• Nov 4, 2009


Much has been made of Chrysler's apparent lack of new products for the 2010 model year. Suffice it to say, while there are big things in store for Chrysler, they will take at least another year to get into production. For instance, while removing the unsightly strakes from the hood of the unloved Sebring sedan and convertible is a nice gesture, it's not nearly far enough to make the car suddenly competitive with its chief rivals in the ultra competitive mid-size sedan arena.

Not entirely surprisingly then, Chrysler is trying its best to add a few reasons to purchase its current models before the major changes happen in the next few years. Each of Chrysler's current nameplates – 300, Town and Country, Sebring and PT Cruiser – get Special Editions that will hit the market in the first quarter of 2010.

First, the 300 is slated to get a complete redesign later on in 2010, probably as a 2011 model vehicle. Regardless, the current 300 will get a Sport Edition that's targeted at the youth market before the reboot button is officially pressed. The Town and Country gets a Fashion Edition and the Sebring gets an Ocean Edition (we have no idea what that means).

Lastly, the long-in-the-tooth PT Cruiser gets a Final Edition (finally final? Promise?) and the nameplate is not scheduled to live on past the 2010 model year. So, if you want one... better hit your local dealer post haste. As a parting note, Chrysler never actually mentioned it, but take a good look at the new Chrysler 300 brochure at the top right of the image above – that doesn't look like the current 300 grille, does it? Hint, hint.


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  • 33 Comments
      • 5 Years Ago
      The Mercedes name couldn't save them so does anyone really think Fiat can? This ain't Europe and those little Fiats are ugly. Too much competition and too many Americans still remember the jokes and problems of the past. You can kiss that bailout money goodbye. I just hope the gov doesn't give them anymore. As a mopar fan and current cuda owner it's sad to watch.
        • 5 Years Ago
        The partnership (Daimler takeover) had it's problems and most consumers have no idea about it, but the NAME associated with the brand is what I refer to. Seriously, are people going to buy a Fiat with everything they know or perceive about Fiat and Chrysler's current situation, over one of the many other choices?
        • 5 Years Ago
        Please check your history books. Mercedes is the reason behind the Chrysler being where it is today.
        • 5 Years Ago
        mercedes was NOT trying to save them, but to milk them.

        Fiat has reason to use Chryco but make no mistake, what is left of the original will be about 1/2 of what went into the deal. the rest will be fiat, not that its a terrible thing
      • 5 Years Ago
      Forecasts say that in 2011 Chrysler will be profitable again.
      21 new models and 2,8 million vehicles sold before 2014...

      I hope those analysts are deserving the money they earn
        • 5 Years Ago
        Probably the same analysts who thought that the housing market bubble would never burst, or that citi group stock was a good buy, or that subprime loans were profitable... you get the idea. I have high hopes for Chrysler but I honestly don't know what will happen to them.
      • 5 Years Ago
      They need new products.
      • 5 Years Ago
      Chrysler gets cutting edge engine technology, plus new gearboxes, electronics, and chassis, and Fiat gets a big car platform, a new six cylinder engine and access to dealerships and manufacturing plant.

      Seems like a good deal. And if in two years the price of fuel shoots up the company will be very well placed.



      • 5 Years Ago
      Chrysler's first priority should be improved quality. The greatest looking car in the world isn't worth a damn if it's sitting on the roadside awaiting a tow truck.
      • 5 Years Ago
      They've got a steep hill to climb, keeping car buyers interested until the Fiat products arrive. I haven't heard much good out of that six-hour death march of a presentation today, something that could have been done in two hours..
        • 5 Years Ago
        The more you have problems, the more you need to talk to media.

        Otherwise, you let the product and sales do the talking to the Customer.
        • 5 Years Ago
        @ JohnH: Your philosophy is presumably why our current government is popular and working so well? Sadly, I don't thing Chrysler are going to make it.
      • 5 Years Ago
      Grab them while you can chances are Chrysler won't survive till 2011.
      • 5 Years Ago
      I didn't know that youth actually consider purchasing 300. That is a shocking surprise.
        • 5 Years Ago
        "Daimler's strategy was to discount cars hoping that money-conscious people will buy them."

        There, fixed it for ya. The original brain trust at Chrysler in the 90's would have never done this. But they were chased away by Daimler, who not only replaced them with lousy leadership but took all there development money too. I have hope though. So far, Sergio and company has shown that they are not Daimler.
        • 5 Years Ago
        Why is there so much hate for the 300? When it first came out, it was with great fanfare. According to Wiki, It was Motor Trends car of the year in 2005 and on C&D's top ten list for 2005 and 2006. It won North American Car of the Year in 2005. This was not that long ago.
        • 5 Years Ago
        Youth don't consider buying the 300. Too big. Too expensive. Too much of a gas guzzler. Chrysler is smoking dope if they think this will work.
        • 5 Years Ago
        Riverblue,

        I reviewed the whole threat (mind you, written in response to me), and see no a single word of hate or even disrespect towards 300. The discussion is about strategic decisions Chrysler makes, not about this particular car. Chrysler management yet again show their disconnect from reality. 300 is simply not a vehicle youth will go after, even if you slap "sport" on it. In fact, it's going to look utterly silly with "sport" on its trunk, just like those idiotic Grand Caravan "sport edition". Targeting youth implies pumping money Chrysler don't have into a sink-hole. It is a wrong demographic cohort to target. Waste of money. That's why Chrysler is in the situation it is, because it is led by a gang of imbeciles.
        • 5 Years Ago
        Riverblue,

        Perhaps I can explain it from my viewpoint. When 300 was released in 2004 I said to myself, wow, that is beginning of new era for Chrysler. A car that looks like a $50,000 car, drives like a $50,000 car cost just $30,000. Incredible. Then, I waited for another miracle, and it didn't come. Chrysler blew it.

