• Oct 30, 2009

SHO vs. SHO – Click above to watch video after the jump

As we reported yesterday, the 2010 Ford Taurus SHO made a guest appearance on The Tonight Show with Conan O'Brien last night. The comic host still owns and drives his beloved 1992 SHO, claiming it's the finest car ever built, so Ford invited him to Galpin Motors in Los Angeles to check out the new one. Amy Marentic from Ford is his tour guide and does a great job keeping up with the jokes, at one point refusing to massage Conan's neck where the multi-contoured massaging seats won't reach.

After trying out the new SHO, Conan shows Amy what's up with a tour of his own 1992 SHO – "The Beast" – that's parked right beside. We won't ruin all the laughs for you, suffice it to say that Ford got some sweet product placement in a skit that makes you chuckle more than it tries to sell you a car. Follow the jump to watch old SHO vs. new SHO for yourself.

[Source: NBC]


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    • 1 Second Ago
  • 47 Comments
      • 5 Years Ago
      He didn't drive it! What the hell!
        • 5 Years Ago
        I agree he should have drove it. This was just stupid which is normal for conan. How can he not see that the new car is much better than the old one. It is bigger, but has over 100 extra HP. It is just overpriced.
        • 5 Years Ago
        My feelings exactly where is the drive?
        • 5 Years Ago
        Pretty cool, you say Monica? That's exactly my point - all nowadays Fords are styled for women's taste, including trucks! Just look at that all rosy and flashy SHO! That's insult to drive. What happened to the men in this country?
        • 5 Years Ago
        I know! I expected a race scene when I clicked here! :)

        The new SHO looks pretty cool, glad Ford started making a Taurus that doesn't look so boring.
      • 5 Years Ago
      Both of these Taurus SHOs are horrible. The best car ever built? You must be kidding. How can you have the aggressive styling of the Mustang and the boring, squared off Taurus in the same corporate lineup?
        • 5 Years Ago
        I'll tell you exactly why both SHOs are horrible. #1: Styling. They are both uninspiring and run-of-the-mill. #2: Interior. They both have uninspiring, boring, low-quality, plasticky, Detroit-y interiors. #3: Marketing. They are marketing the SHO to be the next Pontiac G8 GT, or BMW M5, when in fact it is an unsophisticated design that is easily overlooked. You can't say the same for the G8 or M5. I've seen some new Tauruses on the freeway, and they are just plain old boring cars. Why couldn't they make it more like the Ford Interceptor concept car on which it was based?

        http://www.only4mal.com/images/interceptor_concept2.jpg

        Here is my problem with the corporate lineup: The Taurus SHO claims to be a high-performance sport sedan, and the Mustang claims to be a high-performance coupe/convertible. So why is it that the Mustang is so agressively, and perfectly designed (despite its fairly bland, low-quality interior) and the Taurus SHO is so boring and normal in comparison?

        The Malibu never pretended to be a sport sedan in the Corvette vein; usually, when a company creates a sporty car they take some cues from their top of the line car. For example, the new Maxima is definitely competent in relation to the GT-R.
        • 5 Years Ago
        Well there's your problem, askroon: expecting Ford to actually turn their awesome, awesome, awesome concept cars into production vehicles.

        That Interceptor concept was hot. So was the Forty Nine. So was the Indigo. So was the GT90. They have had some real winners on the show, but those ideas never translated to production. Actually pissed me off a few times, as their designs were head-and-shoulders above the competition.

        I see your point, to a point.

        Keep in mind that the Taurus is supposed to be a boring, everyday car - that's sort of its place in the market. The SHO is supposed to be a sporty variation, but not necessarily flashy like an Evo is to a regular Lancer.

        The G8 starts out as a rear-drive, more performance-oriented package right out of the box, whereas the Taurus is front-drive. Same thing goes for the 5-series. It started life a notch higher than the Taurus on the "fun/awesome" scale.

        The Mustang *is* a sports car, not an econobox that has higher trim levels like an Impreza that turn it into something else.

        My guess is Ford is sort of trying to have 2 halo cars in the SHO and the Mustang. Ford really hasn't had a halo car like Chevrolet/GM has in the Corvetter (no, the GT doesn't count as it was limited production).

