- Oct 29, 2009
Vroom for everyone: Local Motors unveiling crowdsourced Rally Fighter at SEMA
Local Motors Rally Fighter – Click above for high-res image gallery
The wild things have left the movie theaters and are headed to SEMA. Case in point, the Rally Fighter. Coming from Local Motors, which dipped into the collective wisdom of the Internet (not sure if wisdom is the right word there, but whatever) to crowdsource the design and specifications of their first vehicle. Intended to be an eco-minded Baja-like daily driver, the Rally Fighter uses a BMW 335d engine to achieve 36 mpg on the highway, or 30 mpg when off-road. Why is decent fuel economy important? Local Motors' CEO Jay Rogers fought in the Iraq war as a Marine and "saw the oil problem with his own eyes," according to Local Motors PR.
The Rally Fighter is scheduled to leave Wareham, Massachusetts today in order to make it to SEMA for its unveiling on November 3. For more on Local Motors' microfactory and crowdsourcing processes, check out a video of Rogers after the jump. You don't often hear an automotive CEO compare his company to Build-A-Bear, but you can in this case.
[Source: Local Motors]