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Todd Jamison is given a new Hyundai Elantra Touring – Click above to watch video

More than a million-and-a-half people have watched an BMW X5 driver from Ontario, Canada make the tiniest of parking errors: hitting the gas instead of the brake and driving on top of two other cars. Turns out Hyundai Auto Canada was one of those 'people.'

One of the cars crushed by the X5 was a 2004 Hyundai Elantra belonging to Todd Jamison – a car that he had finally finished paying off the month before the incident. To make him feel better after that little misfortune, Hyundai gave Mr. Jamison a brand new Hyundai Elantra Touring. Follow the jump to see Jamison getting his reward, and the botched parking job that led to it. Now we're just waiting on the maker of the blue car to step forward... Thanks to everyone for the tips!

UPDATE: The woman responsible for playing monster truck derby with her X5 was identified the day after the incident when she returned to the scene and was recognized by an Extreme Fitness employee whose car was the other one crushed. She has been charged with failing to remain at the scene of an accident.

[Source: Hyundai Auto Canada]





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  • 53 Comments
      • 5 Years Ago
      I'm surprised no one has commented on the ease the BMW climbed over those parked cars, with seemingly little damage to itself. A good demonstration of the BMW's offroad capabilities. LOL

      • 5 Years Ago
      I think the blue car WAS the Hyundai. The other car appears to be aNeon.
      • 5 Years Ago
      OMG Haha I met this guy at a McDonald's this past Friday HAHA It was 1AM me and my friends were going to grab some food in the middle of the night, this guy and his pal (he was wearing the very same clothes haha) were rambling on about how he was the guy who had the Hyundai and how Hyundai got him a new one. I didn't believe it was him until I just saw his face right now, that's hilarious haha

      Small world we live in (well, I do live in Toronto, so I guess it narrows it down :P)
      • 5 Years Ago
      That man right there is going to be a loyal customer for the rest of his life (probably). I loved how he was almost speechless.

      Way to brighten someone's day. Kudos to Hyundai.


      I wonder if this means Hyundais are decepticons? (see his shirt)

        • 5 Years Ago
        "Now we're just waiting on the maker of the blue car to step forward..."

        Isn't the blue car the Hyundai? Looks like an Elantra GT or as my friend likes to call it, the pseudo-Saab.
      • 5 Years Ago
      not the "AAAAAHHHHHHHH!!!! A NEW CAR!!!" response they were probably expecting but they should've known that, being a Hyundai and all... but great PR job nevertheless.
      • 5 Years Ago
      A different kind of car company, i am impressed at Hyundai for stepping up, even if its publicity, its a priceless moment. They spend millions on adverticing a year, this is the kind of ads we want to see, helping ppl out. Congrats Hyundai!
      • 5 Years Ago
      Class act, Hyundai.

      (Yeah, might have been done by Hyundai as a PR move, but rather this generous act than another AD on TV).

      As for that BMW woman, you live up to the BMW stereotype. What goes around, comes around. Karma never forgets.
      • 5 Years Ago
      The other car crushed was a rental; I imagine the rental company will just write it off.
      • 5 Years Ago
      May be it is just my bad luck that my Tucson spent almost 2 months all together during a 4 year year period just for the warranty repairs and that too one of them repeated trans-axle leak! And CR says Tucson is their most reliable car.
        • 5 Years Ago
        Second Highest rated Small SUV for reliability. You just happen to have a really bad one. =P
      • 5 Years Ago
      There's nothing wrong with his reaction. What do people expect, screaming/crying/fainting? Not everything happens like on TV.

      When I watch that video of the 'accident', I'm still galled that the woman simply drove away. Wrong, wrong, wrong...
      • 5 Years Ago
      Yo, did no one realize that the blue car's actually the Elantra (and the white one probably a Neon)? Just wanted to bring this up to the first page.
      • 5 Years Ago
      Hyundai seemed to move quickly on this idea. I've worked in the direct marketing community in Toronto for 25 years now and two things are evident with the Asian car companies that I've worked with (Hyundai, Nissan, and Subaru). They all move quickly and decisively and their marketing people seem to stay put for extended periods of time.

      I'll bet it would take one of the big 3 or 2 now North American manufactures a month to even consider giving away a car unless Oprah was involved and even then I'll bet that took a year to put together.

      Good for Hyundai. I hope some of our home grown companies take note.
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