        They have to start with something, and making the SHO a boy racer means they won't sell any.

        I'm sure tuners are working on holy-crap wings-n-things for the SHO as I type this, so don't worry - the styling will be "fixed" for you pretty soon.


        P.S. "Bland" to you may be "subtle" to others. Kinda like the WRX STI Limited... when they ditched the shopping cart wing, they greatly improved the looks (in my opinion) by making it more understated.
        • 5 Years Ago
        "Both of these Taurus SHOs are horrible. The best car ever built? You must be kidding. How can you have the aggressive styling of the Mustang and the boring, squared off Taurus in the same corporate lineup?"


        Piece by piece:


        "Both of these Taurus SHOs are horrible."

        Cool, you've got an opinion. But just what makes these cars "horrible"? I'm really curious...


        "The best car ever built? You must be kidding."

        Last time I checked, Conan O'Brien was a comedian. So yeah, he's sorta kidding. But he does love his car.


        "How can you have the aggressive styling of the Mustang and the boring, squared off Taurus in the same corporate lineup?"

        Yeah... how can you have the aggressive styling of the Supra and the boring, squared off Camry in the same corporate lineup? (we're talking early 90's Toyota for this example)

        How can you have the aggressive styling of the Corvette and the boring, squared off Malibu in the same corporate lineup?

        How can you have the aggressive styling of the Scirocco and the boring, squared off Jetta in the same corporate lineup?

        Shall I go on?
      • 5 Years Ago
      I am glad he refers to it as an S-H-O rather than SHO(show). It bothers me a little, even when Ford themselves do it in their new commercials. Its like gixxer and rex(wrx)
        • 5 Years Ago
        Its very common to prefer pronouncing words with the fewest syllables:
        - S-H-O = (3)
        - SHO = (1)
        Just like - International Business Machines (9) vs. I-B-M (3)
        - or Saturday Night Live (5) vs. S-N-L (3)...
        • 5 Years Ago
        Ya, when I saw the current Taurus SHO commercial, I thought I had been saying it wrong all these years. I prefer ess-aich-oh.
      • 5 Years Ago
      Great bit! And yes, Ms. Marentic certainly is attractive... and she's got brains too!

      From her Ford bio...

      Marentic earned a bachelor's degree in aerospace engineering and a master's degree in industrial and manufacturing engineering from the University of Michigan. She joined Ford in 1992, working in the aerodynamics department and several other areas of engineering before moving to the cycle plan office.
      • 5 Years Ago
      The 1992 still looks good after all these years.
      • 5 Years Ago
      She's cute. She looked and sounded a little bit uncomfortable though. Maybe it's because Conan's so tall. He made her look like a little ball of Ford PR fun you just want to put in your pocket and carry around all day. Okay, that was a little bit awkward. But seriously, the guy's well over six feet tall. It's got to be intimidating.

      In other news, I really wanted to see a race between his old car and the new one.
      • 5 Years Ago
      She played the straight part so well! I really liked the part where he was trying to get the shoulder rub. "They told me I couldn't touch you." LOL

      Of course, if she had, he probably would have bought ever car in the showroom.
      • 5 Years Ago
      Damn, as well as being hot, she's also an aerospace engineer.

      http://media.ford.com/article_display.cfm?article_id=30538
        • 5 Years Ago
        Oh, that's explains the Ford's styling - I knew it was driven by woman's taste. That's something my wife and daughter would love, I don't mean anything wrong - just an observation, with more women in engineering, what can you do...
      • 5 Years Ago
      Pretty funny, I was hoping for a race too. He is way funnier than Leno ever was.
      • 5 Years Ago
      maybe on the next show he ll introduce the sho again. This was great by the way..
      • 5 Years Ago
      Great bit and typical Conan jokes which I like. Love though how Amy was kinda weirded out by him just added to the entire bit "No I was told not to touch you." classic! Also great free press for Ford. Maybe next time they'll feature a drag race between the "Beast" and the new S.H.O. and add in some Conan humor. Hmm.. maybe have Jay Leno drive the new S.H.O. in the drag and they can co-write the bit.
      • 5 Years Ago
      It seems to me that a 2010 Fusion with the top of the line V6 is more comparable to the original S H O than this Crown Vic replacement.
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