The Chevrolet Volt isn't scheduled to hit the market for another whole year, but there's so much anticipation for the vehicle that some are already asking if The General will try to make a brand out of the Volt name. The answer, according to Brent Dewar, Chevy's chief of global operations, is no:
While other models in GM's lineup are likely to get their own versions of the Voltec powertrain, those vehicles won't fall under the Volt brand name. Toyota, on the other hand, says it is considering extending the instantly recognizable Prius moniker to a whole family of hybrid vehicles that may include a smaller coupe and a larger MPV.Our thought is to take the Volt technology to other products... The Volt was the original vehicle that we started, but I wouldn't see that as a brand marketing direction for us.