U.S. Acura TSX Sport Wagon not motivated by Honda Crosstour feedback

2009 European Honda Accord Tourer - click above image for hi-res gallery
If you've been following the dust-up surrounding Honda's 2010 Accord Crosstour, you might therefore assume that Wednesday's announcement that the company plans to bring over its European-market Accord Tourer may have been motivated in part by early online reaction to the forthcoming five-door crossover. But as we suspected, t'aint necessarily so.
The Accord Tourer will hit U.S. shores later next year branded as the Acura TSX Sport Wagon, and as just about anyone in automotive product planning will tell you, new models aren't conceived that quickly – even if the vehicle in question is just a simple porting-over job from another market. There are emissions and crash-test certification hoops to jump through, suppliers that need to be contracted, dealers that need to be trained and marketing strategies that need to be built.
As spokesman Chuck Schifsky tells Autoblog, "Honda, as you know, is about as fast a reacting a product planning company as there is, but we don't react that quickly!... If our past is any indication, then us announcing the TSX wagon at this point shouldn't have been a surprise – we're notoriously known for bringing out a car and having it arrive in showrooms not long afterwards." Indeed, Schifsky is right – vehicles like the third-generation CR-V were seemingly in dealers within weeks of the public announcement and press launch. That said, Schifsky did admit that the timing of the announcement was moved up slightly for "strategic reasons," but he also said that those reasons had nothing to do with the Crosstour.
We asked Schifsky what the TSX Sport Wagon will look like when it arrives, and he told us that the car will not simply be the same as the European car. He admits he hasn't seen the finished product for himself yet, but he acknowledges that changes will be made to bring the design in-line with Acura's current styling language (read: it will receive a variation of the love/loath shield grille), and equipment levels will change to meet U.S. expectations. Given how much effort and money has been expended developing Acura's new corporate face, he believes it would be "foolish" to bring the Accord Tourer as-is, simply swapping the Honda badge for its Acura counterpart. Says Schifsky, "I would look to the U.S. TSX as an indicator as to what kind of equipment the car will have." Further, he advised us to examine the differences between the European-market Accord sedan and the Tourer bodystyle to look for indicators of what sort of changes the American market wagon will likely receive.
It's too early for Honda to reveal pricing for the 2011 model, but as the current TSX sedan starts at $29,310 and the 2010 Crosstour's price figures to be above a Accord V6 sedan (base price: $26,805), it's likely that there will be significant pricing overlap between the two models. Will there be any cannibalization? The Crosstour should lay claim to superior space and foul-weather capability thanks to its all-wheel drive model, but if the TSX sedan is anything to go on, the Acura will have superior driving dynamics, closer-to mainstream looks and a more desirable badge.
Either way, this one will be fun to watch play out...



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Reader Comments (Page 1 of 3)
ASEVENSEE4 7:30PM (10/30/2009)
Can we keep the Euro grille? Pretty please?
Reply
zamafir 10:57PM (10/30/2009)
no. honda's made it clear. because acura currently builds ugly cars, this car will be made ugly, as to not stand out and signal a change towards attractive designs once again. brilliant!
James 6:20AM (10/31/2009)
"..but he acknowledges that changes will be made to bring the design in-line with Acura's current styling language (read: it will receive a variation of the love/loath shield grille)."
The grille will be the same as the sedans' "Transformers"...
Guess we're heading to Ebay for that better looking Euro spec grille.
ASEVENSEE4 8:11AM (10/31/2009)
I was aware that it said it was going to get that abomination of a grille.. I was just hoping that Acura would wake up and realize Acura needs a new design language, and that a fugly grille won't make this anything more than a Honda with an Acura badge/price premium.
ken_aisin 3:35PM (10/31/2009)
If someone knows where we can buy an euro accord OEM grill, please post the link here. Thanks a lot in advance.
James 5:32PM (10/31/2009)
@ken_aisin
It's not Euro but a JDM lead thru Boom Plus Toys...
Either way, far better in looks than the abominable Acura grille.
http://www.boomplustoys.net/jdm_tsx.shtml
Another JDM source...the Honda Accessories website
http://www.honda.co.jp/ACCESS/accord/exterior/frontgrill.html
xtasi 7:45PM (10/30/2009)
"Given how much effort and money has been expended developing Acura's new corporate face, Schifsky believes it would be "foolish" to bring the Accord Tourer as-is, simply swapping Honda badge for Acura. Says Schifsky"
after 20 years of smoking, you shouldn't quit, since you've spend so much time and money on it.... this is one of the most retarded trains of thought. The design sucks, get over it, move on.
Reply
Jared 2:30PM (10/31/2009)
Yup. How long will it take Acura to step up to the plate, admit the shield grill sucks, and move on?
RowFive 7:50PM (10/30/2009)
--"Schifsky did admit that the timing of the announcement was moved up slightly for 'strategic reasons,' but he also said that those reasons had nothing to do with the Crosstour."--
Yeah, right.
Reply
ken_aisin 3:45PM (10/31/2009)
+1
thewevel 7:50PM (10/30/2009)
damn it, i've been waiting for them to do this for years. of course they do it after i just bought a car
Reply
erik1080 7:55PM (10/30/2009)
I literally laughed out loud when I saw the first pic of the Crosstour in the photo gallery...
Reply
He is Psycho! 11:11PM (10/30/2009)
Do you mind me asking why you laughed out loud at the 1st picture in the gallery of the Crosstour. I don't see what is so funny.
Anon 12:57AM (10/31/2009)
erik1080, I didn't mean anything by my user name when I sent my question to you. I do not blog very much and on a previous blog the 1st thing that came to mind on the story was "He is psycho". When I sent my question to you, I didn't realize my name from months ago would appear. Sorry if it implied otherwise. My question was sincere because I do not see where others see that the crosstour is "ugly" or whatever. It looks fine to me. So I am confused as to why people don't like it or laugh at it.
erik1080 1:45AM (10/31/2009)
@Anon
No worries. ;) My main annoyance with the Crosstour is its grill...I find it to be disproportionate.
Anon 2:04AM (10/31/2009)
erik1080, you know, I have to agree. That is the one thing (the front grill) that sticks out about the Crosstour - well, and maybe the back end seems odd shaped - however, I don't think it's that big of a deal breaker. Maybe its because I'm a woman - I think men care more about the exterior of cars than I do. I would say though that I wouldn't be caught dead in a PT Cruiser (well, maybe I would be caught dead because it looks like a funeral hearse!). I really don't need an SUV gas guzzler and I currently have a Honda Accord Coupe with V6 engine. To me, the Crosstour just adds more room for me to carry big things when needed, with a bonus of better "bad weather" driving since I live up North. So I kind of like the Crosstour.
jhixon 8:30PM (10/30/2009)
Didn't even bother reading the article. That is one UGLY vehicle!
Reply
daleam 10:09PM (10/30/2009)
I know that's right.
Shiftright 11:25PM (10/30/2009)
Really? Nothing special, for sure, but ugly? How? Are you looking at the Crosstour instead?
chconline 2:24AM (10/31/2009)
I don't know about you, but I think the Euro Accord wagon is a fine looking car. The TSX is also not bad -- not that I would buy this vehicle, but the ONLY reason is because I don't fall within the demographic.