• Nov 8, 2009
Ever wonder what it is that sparks the mind of an entrepreneur? After all, lots of people have big imaginations and great ideas, but only a relatively small number of them actually follow through, create a company and design a product. Of course, we can add Henrik Fisker to that list of entrepreneurs, and we're definitely looking forward to seeing what else springs from his fertile mind.

So, back to the original question. In the case of Henrik Fisker, the inspiration for the Karma extended-range electric car came from none other than Leonardo DiCaprio. Actually, the actor's Prius hybrid, to be specific. Says Fisker:
A couple of years ago it started, by people who were maybe a little ahead of their time. You saw some movie starts like Leonardo DiCaprio buying a Prius... He could have bought any car in the world, and I remember seeing that on television and thinking to myself, you know, when you've got a guy who could buy any Ferrari or Rolls Royce and he's buying a Prius, you know something is changing dramatically.
Interesting little tidbit, no?

[Source: Reuters | Photo: Kevin Winter/Getty Images]


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    • 1 Second Ago
  • 30 Comments
      m3laszlo
      • 5 Years Ago
      When you've got a guy who could buy any Fisker or Tesla and he's buying a Prius, you know something is changing dramatically.

        • 5 Years Ago
        @m3laszlo
        Leonardo Di Caprio bought his Prius in 2004, before either Tesla or Fiskar announced their plans, let alone were available for sale.

        Of course, when Fiskar realized there was a potentially profitable market for high end green cars, he started working on his plan for the Karma.
        • 5 Years Ago
        @m3laszlo
        He probably has a Tesla. A lot of hollywood does.
        m3laszlo
        • 5 Years Ago
        @m3laszlo
        Thank you for taking the bait: So he bought his Prius back in 04? Thanks for proving my point beyond a doubt :) Market for ostentatious yet understated excess in Hollywood auto market is going out of style faster than Ron Howards Hummer H1.

        If he's still driving a 5 year old car...then to requote Fisker " you know something is changing dramatically"

      • 5 Years Ago
      Another misleading title Autobloggreen!

      Was it Leonardo DiCaprio's Prius that inspired the Karma?

      No, it was Leonardo DiCaprio who inspired Fisker Automotive.

      The way the title is written tries to play on our sensitivity to copyright infringement, lawsuits, Tesla, and general design stealing drama. Poor taste and poor journalism. Sensationalism!

      It didn't matter which "Hybrid" DiCaprio bought, Fisker would have gotten the same inspiration. It was the status of the man, not the design of the car. And Fisker was inspired to build PHEVs, but it did not specifically have to be the Karma.
        • 5 Years Ago
        When I first read the title, it made me think that DeCaprio took a Prius and had the body redesigned into something sporty. Now that would be more interesting.
        • 5 Years Ago
        Got to, slightly, agree with Joe, though it's not as misleading as it is simply incorrect. Take out the word Prius and the possessive "apostrophe s" and it would be correct. I'd say it's more of a misreading of the original quote that led to this than any kind of intention.
      • 5 Years Ago
      Idiotics aside. I think Di Captrio has shown that he does care about the environment through the documentaries he has done and the work he has down with charities and non-profits around the world. I think it is easy for people to attack those who are on TV but do nothing themselves. If some people posting here did care about the environment they would have noticed the work Leonardo has done.
      • 5 Years Ago
      Here we go again, so called conservative attacks real conservative with terms like libtards. Yawn.
      • 5 Years Ago
      Car companies continue to screw up making and marketing environmental cars. If you pay more for a luxury car, it pollutes more than a $23,000 Prius, and as you move up every full-range car company's line of cars, pollution goes up. I hope Fisker and Tesla find a lot of customers thinking differently.
      • 5 Years Ago
      @Rick, you're conflating "Hollywood" with "the rich". Rich people use more resources. That's nothing to do with Hollywood. And *advertising* is the principle advertiser to the world of a high-consumption lifestyle.

