• Nov 6, 2009
BMW 535i Gran Turismo – Click above for high-res image gallery

Yes, you read the headline correctly. BMW has filed a patent for a "Method for Systematically Identifying Technology-Based Solutions." Broken down into non-lawyer speak, BMW thinks it has identified the ways in which technology can solve problems. In other words, they want to patent the methodology behind technological problem solving. Which is a bit like patenting the scientific method. Put another way, this is so loaded with high-on-their-own-supply corporate hubris we have a hard time swallowing, let alone believing.

Does the patent actually, you know, do anything? Hard to say, as we're not patent attorneys (or even patent clerks) and the language is a little dense. But, we can point out that this particular patent was filed by BMW in August of 2008, while the 5 Series GT officially debuted at Frankfurt in September of 2009. Also, when did our X6 M review go live?




[Source: U.S. Patent and Trademark Office via SWDELaw]


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    • 1 Second Ago
  • 23 Comments
      • 5 Years Ago
      >> BMW thinks it has identified the ways in which technology can solve problems. In other words, they want to patent the methodology behind technological problem solving.

      Nice try, but no. They've created a software application that saves time by helping to identify solutions to technological problems that involve various different and distinct subsystems (such as you'd find in a car).

      The key paragraph in the patent applications says this: "The field of vehicle manufacturing is one example where there tends to be many different ongoing development efforts across numerous different technological areas. These efforts are typically engaged in by different development teams with little or no contact between each other, despite the fact that their efforts may overlap from time to time."

      Every car company on the planet is grappling with the same problem, and it's getting worse as manufacturers seek to shorten the time from product concept to production. So BMW has designed a software/database application to help identify solutions faster. I'm willing to bet that most other car companies have their own systems, or at least are working on them.


      • 5 Years Ago
      Someone patent the Alphabet, so they can not write it down. Or someone patent stupidity so they can not keep with this thing.
      • 5 Years Ago
      Their "patentable" creative technology doesn't work. I owned a 7 series for 7 problem plagued years.
      • 5 Years Ago
      BMW. I love what you make, but seriously, stop it. It's bad enough you claim whatever you make is "The Ultimate Driving Machine", but now you guys are going to hurt yourselves. I feel like I should take the crayons away from someone in your marketing dept.
      • 5 Years Ago
      What has BMW solved lately that is so groundbreaking that they deserve to patent the method behind the formula of getting there?
      • 5 Years Ago
      It's hard to still be a BMW fan
        • 5 Years Ago
        +1, BMW is no longer the brand that I once fell in love with.
      • 5 Years Ago
      Well to be fair BMW is just *applying* for a patent. Whether or not it'll be granted the patent is another story.
      Carlos
      • 5 Years Ago
      April Fools?
        • 5 Years Ago
        @Carlos
        I'd say november trolling...
        • 5 Years Ago
        @Carlos
        If you came to a car blog seeking real journalism, the joke is clearly on you.
        • 5 Years Ago
        @Carlos
        "Does the patent actually, you know, do anything? Hard to say, as we're not patent attorneys (or even patent clerks) and the language is a little dense."

        So you're bashing BMW for getting a patent you don't know what it does? This article is not only biased, it's also misinformed. Nothing about this is journalism, just plain old amateur blogging.

        Next writer please.
      • 5 Years Ago
      What's so good about the Gran Turismo?. It just seems like a large hatchback to me. The old Rover did this many years ago with the V8 SD1 and the 800.
      • 5 Years Ago
      BMW's claims appear to be to a "method of identifying" or a computer program implementing the method. They will have a hard time getting that patented, at least in the US and Canada, since the claims aren't tied to a particular new physical thing and there's nothing physical being changed. The patent office isn't granting patents anymore for identifying things unless there's an additional step after the identifying to effect a change in something physical, or you're patenting a new kind of device that does the identifying.
      • 5 Years Ago
      I just barfed on myself, that's how outrageous this is.
      • 5 Years Ago
      if their latest cars are products of this, they can have the patent. anything to keep good manufacturers from making those types of abominations.
      pitiful.

      several of their concepts recently are pretty cool in thinking outside the box and thats probably what it is in reference to. still, someone has been looking in the funhouse mirror.
        • 5 Years Ago
        yep, i was just thinking "gosh the gran turismu is fugliness on wheels", just didn't want to bash off-topic
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