• Nov 17th 2009 at 2:29PM
  • 117
2010 Ford Fusion Sport – Click above for high-res image gallery

For the first time ever, Motor Trend announced the winner of its annual Car of the Year award this afternoon live via webcast. Though the field of 23 contenders was highly competitive this year (follow the jump for a complete list), we guessed immediately that the winner was a Ford as soon as the webcast came online. How'd we know? The fact they were broadcasting the announcement from Ford World Headquarters in Detroit was a not-so-subtle clue. The Fusion, Taurus and Mustang were all in the running, but it was Ford's redesigned mid-size sedan, the Fusion, that took home the coveted Golden Calipers.

In retrospect, the choice is a solid one and not all that surprising. The Fusion was extensively reworked for the 2010 model year and features a new exterior design, new models and new powertrains. Ford offers a four-cylinder model, two strong V6 options and a full-on parallel hybrid variant, which means buyers should have no trouble finding a Fusion that fits their needs. And indeed they have, as the Fusion has already broken its own yearly sales record – with two months left to go.

Like MT, we're big fans of the Fusion here at Autoblog, and even have high hopes that one day it could be the domestic car that knocks the Toyota Camry and Honda Accord from atop their perches as the best selling cars in the States. That said, this Ford still has a long way to go. Toyota has sold nearly twice as many Camry models as the Fusion so far this year, and the Accord and Nissan Altima are still flashing their taillights at Ford's CoTY winner. It's not just demand, as Ford doesn't even have the production capacity at the moment to match Camry sales, and it doesn't help that the Mercury Milan siphons off a few potential Fusion customers, as well.

Nevertheless, this is less about what the Fusion could be in the future than what it is today: the 2010 Motor Trend Car of the Year. Congrats to Ford and the Fusion team.

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[Source: Motor Trend]



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    • 1 Second Ago
      • 5 Years Ago
      Fianlly got to sit in one of these at the Seattle Auto show. My favorite mainstream family sedan by far! Looks better then any and is darn comfy! Good job Ford, now its time to get those old customers back!
      • 5 Years Ago
      I wonder how much Ford had to shell out for that one.

      Probably more than Toyota had to pay for the Tundra TOTY award...
        • 5 Years Ago
        Truth is supported by facts and data. You haven't presented any. Until you can, go away.
        • 5 Years Ago

        The TRUTH wins again.

        You blind cheerleaders are having a very tough time with this.
        • 5 Years Ago
        Go die.
        • 5 Years Ago
        The truth never dies...................
        • 5 Years Ago
        I routinely supply facts and data. You can't see it because of your cheerleading blinders.

        It's common knowledge that MT would 'invite' mfrs. to submit a proposal indicating how they intended to promote the award over the course of the year.

        That Motor Trend wanted to know how their award would be promoted before bestowing it is, well, not the most convincing indication of a disinterested editorial staff.

        This award has nothing to do with the merits of the vehicle rewarded. It's a marketing ploy designed to earn the most amount for the magazine.


        If you agree that the Fusion deserves the award (it doesn't), then BY DEFAULT, you agree that the 2008 Tundra is a BETTER TRUCK than the 2008 Super Doodie.
        • 5 Years Ago
        If it is common knowledge, then you should be able to cite a source or some evidence. Just going around claiming something is common knowledge doesn't make it a fact. (Which in this case, it isn't. A common suspicion maybe, but not common knowledge.)

        "If you agree that the Fusion deserves the award (it doesn't), then BY DEFAULT, you agree that the 2008 Tundra is a BETTER TRUCK than the 2008 Super Doodie."

        The two things are mutually exclusive. Agreeing that the Fusion deserves the award doesn't mean that you automatically have to agree that the Tundra deserved it as well.