      What do you think wealthy people concerned about the environment should do? What exactly is the harm of using one's fame to raise awareness of environmental issues? (Mr. diCaprio's site seems to be trying to get people not to use plastic bags, that seems reasonable to me.) The only problem I see is it raises the ire of jealous nobodies who criticize the messenger and ignore the message.

      I'm sure Mr. diCaprio uses far less resources than others with his wealth, but there's no way to win that game. If he puts solar cells on his mansion he'll just be criticized for owning a mansion, if he drives a fuel-efficient unpretentious car he'll be criticized for flying in order to go to work, if he buys carbon offsets for his jet flights he'll be criticized for buying his way out of sinning, etc.

      It's obvious to me all the knee-jerk hate for Hollywood stars who care about issues is just reactionary hate orchestrated by anti-progressive conservatives opposed to their politics, who themselves fly off to one of their many houses but can say "Well at least I'm not a hypocrite!" as if that somehow makes their failings OK.
        • 5 Years Ago
        Here's the thing: I'm not jealous of the Hollywood types. Not one bit.
        I've done some soul-searching, and I still don't see any jealousy.

        It is a fair generalization that they don't care about the same things as the rest of us and they aren't limited to their choices in transportation the way the rest of us are. Does he have a wife and kids? Does Leonardo have two Great Danes? Does he have a 45 minute commute to work 5 days a week? Does he only have one house with a two car garage?

        These are the factors I had to take into consideration when buying a car. DiCaprio doesn't have to make the same kind of compromises the rest of us make. He can also afford to buy eco-friendly houses in places like New York City and Malibu.

        "It's obvious to me all the knee-jerk hate for Hollywood stars who care about issues is just reactionary hate orchestrated by anti-progressive conservatives opposed to their politics, who themselves fly off to one of their many houses but can say "Well at least I'm not a hypocrite!" as if that somehow makes their failings OK."

        This isn't so obvious to me. My hate is anything but reactionary nor is it orchestrated by anyone. I come by it honestly. I hate most Hollywood types because they're stupid.

        Next, someone is going to tell me that Leonardo isn't really stupid, even though he dropped out of high school and never attended college. Someone will tell me that he has "real life" experience because he's an actor or because he watches the news. Or he surrounds himself with smart people.

        Possibly. But it will never change the fact that he's stupid.
        Like I said, I come by it honestly.

        • 5 Years Ago
        I can understand those concepts, and even believe most of it but sometimes I play a devils advocate role on an issue to stir up some thinking because I think it's worthwhile.

        To me a blog thread can be like a high school debate. Take a side, argue it and stir up thinking because no "side" has the whole truth. By tuning out the otherside you miss something.

        And - heres something else - there are no "nobodies" I'm actually a living breathing human with real fingerprints and everything and movie stars are no more than that. They live, die and turn to dust. They should not be elevated above the rest of us. That's not jealousy, it's just a strong opinion that the elevation of celebrities is an unfortunate type of religion. Elevating celebrities amounts to debasing ordinary people and calling them nobodies. Not a good thing.
      • 5 Years Ago
      Rick to me sounds like one of those who watches Glenn Beck 24/7.
        • 5 Years Ago
        I live in Vancouver - don't watch TV at all and as far as I know Canada doesn't get Fox.

        doesn't matter though - lets all live like leonardo and everything will be fine
      • 5 Years Ago
      All the movie stars bought a Prius. It was the easiest thing to do to get green cred.

      Movie stars are by definition posers, fakers and hypocrites (the original greek word from which "hypocrite" is derived means "actor")
        • 5 Years Ago
        "That's what movie stars do."

        "Hollywood is bad Mel - it's just bad."

