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New Chrysler logo filed with the U.S. Patent and Trademark Office

Tomorrow, we'll get the official skinny from Chrysler on what the automaker's product plans are over the next few years. As the Fiat-directed new (and new again) Chrysler looks to break free from the shackles of mediocrity and reinvent itself, a filing at the U.S. Patent and Trademark office appears to confirm an Allpar report published earlier this month, showing the new winged logo that will presumably adorn cars coming from the Chrysler division. The look is sleeker and clearly more modern than the previous winged logo, which incorporated the old Chrysler seal. The new one has an almost Aston-esque vibe to it, featuring "Chrysler" embossed in a blue emblem centered between the outstretched wings. Allpar also reports that Dodge cars will ditch the Ram's-head logo for something all their own as well. We've got a feeling everything will be revealed during Chrysler's marathon six-hour press briefing tomorrow, so stay tuned for more. Thanks to Mike for the link!

[Source: U.S. Patent and Trademark Office]
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    • 1 Second Ago
  • 67 Comments
      • 5 Years Ago
      Let the products speak for themselves.
      • 5 Years Ago
      Walter P. Chrysler and the Dodge brothers, spinning in their graves.
      • 5 Years Ago
      Bring back the Fratzog for Dodge.
        • 5 Years Ago
        Couldn't agree more. Fratzog should have been on that R/T Classic pack for the Challenger already.
        • 5 Years Ago
        Yes, Fratzog FTW!
      joe wood
      • 5 Years Ago
      I had to sue them because of the lemon law. I won the case and now they won't pay. I wouldn't buy a bicycle from them. NEXT?
      • 5 Years Ago
      It deosnt matter how good the trucks and SUV's are.They can't live on that and their Jeeps.Thats why they went bankrupt.Hopefully,FIAT can teach them how to build good compact,midesize and full-size cars that people want,not a logo -.-
      dwmh1313
      • 5 Years Ago
      You can wrap a pile of crap in the prettiest paper with the lovliest of bows, but it is still just a pile of crap...
      • 5 Years Ago
      I think they should work on building a car that will operate without fossil fuels and is actually worth the price.

      A fancy logo doesn't mean squat, build a car and then worry about the fru-fru crap (car, crap without the P).
      pythonfan96
      • 5 Years Ago
      That's one ugly logo! The one they have now is better!
      • 5 Years Ago
      Fix
      It
      Again
      Tony
      • 5 Years Ago
      all this grip about the new logo, you'd be surprised what changing brand image alone can do.

      New Logo + New products is in my mind a good idea.
        • 5 Years Ago
        Ultimately, changing your branding is a shallow attempt and, in many cases, is not necessary, especially if the NAME, the HISTORY, and the SAME WAY OF DOING THINGS remains.

        A better attempt in regaining customers is to make positive, meaningful, and EFFECTIVE changes that is reflected in how well your PRODUCTS AND SERVICES can COMPETE. This is where change will count and how you do your business in service of your customers creates the image more than having a flashy new brand will.

        I can think of no better example than Ford Motor Company. How often have they radically changed their logo?

        In the mid 1980s, they led the turnaround of the American automotive industry, and they did it through their products and services and not by trying to establish a new brand identity. Yet, they kept the same logo that was refined, not radically changed, in the 1960s/1970s.

        Cars that lead the way like the Taurus/Sable, Escort, Tempo/Topaz, Thunderbird/Cougar and the Continental Mark VII were what helped Ford turn around and return to profitability and recovering market share ahead of Chrysler and General Motors.

        If you want to change your image for the better, change your substance for the better and allow a new, better image of yourself to come from that effort.

        Changing your image without having anything substantive to reflect that change is a facade that your customers will see right through and understand that you're still the same as before beneath the new surface.
      • 5 Years Ago
      Walter P. Chrysler and the Dodge brothers, spinning in their graves.
        • 5 Years Ago
        Yes, they're probably spinning. But I don't think new logo is the reason.
      • 5 Years Ago
      I prefer the current one.
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