• Nov 13, 2009
2010 Lincoln MKT – Click above for high-res image gallery

Ford has been pushing its EcoBoost engines hard since they came out of the gate, with almost as many commercials touting its twin-turbo technology as we've seen all other Blue Oval spots combined. And all that marketing mojo appears to be paying off, as the Ford Motor Company has told The Detroit News that EcoBoost has really taken off on the showroom floor.

Ford just started offering EcoBoost in July, but the early returns show that customers are very interested in Ford's promise of V8 performance with V6 fuel economy. Lincoln MKS sales have been 30 percent EcoBoost, while the Taurus SHO is currently accounting for 20 percent off all sales of Ford's new large sedan. The MKT has only been on the market for a month, but early returns show that over 40 percent of customers want 355 horsepower in their giant crossover. The Ford Flex is seeing a 13 percent EcoBoost take rate, nearly double the expected 8 percent figure.

In fact, Ford says all four EcoBoost-equipped vehicles are exceeding expectations to date, and the engine tech also appears to be bringing in conquest customers at an accelerated rate. For example, an impressive 44 percent of Taurus buyers come from another OEM, while the number jumps to 54 percent with the EcoBoost-equipped Taurus SHO. The MKT has a similar 10 percent conquest boost courtesy of turbo power. And those conquest wins at the dealership also add to Ford's bottom line, as EcoBoost-equipped vehicles carry a $5,000 to $10,000 MSRP bump versus their naturally aspirated counterparts.

While the 3.5-liter EcoBoost engine looks like an early success, the real turbo test comes when other, higher volume EcoBoost engines hit the market. Some future boosted Ford engines will come in 2.0-liter and 1.6-liter displacements, and the DetNews is reporting that a much smaller, 1.0-liter three-cylinder version is on the way for applications like the new Fiesta and Focus. Engines as small as 1.0-liter are sure to be an efficiency boon for the Blue Oval, with potential paybacks in the high 40 MPG range in the EPA highway cycle.

The next vehicles to receive EcoBoost will reportedly be the F-150 and Ford Explorer toward the end of next year. Ford is hoping to push the engine tech on 90 percent of its models within the next few years, with up to 1.3M global EcoBoost sales.

[Source: Detroit News]


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  • 46 Comments
      • 5 Years Ago
      Good to see that Ford was caught in another lie. Remember when they said Ecoboost would add $700.00 to the price of the vehicle equipped with it?

      http://legacy.signonsandiego.com/uniontrib/20080913/news_lz1dd13mews.html

      $5,000.00-$10,000.00 is a lot more than $700.00...someone should tell Ford how numbers work.
        • 5 Years Ago
        The rest of the price difference is the mandatory all wheel drive, the bigger wheels, and whatever extra trim they're talking about. In the case of the SHO, that's leather and suede seats, blind spot monitoring, the Sony sound system & SYNC, and aluminum dash trim.

        And whatever you think, Matt, and it'snot worth much, bottom line is that EcoBoost sales are adding to Ford's bottom line.
        • 5 Years Ago
        Good catch!
        • 5 Years Ago
        "and that's what's giving them BILLION DOLLAR PROFITS."

        No...that would be the Governmental assistance Ford received.

        • 5 Years Ago
        I thought you "won" and didn't need to reply anymore, hmm
        FAIL 1

        "Oh...you mean the wrong sales numbers that you dream up when replying to the TRUTH?"
        Lincoln sold 1,609 MKSs in October, more than Acura, Lexus, Infiniti, Audi, Cadillac, and even Mercedes. I never said a Lincoln was as good as an S-class, however they are both full-size luxury cars and their sales numbers are comparable.
        "No it's not......it's a NEAR Luxury car. Lincoln is not in the same class.....no matter how much they charge for their mediocre appliances."
        Well they're charging a hell of a lot extra for slapping a Lincoln badge (and entirely different interior and exterior designs, you know... they don't share any sheet metal... but you're too retarted to notice so...) and for whatever reason, 1,609 people chose to spend $55,000 on a Lincoln when they could've gotten an Audi or Infiniti for the same money, or even less. So clearly Ford is doing something right if they're charging $55,000 for a simple rebadge and they're able to sell more of them than all the other luxury makers out there.
        FAIL 2, 3, AND 4

        It's good to see you at least try to come up with something... maybe someday Matt.
        • 5 Years Ago
        Echo, echo, echo.....

        Saint Al hasn't done anything special for Ford...except put them into about 130 BILLION in debt. He's a so-so CEO.

        And C4C helped Ford immensely...most respected publications said they would have been in the red had C4C not existed. Do some research before you spout off on something you know absolutely nothing about.
        • 5 Years Ago
        And yet Ford is steadily increasing even through problems with their AWD systems which speaks for how well built the rest of their vehicles are.
        And yes Matt, the Impala sells more than the Taurus, rental agencies LOVE their Impalas (and given the fact that about 5% of Taurus sales are base models, rental agencies aren't to blame for the Taurus's outstanding sales)
        • 5 Years Ago
        I see I effectively eliminated any chance you had of procuring an article to back up your empty claims by ruling out TAC as a source... it's okay, it's not the first time you've given up.
        • 5 Years Ago
        "Yep...I won all those...you had nothing...except the typical, blind cheerleader drivel."
        Yes Matt, CORRECT sales numbers are drivel

        "And it's THE...Truth about Cars.....TTAC."
        I'm glad you're still in high school, there's still time for you to learn that words like "and, a, for, and THE" aren't used in acronyms unless you are trying to spell a word, and TTAC isn't a word.