        You're forgetting one very important fact: The choice to give an award to the Fusion is an OPINION being offered by MT. It doesn't mean for a fact that the Fusion is better than all the other cars in the competition. It's just their opinion. And because it is an opinion, you, me, and everyone else have the right to agree or disagree with it. And you also don't have to agree or disagree the same way on every opinion MT offers. Opinions aren't black and white. But opinions, by definition, can never be facts.

        So until you start offering up facts (and cite sources), everything you say here is an opinion. An opinion that nearly every person in this forum disagrees with.
        • 5 Years Ago
        No Jimbo
        Matt showed proof that Ford said EcoBoost would cost $700... and... umm... I think that is the only legit fact Matt has ever provided... CLAPS FOR MATT, autoblog's special little guy!
        • 5 Years Ago
        You are just one fail after the next...

        ONE. The Super Duty IS NOT in the same class as the Tundra
        TWO. The Tundra looked like a pretty good truck when it was first released, then the problems began to come out and now it is just another failed attempt at Toyota making a full sized truck.
        THREE. The F-150 was about 6 years old when the Tundra won that, the next year when the F-150 was redesigned it was the F-150 that won the award.
        For truck of the year it basically comes down to which truck was most recently released (three years ago it was the new Silverado, two years ago it was the new Tundra, and last year the F-150 and Ram were the only two redesigned trucks and the F-150 took the award).
        Either read the replys or just quit like you usually do.
      • 5 Years Ago
      Booya! Booya! Booya! Booya! Booya! Booya! Booya! Booya! Booya! Booya!

      I knew it the moment I drove that car. Esp the 2010. Did quite a few trips in it, and Man, was it brilliant.

      Enough said.
      • 5 Years Ago
      At the same time, TTAC ranted about how Ford Fusion is bland and vanilla, and that this was all because Ford paid MT to have Fusion become the Car of the Year.

      that's the last straw, it is now off my bookmarks list. I just skimmed through just for fun, but not anymore. I no longer mind getting banned from that site by verbally flipping them off
        • 5 Years Ago
        "The Ford Fusion is a perfectly competent yet utterly bland vehicle. It’s proof that American firms can compete in the mass-market vanilla sedan segment, but not because it does anything particularly well. Its strength is nothing more than an absence of the glaring issues that kept Detroit out of the Accord/Camry sweepstakes. Which is why Motor Trend doesn’t get overly carried away with the credibility-straining praise of the vehicle itself (with the requisite glaring exceptions, to wit: “the Fusion SE goes from mild-mannered commuter to worthy canyon charger”). So instead, the praise gets spread to the lineup as a whole: “the 2010 Ford Fusion’s impressive bandwidth as a model range was one of the many factors that helped it earn the 2010 Motor Trend Car of the Year award,” we’re told. What this boils down to: you can get a hybrid powertrain in addition to four-pot and six-pot engines. In short, MT gave the Fusion COTY because it does everything a Camry does, but, crucially, it’s from Detroit. Well, Hermosillo, Mexico, actually. Still, its advertising budget still comes from Detroit, and that makes all the difference."

        • 5 Years Ago
        Douchebags like this Brian guy are probably the same people who think the Toyota Camry is "super interesting!" - what a tool.

        Go do something constructive with your time Brian, like get a job, or not be such an idiot. Or creepy, lonely old man.
        • 5 Years Ago
        Some people can't handle the TRUTH.
      • 5 Years Ago
      Other winners have included the 2002 Thunderbird, 1997 Malibu, 1990 Town Car, the K-Cars, Citation, and the Vega.

      MT doesn't seem to have a very good track record there!
        • 5 Years Ago
        And don't forget...the Tundra was the nest truck to buy in 2008...
        • 5 Years Ago
        Matt, nobody likes you. Just go home.
        • 5 Years Ago
        I guess MT is added to your ever growing list of "bad sources", pretty soon you'll have to add Consumer Reports to that list too.
        Keep up the pathetic excuses.
      • 5 Years Ago
      This car deserves it. Ford has really improved the appeal of all their cars and is really modernizing everything. Look at the new Taurus. Sure, it's not a car for the average 20 year old (me), but it sure is a good choice for those who are older and like the wooden dashboard style.

