• Nov 15, 2009

When Dodge announced that it wouldn't be sharing its Ram platform with Nissan, we just kind of assumed that the Titan was going to go the way of the Do Do. Why? Because Titan sales are the suck. Nissan has only sold 15,393 copies of its largest truck through the first 10 months of the year. For perspective, Ford sold more F-150s in the first two weeks of October than Nissan has sold in 43 weeks. Last year wasn't much better either, as only 30,000 customers walked out of a Nissan dealer with a new Titan.

But if a report from Inside Line is to be believed, the Titan will live on. Renault/Nissan CEO Carlos Ghosn reportedly told IL that "Titan will have a replacement, we are staying in the large pickup truck market." It makes a bit of sense that there will be another Titan given the fact that Nissan also uses the basic platform for the Infiniti QX56 and the Nissan Armada. But then again those portly SUVs aren't exactly flying off the shelf, either.

Speculation is that Nissan could be looking for an outside partner (or already have one) to collaborate on a new pickup. We're thinking one candidate could be Toyota. The only other Japanese automaker competing directly with the domestics in the U.S. half-ton pickup truck market, Toyota was expecting to produce 200,000 units per year of the Tundra when the it launched, but has sold only 66,000 through October. Teaming up with Nissan would help bring costs down, soak up extra production capacity and mitigate the risk inherent in competing against Ford, GM and Chrysler at what they do best.



[Source: Inside Line]


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  • 45 Comments
      • 5 Years Ago
      Hasn't the Toyota Tundra now won the Craftsman Truck Series for 4 consecative years including 2009 which equates to 4 titles from 6 seasons. That is pretty good by any means.
        • 5 Years Ago
        And that truck shares what with the trucks Toyota offers for sale? Its nothing but an archaic racecar made to look like a truck.
      • 5 Years Ago
      I have owned a 07 Titan 4WD LE for over two years now, and I have only had two problems.

      Mirror heaters did not work (which was fixed on first trip to dealer, plus they washed/detailed it for me) and the driver seat squeaks when turning. This one keeps coming back, so I need to figure what they are "WD40-ing".

      I really don't have any complaints about the truck. Now granted I am not a "off-roader" or hard core truck user, but it does get a fair amount of "truck" use. We even use it for camping (bought a tent that sets up in the bed). The fuel mileage was definitely a pain when gas was so expensive, but it's a huge 4x4 truck. I never expected more than 13-14 mpg (which is about what I get in mostly city driving).

      I think Nissan made an excellent truck, but I would rather see it cancelled than letting the platform age way past expiration (like the Ranger) or it becomes a rebadged copy (which you usually can get the "original" cheaper). If I could go back in time would I buy it again? Yes, I would. Now granted I might have waited for about a year (when gas spiked to $4/gallon and got it even cheaper :D)
      • 5 Years Ago
      Uh, autoblog, there is no such thing as a *Dodge* Ram anymore, remember?
        • 5 Years Ago
        According to Chrylser's website, it'll be:
        Ram 1500
        Ram 2500 & 3500
        Ram Chassis Cab 3500/4500/5500
        Ram Dakota

        I'm betting that the Sprinter replacement will simply be called Van, and that the Dakota replacement will simply be a number (500 would fit the naming scheme, but some other model in the same showroom might have that one taken).
        • 5 Years Ago
        Well, the story is still technically true. Dodge announced that it wasn't going to share the Ram platform with Nissan. At the time of that announcement, Ram was still under the Dodge umbrella and hadn't been spun off into its own brand yet.
        • 5 Years Ago
        Hiimandy1: Ram 1500, 2500, etc., like what they're doing right now, but without the Dodge name. Ram the brand, 1500 (2500, etc.) the model.

