- Nov 4, 2009
Ram considering new mid-size unibody pickup to replace Dakota
2008 Dodge Dakota - Click above for high-res image gallery
In a rambling presentation that presented almost nothing of any value, Fred Diaz, CEO of Chrysler's newly-created Ram brand, did drop at least one little tidbit in passing. Currently the Dodge truck offerings consist of only two vehicles, the full-size Ram and the mid-size Dakota. The long-term fate of the Dakota has been the subject of much speculation but one of Diaz's slides did mention that Ram was considering a replacement. The key word was "considering."
Interestingly, the possible replacement would be based on a unibody platform which in all likelihood would be derived from the new Grand Cherokee/Durango architecture. That would be a big departure for Chrysler – jumping into a vehicle type that currently consists of only the slow selling Honda Ridgeline. If Chrysler were to build this vehicle, it would make sense to do something to differentiate it from the big Ram, and perhaps with the right styling and powertrain – perhaps something like the Rampage concept from 2006 – it could be more successful than the Honda.
The current Durango will remain in production until mid-2011 and the new truck, if approved, would not launch until at least then.