2007 Dodge Ram BFT Concept - Click above for high-res image gallery
In addition to the passing note about considering a unibody replacement for the slow-selling Dodge Dakota, Ram CEO Fred Diaz said (with conviction...!) that they are strongly considering entering the heavy-duty 18-wheeler market with the Ram brand.
Interesting, no? The consumer-grade pickup that popularized the big rig styling on a smaller scale might make the jump up the ranks and into the heavy-hauler market. In the past, Dodge has teamed up with both Sterling and Freightliner – both of which are big players in the large truck marketplace – and the Ram brand is sure to keep up its current partnership with heavy truck engine maker Cummins. In other words, it might not be as big a leap as you may at first think to see a Ram-badged 18-wheeler rolling down a highway near you within the next few years.