Can a Hummer be green? The brand that most obviously represents American excess in the minds of environmentalists – though Hummer's vehicles aren't actually worse than any other large SUV – has seemingly been fighting off its negative stigma since shortly after the introduction of the larger-than-life H2. Part of the brand's hopeful transformation includes giving each model a flex-fuel variant, and the latest application of that principle is seen on the 2010 H3 and H3T.
Interestingly, the engine that gets the E85 capability is the largest and most powerful option: the 5.3-liter V8 as fitted to the top-level Alpha series – not the slightly more fuel efficient inline-five. In any case, anyone who ticks the V8 box on the options list will be blessed with 300 horsepower, 320 lb-ft of torque and the ability to pump ethanol into the tank if he or she should so desire.
Not green enough for you? Baby steps, people... Hummer CEO James Taylor (no, not that James Taylor) promises bigger eco steps in the near future, saying, "This is just the first step in Hummer's evolution to offer responsible, yet highly capable all-terrain vehicles. Future models will be lighter, more efficient and will continue to offer the best blend of off-road capability and on-road performance."
In related news, the 2010 Hummer H3 and H3T will be offered with three new premium exterior colors for 2010: Red Rock Metallic, Silver Stone Metallic, and Canyon Metallic. Huh, no green? Each of the three new hues can be seen in our photo gallery below, and you can view the official press release after the jump. Enjoy!