      The chrome grills are a great look for Ford and I'm glad they're putting it all over the place on their cars now. It's an identifier and is very appealing. It could be plastic for all I care, if it makes the car more beautiful, I'm happy.

      I would totally buy this or a Kia Forte Koup if I could afford it.
      • 5 Years Ago
      Well deserved too.
      • 5 Years Ago
      While I applaud the Fusion getting the win, Autoblog seems to be acting a bit hypocritical. Just one week ago, Autoblog was complaining about the GTI winning Automobile Magazine's Automobile of the Year award because it is essentially a heavy facelift of the previous model. But then Autoblog praises Ford for doing the exact same thing with the Fusion? Strange....
      • 5 Years Ago
      nicely done... congrat to ford
      • 5 Years Ago
      The Fusion Sport has grown on me. Still not a huge fan of the garden variety Fusions, but the Sport adds just enough aggression to make it interesting looking IMO.
        • 5 Years Ago
        I saw a silver 2010 Fusion Sport on the road a few days ago. VERY nice car.
        • 5 Years Ago
        I agree, the Sport trim is very pleasing to my eye (within the segment, anyway). The rest of the Fusions are pretty nice, too. I still think they missed the boat by not taking the Taurus name back down to the mid-size segment, though.
      • 5 Years Ago
      My brother has a 2008 Fusion Sport and I have to say I am quite impressed with that car. It handles great, has a smooth comfortable ride, and is built right. The new model is very similar with some improvements. If I were in the market I'd buy a Fusion any day over the Camry. Ford has really upped their game lately while Toyota seems to be losing their edge. Honda builds good cars but their styling sucks these days.
      • 5 Years Ago
      I've seen a few Fusions with black chrome grilles, they go a lot farther to make the car better looking. The Fusion is a nice car but it just isn't good enough to be a market leader. Perhaps Ford can use a new world class platform for the next Fusion and hit a home run with the design instead of basing a car on a very good platform from the 1990s and slapping a mess of chrome on the face. I doubt the Fusion would have won the award without the hybrid model.

      Giving the Fusion the award is more political than based on the merits of the car itself. Motor Trend might as well put "brought to you by Ford" under the title of their magazine. There are many far better cars on the list. What is weird is that the 3 series isn't on there and somehow the Nissan Cube gets on the list?
        • 5 Years Ago
        I was going to rebut, but it seems quite a few people already have. And that is the point. While car preferences will always include subjective opinions, most people can see this is a good car and deserved to win. Looking at the ratio of "Yay"s to "Boo"s here, I think most agree.
        • 5 Years Ago

        "Shut up already! I can't take opposing opinions! I CAN'T DEAL WITH IT. Spew your garbage elsewhere, moron!”

        Fixed that for ya…

        Congrats to Ford. I prefer the interior/exterior styling of the Accord but I'm sure consumers are getting the same bang for the buck.
        • 5 Years Ago
        "Perhaps Ford can use a new world class platform for the next Fusion and hit a home run with the design instead of basing a car on a very good platform from the 1990s"

        I just rolled my eyes into the next county.

        #1, the CD3 platform debuted in 2003. Not the '90s.
        #2, I want you to tell me exactly what about the CD3 platform makes it less than "world class." I doubt you even know what "platform" really means (here's a hint: it is not a collection of parts.)
        #3 platforms don't "rot." That Accord must be a hunk of junk because its platform dates back the the '80s, huh?
        • 5 Years Ago
        Wasn't there a scandal back in 1998 when MT awarded Lincoln LS COTY award? To be honest I would never take such awards seriously, they are biased, rigged with back-door favors, politically correct and so forth. But typical "Mary" is going to fall for it...in my view there are NO good midsize sedans here in US for $22-$27k, perhaps the Accord and that's it.
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