        Next, Chrysler released its Jeep Commander. You see it, and you ask yourself "was there anyone in a right mind involved in making that car". An ugly, design-challenged box, meant for 5 people, by made with 7 seats, effectively making last two rows unusable. "Gee, what were they thinking?" you ask. Then came the new Grand Cherokee that looked more dated than the model it replaced. The outgoing model looked more modern and refined than the model that replaced it. Where is the logic? Then came Avenger and Sebring. At the end, it released its Grand Caravan with a design recycled from the 1993 model. It looks horrible, it feels horrible, it has terrible interior and mechanics. It falls apart as soon as you take it from the dealer's lot. At least, at the very least they could have made it better looking. No, Chrysler decided to create the cheapest peace of crap on the market, sacrificing everything to it - quality, fit and finish, performance, economy and looks. In 2007 it decided to cut expenses and laid off most its R&D staff. Dude, these are the people that make new things. Don't you want to have them around? Apparently not. Chrysler decided to shaffle crappy vehicle down consumer throats by putting more and more incentives on the hood. That's a hell of a strategy.

        Chrysler has nothing on the horizon. 300 is 5 years old now. Competitors did a full cycle by now, releasing all-new generations of cars 1-2 years ago. By the time the face-lifted 300 appears on the horizon, its competition will release another generation of cars. Chrysler's strategy was to discount cars hoping that money-conscious people will buy them. No, there is Hyundai and Honda. Chrysler fares behind competition in every category, every single one of them. The Chrysler of the 1990s is dead, and 300 was the last vehicle it made. The Chrysler of 2000 makes ugly, cheap, unreliable, inefficient cars with bad interiors.

        Chrysler dealers know it's going down behave like the sale they make is the last sale they will make to you, so they act as dirty used-car sales people. It is horrible to buy or service at Chrysler now.

        Fiat will save it? That is questionable. Fiat is the worst Europe has to offer. By itself, Chrysler stopped development in 2006. To put it simple, there will be no original cars coming from Chrysler in any foreseeable future. Recycled Fiat? Did you see it? 500 looks sort of OK, but it is a niche car. The rest of Fiat looks like cheap cars made 15 years ago. Quality and satisfaction ratings reflect it. Fiat is consistently at the bottom of satisfaction ratings. In fact, in 2009 in Europe of all makes Chrysler was second worst, and Fiat was The worst make. Do you think Fiats will fly off the lots here? I doubt it.

        Why are some negative towards Chrysler? Because this is the company run by a bunch of degenerates. That is simple. In 6 years they manages to run the most promising American automaker to the ground. It has no plans for recovery. None (otherwise it would keep some of its R&D staff, don't you think)? It's only plan is to get bailouts and hold on to their jobs for as long as they can.
        • 5 Years Ago
        I see. It's all in targeting proper demographics. Thanks for sharing.

        Next time I am approached by a company making hygiene products for women, I'll let them know that to expand, they just need try the marketing towards men. 'cause you know, the key is not in a product fit, but in targeted marketing.
      • 5 Years Ago
      Showrooms Q4 2010? Chyrsler has got to have the most dated dealer network out there (though I know this is dependent on individual franchisees). Does this imply a massive corporate reinvestment in the showroom interiors, or is Chrysler requiring its franchisees to invest in their properties when sales are already crushing them? As an architect, I'm just curious to see what the redesign of dealerships borne out of an American-Italian partnership will look like.

      (Oh and as a 30-year-old who just bought a new car, there is no way I would have considered ANY Chrysler product. I hope this changes with Fiat.)
        • 5 Years Ago

























































        I doubt your opinion of Chrysler is in the least bit important to anyone that owns one or is thinking of purchasing one. But I'm sure its that important in your world.








      • 5 Years Ago
      why does this picture compilation thing look terrible??
      shouldn't they be doing everything to boost their image and perception of quality?

      this thing does not help. don't they have someone who is slightly competent in photoshop to make this? i said the same thing when jeep released those images of their proposed new GC awhile ago.
        • 5 Years Ago
        what i'm saying is a european or asian car company wouldn't be caught dead releasing something that looked like this
        • 5 Years Ago
        Perhaps it's actually a carefully calculated plot. See, either it shows that they've fired all their powerpoint presentation people, which shows their willingness to make deep cuts, or it shows that they're rushing and didn't have time to make it look decent, because now they're such a fast-moving company.

        Unfortunately, it just makes them look stupid and/or lazy.
      • 5 Years Ago
      I wish they would have shown us some designs buti really want to see the new chrysler logo in detail besides some crappy photoshop image. There is a better picture of the "brochures" and they look like they are leather stiched..which is very nice but that might just be printed on there tho. Also, will someone please speculate about the 300 brochure..the hint hint.. its not the same grill..but is it possible Chrysler Co is just using that same front page design or is that the grill of the next 300? I'm also really upset because NOTHING was mentioned about the 200c which i really want to buy. I can only wait so long... but I'm happy that all the "leaks",well almost all of them, were wrong. Let's some real product pictures & info!
      • 5 Years Ago
      oops. Lower left.
        • 5 Years Ago
        Yep. Although that's a Lancia showroom seling Lancia-badged Chryslers.
        • 5 Years Ago
        Wait, nope, still wrong. I said it was a Lancia dealer due to the giant Lancia banner behind the 200c, but didn't even notice the (now outdated) Chrysler logo behind the Lancia.

        Also, just want to put this out there: the Chrysler-Fiat guys are pretty terrible at making Powerpoint presentations; I've seen more professional stuff in high school chem classes.
        • 5 Years Ago
        Chryslers with Lancia badges. Yeah, that'll work - the same way rebadged Subarus and Trailblazers worked for Saab.
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