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BMW has substantially cut the price of its Sirius Satellite Radio factory option from $595 to $350 on select 2010 vehicles (excludes 5 Series, 6 Series and X3) while also adding functionality. Customers who choose Sirius will continue to receive "The Sirius Everything" package for one year, along with some of the most popular XM channels available including Oprah Radio, XM Public Radio and several sports channels.

Beyond cheaper hardware and expanded channels, BMW and Sirius have also made the satellite radio more user friendly. Users can now view the channel list as a channel name, artist and a new "Instant Replay" function allows you to replay a favorite song or program. You can also choose favorite songs and receive an alert when one of your favorites is being played, which is one of those good ideas somebody should have thought of long ago.

Anyone who has ever priced out a Bimmer knows that options can be a pricey endeavor, so lower satellite radio prices is sure to be welcome news to BMW buyers. We're wondering if other automakers will soon follow suit and also drop the price of their satellite hardware. Subscriptions to the now combined Sirius/XM service aren't exactly flying off the shelves, and a lower cost of entry to the hardware in cars can only help.

[Source: BMW]


Woodcliff Lake, New Jersey – November 2, 2009... BMW announced today that its SIRIUS satellite radio factory option has been enhanced with an expanded channel line-up and a price reduction for 2010 model BMW cars and Sports Activity Vehicles™ in the United States (excludes 5 Series, 6 Series, and X3). When ordering the SIRIUS option from the factory, the price has been reduced from $595 to $350, and continues to include a pre-paid one-year subscription to "The SIRIUS Everything" package.

The SIRIUS option will now include "The Best of XM" package, featuring popular XM channels including Oprah Radio , MLB Home Plate, NBA and NHL games, The PGA TOUR Network and XM Public Radio.

Additional features have been added to enhance the user experience and can be accessed via BMW's 4th-generation iDrive interface:

* The channel list may now be displayed as channel name, artist and song title.
* Artist and song title listings give listeners a "sneak-peek" to what is currently being played on the channel line-up.
* Channel surfing is now made easier by the provision of Direct Channel Input.
* Instant Replay allows users to time shift / replay a favorite song or program.
* Favorite Alert will notify users when a favorite artist, song, or game is being played.
* Traffic Jump allows users to automatically tune to the traffic message of a chosen metro area when the message becomes available to avoid missing important updates.

Vehicles not equipped with the iDrive controller will still have the Traffic Jump and Direct Channel Input features added to the feature set for 2010 when ordered with the SIRIUS option.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 87 MINI passenger car dealers, and 31 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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    • 1 Second Ago
      Davey Hiltz
      • 1 Month Ago

      Davey Hiltz
      • 1 Month Ago

      I love my sports radio! That's great that they're going to cut the price on that. I'm dropping about $20 a month on mine, but it's pretty good quality. I love listening to the games on the way to work, helps me get ready for the day.


      • 5 Years Ago
      I've decided to drop XM now that Pandora is available via my cellphone. Only problem is successfully dropping XM. It's like cancelling AOL a few years ago. The process will take about a month over several phone calls because they hang up on you.
      • 5 Years Ago
      Umm Howard Stern is more popular than Oprah on Satellite, Oprah is only on once a month on her channel.
      • 5 Years Ago
      let me know when car makers cut NAVIGATION 41% lol
        • 5 Years Ago
        Then it will only cost twice what an aftermarket solution does...
      • 5 Years Ago
      Here's hoping they soon drop the price to retrofit pre-2010 models. I'd opt for satellite radio in my E91, but I don't want a separate unit and I'm not about to pay BMW's $900 charge. (Wouldn't it make sense for Sirius to subsidize these installs in return for, say, signing up for a three-year subscription? You know, the cell phone model ...)
      • 5 Years Ago
      The fact that BMW charges for satellite radio is another example of how they rip people off by charging for so many options that are standard in other manufacturer's vehicles, often ones at much lower price points.
        • 5 Years Ago
        No, it's a general marketing tactic they use. It's not just satellite radio. It's things like folding rear seats, paddle shifters, lumbar support(!). They abuse their reputation to rip people off but the BMW lemmings keep buying them. I've driven quite a few BMW's and find them to be overrated on many fronts. Other cars offer a great driving experience without charging extra for features that should be standard on an entry lux vehicle.
        • 5 Years Ago
        I'm glad you feel that way. People should just stop buying BMWs - they're a complete ripoff. Sure, the engines, the suspensions, the steering, the switchgear, the seats, etc. -- you know, the stupid things that go into creating the driving experience -- are all superb, but what the hell point is a car if it doesn't include satellite radio at no additional cost!

        [You remind me of the reviewer in the Globe and Mail this week who gave poor marks to the 328 xDrive Touring (wagon) because he didn't think much of the cupholders and it didn't come with DVD screens for rear-seat passengers.]
      • 5 Years Ago
      They can still keep it. It's still mediocre and now you're paying for it, commercials and all. Just say no to useless expenses.
        • 5 Years Ago
        I don't find it useless.
        • 5 Years Ago
        I went from being a huge Sirius supporter to thinking it was a waste of money overnight when their new merged channel lineup revealed that they killed half of the channels I liked and overlaid XM channels on the other half. Oh, and when they raised the prices.

        Honestly, harddrive or MP3 player integration is much more worth the money for me at this point.
        • 5 Years Ago
        Obviously you've never subscribed to satellite radio. If you had, you would have a different opinion of it and most likely you wouldn't be able to live without it. But nonetheless, myself and over 18 million satellite radio subscribers would beg to differ with your opinion.
        • 5 Years Ago

        I have three Sirius subscriptions (one in my car, one in my wife's car, one for my wife's desk at work). I will not be renewing my subscription for a fourth year. My next door neighbor cancelled her subscription after two years for the reasons I stated above.

        Frankly, "Funny in the Morning," isn't and I don't need two trance channels instead of one tance, one breakbeat. They brought Backspin back, which is good, but not enough to offset the increase in pice and decrease in services. I love Jason Ellis, but not enough to make up for how pissed off I am at the other changes.

        So, yeah, some of us can happily go back.
      • 5 Years Ago
      With the booming populairty of Ipods, smartphones etc, Satellite radio is dead. Here's an example, I have the friend that has Pandora on her I-phone and listens to it in her car. She rarely listens to the radio, as she says" I prefer my own music"
      • 5 Years Ago
      My Accent SE came with satellite radio free.
      • 5 Years Ago
      How about free?
      When you spend the kind of money that you do for these cars, especially the 7 Series, this should be a no cost option.
      It is insulting to charge your customer for satellite radio and rear air bags when they are spending almost 6 figures on your car.
      • 5 Years Ago
      Ummm, why didn't they think of the favorite song before? Well, they have. My Sirius aftermarket unit has been doing that for years. Another reason the OEM solutions are crap. Get your head out of your ass. Stop charging so much for it and make it more functional. $350 is still price gouging.
        • 5 Years Ago
        True, it still may be price gouging. But do you seriously think someone who's buying a BMW will quibble over a couple hundred bucks? Not to mention the price of all BMWs is much higher than it needs to be. Beemers are good quality automobiles, but not that much better to justify the cost. But BMW can get that price as long as people keep ponying up the big bucks to maintain their image of being wealthy (whether or not they actually are LOL).
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