Daimler announced in March it would bring the tiny Smart car to the big state of Texas through its car-sharing service car2go. At the time, the German automaker declared that entering the Austin market with 200 ForTwos was "the next logical step." Daimler CEO Dieter Zetsche now thinks that the car share program is also a good way to boost sales numbers, which have dropped recently.
Smart's U.S. sales were down 70.4 percent last month compared to October 2008, and only 661 ForTwos were sold in the U.S. last month. In Austin, as in the first car2go location of Ulm, Germany, the shared cars will initially only be available to city employees. Expansion to other residents – and then to other cities – is expected once the demand is there. Make that if demand is there.