• Nov 12, 2009
2010 Ford Fusion Hybrid - Click above for a high-res gallery

There was a time when Ford vehicles absolutely dominated the list of the top 10 vehicles sold in the U.S. The F-Series was always number one, followed by stalwarts like the Taurus, Explorer, Ranger and even the Focus (or Escort before that). 2001 was a long time ago, though, and the past eight years haven't exactly been stellar for the Blue Oval. The tide may be changing for 2009, though, as the Dearborn, MI-based automaker has seen its market share rise steadily in a down auto market.

Ford's biggest success may be the 2010 Fusion, as the sharply redesigned sedan now delivers best-in-class fuel economy, an impressive hybrid option, a Sport model and all the features and amenities necessary to compete against the best vehicles in the segment. Customers have taken notice of the new Fusion, and Ford's payoff is that Fusion sales are the best they've ever been. In fact, Ford has already eclipsed the model's all-time best sales year of 2007 by nearly 2,000 units. The Fusion is selling so well in this dismal car market that it has now made its way into the top 10 vehicles sold in the U.S. Ford can also take pride in the fact that the Fusion is the best-selling domestic car (not including trucks) in the U.S.

While the Fusion has finally hit its stride after five years on the market, Ford's mid-size sedan has a long way to go before catching the Japanese bogeys. The Toyota Camry has nearly doubled the Fusion's year-to-date sales of 151,000 units, and the Honda Accord isn't too far behind. Even the Nissan Altima is ahead of the Fusion by nearly 18,000 units.

While the Fusion still has a ways to go before it can look down upon the likes of Camry and Accord, we're thinking cracking the Top 10 is still worth a Dos Equis or two. Hit the jump to read over the Ford press release, which is rightfully chock full of bragging.



[Source: Ford]


PRESS RELEASE:

* Sales of the Ford Fusion – America's most fuel-efficient midsize sedan – have set a new record with sales figures for 2009 already eclipsing the previous full-year record set in 2007
* Fusion is now among America's Top 10 selling vehicles and the No. 1 selling domestic car
* Fusion consideration from import shoppers is at an all-time high
* Consumers want new features and smart technology, with half opting to buy high series models – Fusion Hybrid, Sport and SEL

DEARBORN, Mich., Nov. 12, 2009 – Soaring sales of the Ford Fusion have made 2009 already a record-breaking year for America's most fuel-efficient midsize sedan.

Sales for 2009 already have reached 151,137 units, eclipsing the previous Fusion full-year sales high of 149,552 in 2007. Importantly, Fusion sales are skyrocketing at a time when industry sales are the lowest they have been since the early '80s.

"It's extraordinary that a car could set a sales record in an environment where overall industry sales are down 26 percent from a year ago," Ford sales analyst George Pipas said.

In the first ten months of 2009, Fusion sales were 15 percent higher than a year ago. Also, Fusion has moved among America's Top 10 selling vehicles and the No. 1 selling domestic car.

The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America. The new models offer more power, class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®, and more total passenger and luggage capacity than the Toyota Camry.

According to Fusion Marketing Manager Jonathan Richards, the diversity of the 2010 Fusion lineup is drawing a growing number of customers to the brand.

"There is no reason for customers shopping for a midsize sedan to look beyond the Fusion, because the lineup offers something for everyone – a Hybrid model, a Sport version and a new selection of gas-powered engines paired with six-speed transmission," he said.

Sales data show that consumers are taking notice.

"Fusion Hybrid, Sport and SEL models account for 50 percent of sales," said Richards. "Data also show that customers are embracing technology offerings such as voice-activated navigation, SYNC and Sony® Audio."

Sales of the new Fusion Hybrid account for almost 20 percent of total Fusion retail sales. Perhaps even more significant, more than 60 percent of Fusion Hybrid sales have been to customers coming from import brands – mostly Toyota and Honda.

The Fusion Hybrid delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.

According to early 2010 survey data obtained in the 2009 U.S. Global Quality Research System (GQRS), the 2010 Fusion Hybrid has the highest customer satisfaction ratings of any Ford vehicle ever. The survey was conducted for Ford Motor Company by RDA Group of Bloomfield Hills, Mich.


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    • 1 Second Ago
  • 57 Comments
      • 5 Years Ago
      This car is way better than the Accord or the Camry, I don't know why some of you are criticizing it. Good news for Ford, keep it up the good work with attractive and good cars.
        • 5 Years Ago
        Better how, because you say so? Thanks for every waking moment of my life god.
      • 5 Years Ago
      It's far too interesting and exciting of a car to catch Accord or Camry.
        • 5 Years Ago
        It is more a case that the Sheeple don't do any real research. They buy a Camcord based on common knowledge that they have been the best cars to buy. It will take a few years for the fact that the Fusion is a better car to spread around the corporate water coolers and local "experts".

        With the Fiesta about to launch. The Euro Focus coming after that and the next Mondeo based Fusion after that in a few short years Ford could easily be back to having several models on the best sellers list with good reason.

        Toyota and Honda can't take the car market for granted any more.
        • 5 Years Ago
        You guys gotta relax a little...most people that buy "camcords" are bassing their purchase on one of three reasons 1) Their last VW,GM,Ford or Chrysler vehicle was a bad experience or 2) their last Toyota or Honda was a good experience or 3) Either that or they prefer reliability/practicality over sporty and for the last 20 years all they ever hear from car mags and reliability tests are that the japs make reliable cars and the US doesn't. This is all starting to change (finally!) but it will take a few years.

