Triumph and TAG Heuer have joined forces to create a one-of-a-kind Bonneville Heuer motorcycle. Inspired by Steve McQueen and the Porsche 917 K that the famous actor, racer and motorcycle rider piloted in the classic film Le Mans, the Bonneville Heuer is painted up in the classic Gulf Oil blue and orange scheme and will be used for promotional purposes.
McQueen famously wore a Heuer Monaco watch in the aforementioned silver screen race drama and was a renowned Triumph enthusiast. Says Neil Morley, Triumph's Head of Brand Communications:
As much as we'd like to tell you this will be an optional color choice for the production Bonneville, that's not currently the case. If you like it as much as we do, perhaps a phone call to your local Triumph dealer is in order.We are delighted to play our part in this exciting project. The Triumph Bonneville and TAG Heuer Monaco are both timeless masterpieces, celebrating their respective 50th and 40th anniversaries this year. We also both have a natural connection with Steve McQueen, who famously wore a Monaco watch in the film Le Mans and was renowned for his love of our bikes, making this a very natural collaboration.