• 42
2009 European Honda Accord Tourer - click above image for hi-res gallery

If you've been following the dust-up surrounding Honda's 2010 Accord Crosstour, you might therefore assume that Wednesday's announcement that the company plans to bring over its European-market Accord Tourer may have been motivated in part by early online reaction to the forthcoming five-door crossover. But as we suspected, t'aint necessarily so.

The Accord Tourer will hit U.S. shores later next year branded as the Acura TSX Sport Wagon, and as just about anyone in automotive product planning will tell you, new models aren't conceived that quickly – even if the vehicle in question is just a simple porting-over job from another market. There are emissions and crash-test certification hoops to jump through, suppliers that need to be contracted, dealers that need to be trained and marketing strategies that need to be built.

As spokesman Chuck Schifsky tells Autoblog, "Honda, as you know, is about as fast a reacting a product planning company as there is, but we don't react that quickly!... If our past is any indication, then us announcing the TSX wagon at this point shouldn't have been a surprise – we're notoriously known for bringing out a car and having it arrive in showrooms not long afterwards." Indeed, Schifsky is right – vehicles like the third-generation CR-V were seemingly in dealers within weeks of the public announcement and press launch. That said, Schifsky did admit that the timing of the announcement was moved up slightly for "strategic reasons," but he also said that those reasons had nothing to do with the Crosstour.

We asked Schifsky what the TSX Sport Wagon will look like when it arrives, and he told us that the car will not simply be the same as the European car. He admits he hasn't seen the finished product for himself yet, but he acknowledges that changes will be made to bring the design in-line with Acura's current styling language (read: it will receive a variation of the love/loath shield grille), and equipment levels will change to meet U.S. expectations. Given how much effort and money has been expended developing Acura's new corporate face, he believes it would be "foolish" to bring the Accord Tourer as-is, simply swapping the Honda badge for its Acura counterpart. Says Schifsky, "I would look to the U.S. TSX as an indicator as to what kind of equipment the car will have." Further, he advised us to examine the differences between the European-market Accord sedan and the Tourer bodystyle to look for indicators of what sort of changes the American market wagon will likely receive.

It's too early for Honda to reveal pricing for the 2011 model, but as the current TSX sedan starts at $29,310 and the 2010 Crosstour's price figures to be above a Accord V6 sedan (base price: $26,805), it's likely that there will be significant pricing overlap between the two models. Will there be any cannibalization? The Crosstour should lay claim to superior space and foul-weather capability thanks to its all-wheel drive model, but if the TSX sedan is anything to go on, the Acura will have superior driving dynamics, closer-to mainstream looks and a more desirable badge.

Either way, this one will be fun to watch play out...

I'm reporting this comment as:

Reported comments and users are reviewed by Autoblog staff 24 hours a day, seven days a week to determine whether they violate Community Guideline. Accounts are penalized for Community Guidelines violations and serious or repeated violations can lead to account termination.

    • 1 Second Ago
      • 5 Years Ago
      Personally, I couldn't care less what suddenly brought HondAcura to their senses, it's about bloody time. They could have sold me the previous version in '05 if they'd offered a wagon version on that platform, I drove a TSX sedan and was very favorably impressed, but wanted a more useful car. Now that Subaru has seen fit to discontinue my car (and a pox on that decision maker!) perhaps HondAcura will finally lure me in. 4-cyl+6MT please!
        • 5 Years Ago
        My concern was that they might take a page from Mazda's playbook and offer the wagon only with the V6+auto combo from the sedan. Audi has recently dropped the MT powertrain for the A4 Avant, and Acura might be looking to Audi as competition... hopefully they'd want to offer something unique rather than an Acura-flavored A4, but one never knows about their product decisions...
      • 5 Years Ago
      "There are emissions and crash-test certification hoops to jump through"

      When the new car in question is identical to an existing American model from the C-pillar forward, those hoops are very small indeed.