        • 5 Years Ago
        I am confused as to what there is anymore. Is it the "Ram Ram"? The "Ram...Big Truck"? just "The Ram"?
        • 5 Years Ago
        They should definitely call it the "Ram Big Truck"
      • 5 Years Ago
      Shame because for the money and options the titan is pretty good.
      • 5 Years Ago
      Most truck buyers are loyal to particular brands. Chevy buyers won't look at a Ford or Dodge and vice versa. Imports will have a uphill battle.
      • 5 Years Ago
      Please, enough of the brand sharing please. Nissan just concentrate on making the Frontier better. How about a little smaller with a 4 cylinder diesel to compete against the new Mahindra trucklet from India but with better quality and dealer service. Set yourself apart and stop trying to join the pack.
      • 5 Years Ago
      The Titan will be built by Nissan...no outside sourcing for the next gen as some speculate. The current Titan has been the most underrated full size truck since its inception....they remain the best bang for buck full size truck on the used market as well. The next gen Infiniti QX56 is supposedly being based on the foreign Nissan Patrol which has been an extremely rugged and well revered model for over 50 years now...the next gen Titan could be based off that frame....and as we've seen with the new Infiniti M56s coming out next year Nissans new 5.6L is a GREAT engine...400+HP/TQ and improved MPG...
        • 5 Years Ago
        I wonder if Suzuki would want a version. The Equator hasn't been a success but it would help Nissan spread the development costs. Another possibility for a partnership would be Kia who has toyed around with the idea of entering the truck market for a while.
      • 5 Years Ago
      To be honest, I think the Titan is a great truck. Yes, I work for a Nissan dealer so this may seem a little biased but let me put it this way.... I need to get a new truck and the only 2 trucks I'm looking at is the Ford F150 and right behind that is the Nissan Titan. I love both trucks and think they're great. Yes, the Titan had is fair share of issues, those were in the first 2 years of the production run. Nissan has taken care of those issues 10 fold. The only 3 issues with the truck now is the IPDM, Trans Cooler lines, and the Axle Seals in the rear. The IPDM will cause the truck to cut out on occasion, they don't go out that often but occasionally they do. The Trans Cooler lines leak at the radiator and the Axle Seals leak at the Hub in the rear.

      The Titan does need to be redone completely. It should have been offered with a v6 from the beginning, the VQ40 (the 4.0l in the Frontier) is an amazing motor and would lend itself well to the Titan. There should be a base modle regular cab and a manual transmission too. A truck with those options would sell like hot cakes for light contruction workers. I can't count how many 97-03 F150's optioned like that on construction sites. They are mainly owned by the workers, the foremen and managers usually have the Lariates and F250's.
      • 5 Years Ago
      I don't really know why the Nissan trucks matter. You don't see that many of them. Or their SUVs for that matter. I might live in the non-Nissan truck part of the country, but Nissan might be a smaller more profitable company if they focused on other things.
      • 5 Years Ago
      Ummmm...the important thing to remember about the Titan is not that it is based on the same platform as the low volume QX56 and Armada but that it is based on the same platform as the Frontier, Xterra and its new commercial line of vans...
        • 5 Years Ago
        Um, no, the Titan is on the same frame as the Armada and QX56. The Frontier, Pathfinder and X-Terra are actually built on a smaller Titan/Armada frame. The frame has not changed since 2004 when the truck was introduced to the US. The Body frame is actually an A60 acording to Nissan. The Frontier is a F or X something, I'll have to look at work tomorrow. But the Titan and Armada are exactly the same.

        • 5 Years Ago
        Bzzz...wrong...they are all on the F-Alpha platform sharing numerous identical components from axles to diffs, etc. Thats why its so cost effective for them to make the whole range...
      • 5 Years Ago
      The biggest off-road killer is the DI 4.5 V8 diesel Toyota Landcruiser particularly the 70 Series aka Troopy, nothing comes tougher.

      A V8 diesel troopy would kill anything from Ford or GM ... hands down, not a worry.
      • 5 Years Ago
      A little surprising they are keeping the Titan. Although I have always liked them. Looked very closely at a Pro4x model back in the summer, but decided I didn't need a full size truck and couldn't justify spending more. Ended up in a Tacoma, and love it. There are things I like about all the full size truck offerings both foreign and domestic. Would have been a hard decision had I decided to go with a full size. But going with mid size, wasn't hard at all. Ranger is ancient and I've never liked them, Haven't liked Dakota's in years, and I'm not a huge fan of the Colorado/Canyon. Although I did give the Colorado an honest look when it got V8 power. In the end though it came down to the Tacoma and Frontier.
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