        I'm glad I can come to ABG for such refined and considered opinions that in no way at all condemn people based on their professions or where they live.
        • 5 Years Ago
        When you board your private jet - pull your cap down real low

        http://x17online.com/celebrities/leonardo_dicaprio/x17_xclusive_save_the_planet_fly_private-11032008.php

        anybody who flies in a private jet and then lectures about saving the planet qualifies as a gold star hypocrite
        • 5 Years Ago
        I'd be very surprised if he doesn't live a life of exquisite luxury. That's what movie stars do. I'd be surprised if he doesn't jet set around the world and have a carbon footprint of roughly 1000 times the ordinary man in the street. Maybe I'm wrong, but it's the usual thing with these pseudo-green superstars.
        • 5 Years Ago
        wrong Mel , wrong wrong wrong.

        It's all fake. Poor boy is famous so he has to pollute and yet even now he's trying to increase his useless fame by making more movies and then - what a shame, he'll have to pollute more.

        Nuts is nuts - pollution is pollution - fake is fake.

        He's part of the problem Mel (if there is a problem) and if there isn't really a problem, then he just another Hollywood pretty boy saying "look at me"

        Hollywood is bad Mel - it's just bad.
        • 5 Years Ago
        okay - you convinced me fitfan. I'm going out now to get a hummer with an "Earth FIrst" sticker on it, then I must book my next 5 flights to wherever the next 5 international film festivals are because we must support the message of a new green future ... or maybe it's better if I take the private jet instead - wouldn't want to lose luggage and perhaps just to save the planet that much more, I'll refurnish my fabulous homes in Manhattan, California and Europe in some new minimalist low carbon furniture.

        Oh yes - and don't forget to do your part too! we must save this planet before it's too late!
        Buy a Prius today!
        • 5 Years Ago
        Rick,

        Please take your meds before posting.
        • 5 Years Ago
        With respect to DiCaprio, he's been very active with this whole ordeal for quite some time. To imply he's a "poser" or a "fake" or a "hypocrite" because he's a movie star is blatantly "ignorant..."
        • 5 Years Ago
        Okay - here's a green premise for you hollywood idol worshipers. It's time to get real and get consistent.

        Western lifestyle is unsustainable as it is. Even more unthinkable is spreading that lifestyle around to the 7 Billion on the planet today. Hollyweird is the principal advertiser to the world of the western lifestyle of opulent jet setting luxury. Me first and me best is the message. And no, the hardly watched 11th hour thing doesn't absolve anyone of their sins.

        Green is what this site is supposed to be all about - green means sustainable - green and hollywood are mortal enemies.

        Pick a side, you planet destroying, pretty boy worshipers!

        - or maybe I'm completely out to lunch on this stuff. I don't mind being proven wrong, but I believe I'm 110% right on this whole concept.
        • 5 Years Ago
        Jealous Rick? Taking cheap shots at hollywood? It should be pretty obvious that it is practically impossible for a superstar of his fame to use any kind of public transportation. He could also go about his life of luxury without giving a damn about the environment. He's famous for being cute and not green after all. Jet still he tries to inspire people to be more aware of the environment, and in Fiskers case successfully so! In my humble opinion certainly more valuable a contribution than posting stupid negativity on blogs like this.
        • 5 Years Ago
        @Rick

        dude - you come off like a don Quixote! I hope you're not watching any movies, otherwise you are the hypocrite. And don't tell me about foreign films and stuff, by your logic they all come from a "sinful" place. You might also consider relocating from Canada. A lot of the "Hollywood" movies are made there these days.
      • 5 Years Ago
      wow its hilarious how much a bunch of landlocked hicks hate Hollywood and yet know nothing about it and have never met anybody from there, I guess thats why they watch Beck and believe his hatefilled rubbish
        • 5 Years Ago
        As a land-locked hick, this comment offends me. I have never watched Glenn Beck.
        • 5 Years Ago
        You guys missed the point by a mile - The article commended the guy for his green living ways. It just isn't true. I gave you pictures. You're all in deep denial on this.
        • 5 Years Ago
        well so am I, but at least I don't waste my life hating people I've never met for trying to do some good for the world.
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