      But at least Acura giveth and not taketh away (see: IS300 SportCross).
      • 5 Years Ago
      "Given how much effort and money has been expended developing Acura's new corporate face, Schifsky believes it would be "foolish" to bring the Accord Tourer as-is, simply swapping Honda badge for Acura. Says Schifsky"

      after 20 years of smoking, you shouldn't quit, since you've spend so much time and money on it.... this is one of the most retarded trains of thought. The design sucks, get over it, move on.
        • 5 Years Ago
        Yup. How long will it take Acura to step up to the plate, admit the shield grill sucks, and move on?
      • 5 Years Ago
      No AWD?

      Not interested.

      Too bad, really.

      How about an AWD sportwagon based on the current TL?
      • 5 Years Ago
      I literally laughed out loud when I saw the first pic of the Crosstour in the photo gallery...
        • 5 Years Ago

        No worries. ;) My main annoyance with the Crosstour is its grill...I find it to be disproportionate.
        • 5 Years Ago
        erik1080, you know, I have to agree. That is the one thing (the front grill) that sticks out about the Crosstour - well, and maybe the back end seems odd shaped - however, I don't think it's that big of a deal breaker. Maybe its because I'm a woman - I think men care more about the exterior of cars than I do. I would say though that I wouldn't be caught dead in a PT Cruiser (well, maybe I would be caught dead because it looks like a funeral hearse!). I really don't need an SUV gas guzzler and I currently have a Honda Accord Coupe with V6 engine. To me, the Crosstour just adds more room for me to carry big things when needed, with a bonus of better "bad weather" driving since I live up North. So I kind of like the Crosstour.
        • 5 Years Ago
        Do you mind me asking why you laughed out loud at the 1st picture in the gallery of the Crosstour. I don't see what is so funny.
      • 5 Years Ago
      Check out the Elantra Touring. Pretty good car, if a little underpowered, at a non-luxury price.
      • 5 Years Ago
      Nice wagon.
      • 5 Years Ago
      " changes will be made to bring the design in-line with Acura's current styling language "

      Delusional thinking. Uh, OK. Don't forget to put some kind of shovel grill on the trunk area while you are at it. Just because they have done it that way, doesn't mean it's not incredibly stupid.
      • 5 Years Ago
      Not nearly as attractive as an Alfa 159 Sportwagon or previous gen Audi A4, but nice nonetheless> I'm a big fan of wagons, and given their dearth in theUS I welcome any new comers.
      • 5 Years Ago
      I really like the JDM/EDM Accord wagon, and it seems like the TSX is basically (exterior-wise) the JDM/EDM Accord sedan with the Acura grille slapped on. The TSX actually looks pretty handsome, so I have hope for the new TSX Sport Wagon.
      • 5 Years Ago
      Can we keep the Euro grille? Pretty please?
        • 5 Years Ago
        If someone knows where we can buy an euro accord OEM grill, please post the link here. Thanks a lot in advance.
        • 5 Years Ago
        "..but he acknowledges that changes will be made to bring the design in-line with Acura's current styling language (read: it will receive a variation of the love/loath shield grille)."

        The grille will be the same as the sedans' "Transformers"...

        Guess we're heading to Ebay for that better looking Euro spec grille.
        • 5 Years Ago
        no. honda's made it clear. because acura currently builds ugly cars, this car will be made ugly, as to not stand out and signal a change towards attractive designs once again. brilliant!
        • 5 Years Ago

        It's not Euro but a JDM lead thru Boom Plus Toys...

        Either way, far better in looks than the abominable Acura grille.


        Another JDM source...the Honda Accessories website


      • 5 Years Ago
      just a piece of advice from a long time autoblog follower

      when you reference multiple cars in a post about how they differ, you should have of the the various styling references

      as is, it takes even an experienced user of your website minutes to look up the info contained elsewhere on your website

      honestly, the whole image gallery system on you site is garbage, hijacks every browser know to man, wtf
    • Load More Comments