        "And they don't call it the "truth" for nothing. IF I wanted to read dishonest, cheerleading, detroit apologist reviews...I would listen to you...or read one of the car rags. But when I want a truthful review...I go to TTAC."
        Well MOMO GTFO AUTOBLOG, because they're apparently another "detroit apologist".

        And Matt, you can beat the MKS argument to death, but the FACT is that it is one of the top selling full-size luxury cars (and when you think about it, that bland ugly rental queen a.k.a. Cadillac DTS doesn't really count, because that is more in the same class as the Town Car) 1,609 sales in october made the MKS the best selling full-sized luxury car out there (and given the subject of this article, many of those sales (especially conquest sales) are thanks to options like EcoBoost which gives the MKS best in class mileage compared to other full-size luxury cars (and no, the mid-sized 2WD Genesis doesn't count, and any other unrelated car you think of probably doesn't count either (like the 2WD G8 GT, yeah another fact any simpleton toddler could tell you, 15 MPG is NOT equal to 17 MPG, so NO the G8 DOES NOT get the same mileage as the SHO, it gets WORSE mileage)).

        FACTS.........things that are foreign and frightening to you.
        • 5 Years Ago
        Okay Matt, you really need to explain how "government assistance" (i'm assuming you mean C4C) gave Ford a billion dollar profit. If you want to say that Ford's increased sales from C4C gave them a huge profit than that just sucks for you because Ford's sales are still up. Sadly your blind cheerleading for anyone but Ford just makes you look oh so pathetic. Ford's sales are up, Ford's cash incentives are down, and people buying Fords are optioning them up with higher amounts of equipment (like SYNC and EcoBoost) which means Ford makes even more for every vehicle they sell. On top of that Mulally has taken huge steps to trim Ford's monthly budget by working with the banks to cut 1/3 of their debt (and effectively reduce interest payments) and trimming upper management. That is what gave them a billion dollar profit, but by all means explain to me how it was all because of "government assistance".
        • 5 Years Ago
        • 5 Years Ago
        You should change your user name to 'Fail_always'

        Tell me...IF Lincoln's Taurus rebadge is so good like you blind cheerleader's claim...how come consumer Reports...the same Consumer Reports you blind cheerleaders were having orgasms over when they stated (ie: paid off) that Ford reliability was as good as Toyota's and Honda's...gave the Taurus rebadge a BIG FAT BLACK CIRCLE (the lowest rating) for reliability?

        Why is the Taurus rebadge one of the top ten clunkers to avoid?

        http://www.forbes.com/2009/11/11/clunker-cars-repairs-lifestyle-vehicles-clunkers.html

        Even the DTS outsells the Taurus rebadge...now there's a bold move.
        • 5 Years Ago
        Wow...articles from 2007 and 2008...and the one from 2009 is 7mo old.

        And yet...I get crap when I say Saint Al lied when he said Ford would be profitable in 2009...and then post articles to prove it.

        I'm not going to get into an article war. I've already proven everything I need to prove.
        • 5 Years Ago
        Hmm... one of us fails always, and i'll give you one of those first grade level hints you often need... it's not me.

        Yes, the MKS has had reliability issues, but while you brought that up (and wait to fall on your face as usual) where is Cadillac on that list? 32nd? 2nd to last? ONE SPOT ABOVE CHRYSLER? Awww... what a shame that you FAIL SO MUCH.

        "Even the DTS outsells the Taurus rebadge...now there's a bold move."
        You are on a roll Matt, it would be one thing if I didn't say it like 6 times (and the fact that it's common knowledge) but once more in first grader style THE DTS IS THE SAME CLASS AS THE TOWN CAR (the class being huge old gigantic sedan). But that's cool, you just keep failing... it really is entertaining.
        • 5 Years Ago
        Good for you kiddo, request a fact that obviously isn't there, or is very hard to find, and then act as though you've won... whatever helps you cry yourself to sleep.
        Find the CURRENT Taurus fleet sales percentage... what? you can't? Well i guess you lost, what a shame. Hey your idiot logic is kinda fun to use.
        • 5 Years Ago
        • 5 Years Ago
        I guess if you're that desperate you could include the DTS as the same class as the MKS. Obviously the Crown Vic has outsold the Taurus in the past. First, the Crown Vic/panthers are the first choice by taxi, police, and limo companies, and the 500/First gen new Taurus were uninspiring and underadvretised. But that's cool, Cadillac is 32/33 for reliability, so... that's just funny.
        • 5 Years Ago
        The Taurus rebadge competes with the Town Car and DTS. They are in the same class. We all know that Ford developed the D3 platform as replacements cars for the Panthers...which failed on them. The ancient Crown Vic and Grand Marquis out sold the 500/Montego/Taurus/Sable all of the time. People don't want D3 cars. They are terrible appliances.
        • 5 Years Ago
        And by the way, I remember learning in FIRST GRADE that " 's " indicates posession

        "Ford design's their cars" really Matt? Could you please explain how Ford desgn's their cars?

