- Nov 4, 2009
BREAKING: Dodge to end Viper production in July 2010, new car in 2012
2009 Dodge Viper ACR - Click above for high-res image gallery
At the Chrysler business plan meeting this morning, Ralph Gilles, CEO of the Dodge car brand, dropped big news on the Viper. After going back and forth for the past 18 months on what to do with Viper, Chrysler has decided that production of the current Viper will end in July 2010. Before that happens, 500 final cars will be built that, according to Gilles, will be the most special Vipers ever. Gilles explained that the company wanted to preserve the value of existing Vipers by not continuing the current generation indefinitely. He didn't give any details on what would be special with the final 500 cars.
However, Viper fans need not mourn yet. Gilles revealed that an all new car is being developed with a launch targeted in 2012! Even better the Viper will be getting some help from Chrysler's new Italian colleagues... and lets not forget about a certain Fiat outpost that uses a yellow-and-black Prancing Horse for its logo that's based in Maranello. Let's just hope they keep the Viper's elemental nature in the new generation.