• Nov 17, 2009
Hummer HX concept - click above for high-res image gallery

As a brand, Hummer has been in limbo since General Motors announced it was selling the downtrodden marque to China's Sichuan Tengzhong Heavy Industrial Machinery Co. Ltd. Speculation remains that the sale could be completed on or around December 1, pending approval from GM and the Chinese government. For now, everything is on hold, though Tengzhong and new Hummer CEO Jim Taylor are apparently still working hard to plan Hummer's future.

First on the "Honey Do" list is to arrest the free-fall of Hummer sales. Right now, sales are down 64% on the year to about 8,500 units, but Hummer is looking for 25,000 sales in 2010. That will be a tough nut to crack, but Automotive News reports that the company optimistically plans to get things done in part with some aggressive marketing. Ultimately, however, new product will be needed to get dealerships buzzing with customers again. In the meantime, Hummer's 154 U.S. dealers need more inventory in the showrooms to help move metal. AN says that dealers only have 1,300 units in stock, compared to the 7,400 vehicles at the same time in 2008.

The last piece of the Hummer reclamation project is adding those new models. When Tengzhong gets the keys to the Hummer kingdom, it will also receive engineering plans for the H4, a new smaller model that is reportedly based on the HX Concept from the 2008 Detroit Auto Show. Taylor reportedly told AN that Hummer's Jeep Wrangler fighter could arrive within three years. Also possible is an even smaller Hummer H5, which would help the SUV automaker to meet future CAFE requirements. Taylor even goes as far as to say that the smaller H4 and H5 could one day replace the brand's heavier and thirstier H2 and H3 mainstays. The next big challenge for Hummer once the sale becomes final is to find a manufacturing partner to build these vehicles. GM will reportedly cease building Hummer models as early as the end of 2010.



[Source: Automotive News – subs req'd]


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    • 1 Second Ago
  • 12 Comments
      • 5 Years Ago
      Let's help kill Hummer. It's not American brand anymore.
        • 5 Years Ago
        I was just kidding.
        They should close Hummer brand for their sake. They shouldn't waste their money anymore.
      • 5 Years Ago
      "Hummer is looking for 25,000 sales in 2010"

      Right, and I'm looking to win the NY State Lotto in 2010. Gasoline prices are trending up, not down. Body-on-frame SUV sales are in freefall. Not even the most optimistic economists are projecting a significant uptick in auto sales next year. On what possible basis (other than wishful thinking) could Hummer expect a tripling of sales next year?

      And where will the engineering and manufacturing come from for the H4 and H5? The HX concept does indeed look quite nice but right now it's basically just a styling buck.

      I suspect that the main thing Hummer will be producing in 5 years is bankruptcy-related litigation.
      • 5 Years Ago
      what the hell is the H5 going to be, a tougher saturn vue?
      • 5 Years Ago
      Will this be delivered in bubble packaging like the kids Hot Wheels?
      • 5 Years Ago
      Selling 8500 Hummers this year isn't bad considering the Brand built less than 10,000 for the year and that was before the plants went idle before January 2009. If you look at what is left in the dealer inventory, its all the really high priced over optioned units or the strip down manual transmission units. I'm guessing they could have sold more if they built the middle of the road $37K H3's (auto, sunroof, etc)
      • 5 Years Ago
      Three years? Good grief. By then, it may be too late for Hummer.
      • 5 Years Ago
      That is a really cool looking truck. Too bad there is so much baggage that comes with the Hummer nameplate.
        • 5 Years Ago
        I don't know. Owning those brands was never equated to being a poorly hung, environment disdaining, warmongering, rightwing douchebag. You'll need a hell of a marketing team to overcome that.
        • 5 Years Ago
        Nah, nobody remembers much if the brand changes. Lexus? Hyundai? Kia? Just sell cars people like at a low price and the past is washed away.
      • 5 Years Ago
      Sigh, I remember when the Hummer name meant something with the H1.
      Then it became a diluted piece of crap.
      • 5 Years Ago
      Love the H4 Look.... but now that it's Chinese owned....NO THANK YOU!