        You guys complain about people driving "appliances", but up untill this point Ford and GM had pieces of shiot like the Taurus, Escort, Malibu, Sunfire/Cavalier, Impala...its like you forgot what the japs had to compete with. The jap crap was simply better than the US crap
      • 5 Years Ago
      I see more and more of these on the road all the time. I am thinking they are pretty attractive and I would definitely consider one. Especially the manual trans 4cyl version. The only drawback is I will not do business with the local Ford dealer.
        • 5 Years Ago

        "I see more and more of these on the road all the time. I am thinking they are pretty attractive and I would definitely consider one. Especially the manual trans 4cyl version. The only drawback is I will not do business with the local Ford dealer."


        Same here! Ford needs to crack a few dealers` heads.
        Good products. Now they need to teach the dealers to take care of the customer
        • 5 Years Ago
        Amazing how much the dealer experience matters. In my area, the Toyota dealer is awful. They saw that we were in our early 20's and threw every sleazy car salesman trick at me. They refused to negotiate a purchase price, and instead insisted on quoting me monthly payments. Each time I asked for a price, he would go "talk to the manager," and come back with some other completely arbitrary (and absurdly high) number for a monthly payment.

        In contrast, we went to two different local Ford dealers, and both of them treated us with respect, even giving us printed out quotes based on the price we negotiated with payment schedules showing principal versus interest for every payment over the loan term.

        Guess who got our business.
        • 5 Years Ago
        Just go to a different one. Here in Socal there is a Ford dealer every 10 miles in any direction it seems like
        • 5 Years Ago
        @Leclerc:
        The Toyota dealer WOULD NOT negotiate a cash price with me. I tried naming numbers, he would simply not respond, and would come back with a monthly payment. He apparently felt that he could intimidate me into signing up for a bad deal. He was wrong, he lost my business.

        I didn't get my own financing because I looked at bank rates before I went to the dealership. The auto company financing rates were all better at the time (less than 5%, while bank rates were all over 6%).

        See, I did do my homework first. Unlike you when you read my post.

        N
      • 5 Years Ago
      If Ford didn't have to mess with the union like Toyota and Honda don't have to, then i'm sure they will have built lots of new plants in the states too. I have two buddies who retired from GM last year at $3,400.00 a month. How long can GM or Ford keep paying that kind of money and stay in business? Neither Honda nor Toyota have retirement like that.
      Lar7789789
      • 5 Years Ago
      I am a Mustang owner, and I was looking to buy another Mustang obviously, but I have to admit, I really thought about getting the Fusion Sport.
      • 5 Years Ago
      We had one for three weeks while our car was in the body shop. Over all a pretty good driving car. Things that would need to change before i bought it. Tail lights, and chrome grill on the outside,(I like the Mercury's styling better) cheap looking gauges on the dash, and ours had plastic flashing on the door panels that had me wondering about quality control. My wife thought the car got weak mpg, as we never saw more than 24 the whole time we had it. A little low for a 4 cylinder
      • 4 Years Ago
      Counting the hybrid as the entire model line seems rather misleading. And "almost 20%" is rather non-specific, it could mean 15%. Also, given the Fusion Hybrid gets the same real-world mpg as the Camry, I'm incredibly disappointed.

      I got the answer on the window stickers. There's a Fusion S model that is listed in the EPA site. It gets 23/34 mpg (automatic, it does worse as a manual). It has narrower tires, smaller rims, is a stripped-down model (although it does have A/C but no climate control) and there are literally only two options for it, optional versus automatic and floor mats. It's available with only one color interior (beige). There are 5 exterior colors though, red, beige, black, silver and white.
      http://www.macktruck.org


      This is kinda of a gimmick model here. I can't imagine it accounts for much of their sales or inventory on lots. But it is the highest mpg non-hybrid in its class.
      • 5 Years Ago
      The Fusion rocks- Sporty Chassis, 4 different Powertrains, 6 speed trans, Best Hybrid out there, AWD available, etc.
      This is Ford's bread and butter Car right now. I have to wonder how people can line up to buy Camry's the way they do, it looks like stale bread next to the Fusion.
      • 5 Years Ago
      I'd buy one of these in a second if my '98 Mustang would ever die.. well, it's only got 160,000 miles on it so I've got a while to wait. I drove a 1st-gen Fusion rental and was really impressed with that, and the 2nd generation is even better.
      • 5 Years Ago
      Would have happened sooner if they'd never done the weird squircle headlamps in the first go-around.
      • 5 Years Ago
      I bought a 2010 Fusion Sport a few months ago, and I really like the car. Before this car, Ford hadn't made a car I have wanted to buy for a loooonnngg time.
      • 5 Years Ago
      VistaBlue, I did not mean to suggest the Mexicans are poor workers, the are smart hard working people, there are many Mexican Americans in my neighborhood and the are fixing up and improving the area.
      I agree with you about the UAW.
      All the big car companies are global companies and make decisions based on whats best for the company. Much of the profits Ford, Toyota and others make in other markets are reinvested in those markets. When Toyota had 30BBN in cash reserves 22 BBN of it was in dollars and euros though it showed up on the books in yen.This past year Toyota and Honda opened new plants in US and Canada. I think the new Ford CEO is doing a fabulous job, increasing component and platform sharing between US and other major markets and improving products globally. My first Ford was a '39 in 1950 and I got one of the first Mustangs in '64. I worked in sales and sales management at a Toyota dealer for over 30 years.
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