's a cultural thing. Most americans don't like the way hatchbacks look on non-suvs or minivans. Due to the way our roads and cities are set up hatches aren't as necessary. Honestly I personally prefer the way a sedan/coupe look over the wagon and 3 door almost every time(the rare exception are on cars in this segment the trunk is just so tiny it looks ridiculous). You think hatches look nice, a lot of americans thing they look like small cheeseboxes.
3.As already stated you have privacy and isolation in the trunk. This is good for high crime areas like cities or if you want to keep an extra passenger/dead body in the trunk without the police catching on(although you'll need to break those pesky trunk release switches).
4.We do buy hatches. In fact we buy quite a few hatchbacks but they are usually big vehicles. If an american buys a hatchback the chances are it's going to be a minivan or an SUV. Many american households have one of these or a pickup truck as well as their standard commuter car(or it might very well be a standard commuter car). We don't have to worry about fitting our new couch into the trunk of our honda civic or ford focus, we can throw it in the back of a caravan or suburban and be done with it.
In terms of practicality is actually seems kinda pointless to buy a car that has a bigger trunk opening that doesn't look as good when you already have a much bigger car that can do a better job.
jv2k 12:52PM (11/18/2009)
I do like hatches that look like trunks though(like those in the older f-bodies I can't imagine why GM didn't do that with the current camaros).
akboss302 1:45PM (11/18/2009)
jv2K, I'm guessing you live in the country...either that or Canadian buying habits are drastically different than those of Americans. I see a lot of midsize sedans, wagons and crossovers, some SUV's but usually small ones like an Escape or Rav4, and pickups aren't typically a 'commuter car'.
Snowdog 2:26PM (11/18/2009)
Totally agree.
Hatches and wagons are vastly more practical. I think Americans just go for SUVs when they want practicality and most that buy sedans probably have them as second or third cars with a SUV around somewhere.
I only have one car and when I replace it, only hatches and wagons are in the running.
jv2k 11:23PM (11/18/2009)
I've seen tons of suv commuters but my point was more that they could get their useless trunk for looks alone and use their suv if they ever need to haul anything big.
jcgaz 12:11PM (11/18/2009)
Yea! Mazda USA needs this car. If it shows up the same time as the Fiesta, that could hurt both. Delay about six months behind Fiesta might be good for both.
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Marz 11:52AM (11/18/2009)
With i-stop on the 1.6l engine, this would make a great hybrid alternative.
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elpepe 11:53AM (11/18/2009)
Well.... it's cute enough.
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auto.design 12:03PM (11/18/2009)
Great looking car in person, glad to see it and the Fiesta coming to our shores
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JimBob 2:41PM (11/18/2009)
I haven't seen it in person, but in pictures it seems a bit too overwrought. What ever happened to that time-honored adage of K.I.S.S. ? Mazda needs to lay off the sauce for a bit.