        I see you LOST again.
        • 5 Years Ago
        And you continue to fail.

        You are like those flat-Earth people........you can show them a picture of the Earth being round and they will still say it's flat.

        Oh well...your arguments are like a bad car accident...you know you shouldn't look.....but you just can't help yourself from looking at the carnage.
        • 5 Years Ago
        Okay Matt, you really need to explain how "government assistance" (i'm assuming you mean C4C) gave Ford a billion dollar profit. If you want to say that Ford's increased sales from C4C gave them a huge profit than that just sucks for you because Ford's sales are still up. Ford's sales are up, Ford's cash incentives are down, and people buying Fords are optioning them up with higher amounts of equipment (like SYNC and EcoBoost) which means Ford makes even more for every vehicle they sell. On top of that Mulally has taken huge steps to trim Ford's monthly budget by working with the banks to cut 1/3 of their debt (and effectively reduce interest payments) and trimming upper management. That is what gave them a billion dollar profit, but by all means if you have any FACTS to show me how it was all because of "government assistance" please do.
        • 5 Years Ago
        What's funny is Ford's paid for quality studies that are saying the EXACT opposite of what's actually going on.

        And what bland, uncompetitive FORD uses the same AWD system as the Lincoln 'near luxury' MKS?

        The Taurus. And let's not forget all of the problems with the Edge's AWD system either.

        And with that, the TRUTH proves your beloved Ford is not the company you want to believe they are.

        And FYI...the Impala murders the Taurus in sales. BOLD MOVES!
        • 5 Years Ago
        Yep...I won all those...you had nothing...except the typical, blind cheerleader drivel.

        And it's THE...Truth about Cars.....TTAC.

        And they don't call it the "truth" for nothing. IF I wanted to read dishonest, cheerleading, detroit apologist reviews...I would listen to you...or read one of the car rags. But when I want a truthful review...I go to TTAC.

        I like how they are honest...like when they said this about the Lincoln Taurus:
        "Had Lincoln swung for the fences, we might well have seen a very different MKS: a signature car for a reborn brand. But they didn't, or couldn't. At this point, my advice is to buy a fully-loaded Mercury Sable instead or buy something used with genuine upmarket cachet. "

        Truth.........something that is foreign and frightening to you.
      • 5 Years Ago
      This car is ugly!
      After Ford Flex, this car is one of the ugliest in the road today.
      Hinestly, I think someone within Ford should do something!
      Stop
      • 5 Years Ago
      way ugly period.
      • 5 Years Ago
      Possibly partially because you can't get an AWD Taurus non-SHO right now. It's on the list, but you can't find them on the lot.
        • 5 Years Ago
        On Wednesday I noticed 3 on the lot near my house (though didn't look at them all) and one in he showroom. All were non-SHOs

        But they do have a Supercharged 2008 Foose F-150 that is supercharged for $38k... brand new, sticker is $55k... a bit of a discount.
      • 5 Years Ago
      I don't know about you guys, but I actually really want a Taurus SHO.

      That's my barely relevant comment of the day.
      • 5 Years Ago
      barf
      • 5 Years Ago
      Turbo'd 3-cylinders? I feel like that's going to be a tough pill for people to swallow. What modern car has had a 3-cylinder? I don't care if it's comparable to a NA 4-cylinder, I think the marketing will be impossible.

      That said, offer me a 1.6l or 2.0l turbo with direct injection, and I'll be more than happy to buy it in a Focus hatch.
        • 5 Years Ago
        I can see where you are coming from. But, at the same time, I can't help but think that if you polled many owners about their cars, a lot of them wouldn't have any clue as to the size of the engine in their car and probably the number of cylinders as well. Remember, the vast majority of consumers are not car enthusiasts, cars are appliances to them.

        The numbers that will matter to most of them (particularly the buyers of economy cars that the 3cyl would be aimed at) is the EPA mileage, not how many cylinders the car has.

        BTW, the Geo/Chevy Metro and Suzuki Swift had a 3cyl engine and there are some currently available in the European market as well.
      • 5 Years Ago
      I, for one, welcome our new brace-faced car overlords!
      (I kid, I kid.)
      The truth is, I, for one, actually like the look of the new MKT a lot.
      Also, it's good news that the EcoBoost options are having high take rates and should be a sign for Ford to bring the EcoBoost I4 and V8 engines.
      • 5 Years Ago
      Turbos FTW
      • 5 Years Ago
      The only thing sillier than the nose on this whale is Lincoln's naming strategy: MKS, MKT, MKX and MKZ.

      The funny thing is, one of those vehicles is, IMO, a heck of a great-looking car. I just can't for the life of me remember which MK? it is.
      • 5 Years Ago
      That thing is just FUGLY! And we wonder why we can't sell cars.
      • 5 Years Ago
      That is one hideous car, I have to tell you. Aztek, you have a brother!
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